Open: How Leaders Win By Letting Go

Open: How Leaders Win By Letting Go
Charlene Li
Altimeter Group
September 14, 2009
For a copy of slides, send an email to info@altimetergroup.com

My visit on the USS Nimitz
2

3
Captain Michael Manazir
USS Nimitz
“I encourage you to talk to people, ask them anything you want. Because after all, this is your Navy.”

5
“Flying off a carrier at night into a pitch blackness scares me so much that I scream into my mask. I feel like a die a little death every day. I love my work, but suffer from insomnia – but then, we all do. The Navy cannot really train us pilots to deal with the fear -- they can only hope that we learn the skills to get the job done.”
Lieutenant Luis Delgardo
USS Nimitz

What engagement often looks like today
6

Meet Dave Carroll
Source: davecarrollmusic.com
7

Leaders must prepare for organizational change
Social technologies will disrupt traditional organization structures

It’s about the relationship
10

Focus on relationships, not technologies
What kind of relationship do you want?
Transactional
Occasional
Impersonal
Short-term
Passionate
Constant
Intimate
Loyal
11

Give up the need to be in control
Photo: Kantor, http://www.flickr.com/photos/kantor
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How open or closed will you be?
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The Open Process
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Deciding how open to be
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Honda’s Crosstour trashed on Facebook – What should Honda do?
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Let Go, but Retain Command
The Sandbox Covenant
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Examples of Sandbox Covenants
Plans and rules for engagement
Have plans on how to engage
Social media policies
Develop contingency plans
What to do about negative feedback/comments
Line up advocates who can counter detractors
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Social media policy template
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Encouragement and support
Why policy is needed
Cases when it will be used, distributed
Oversight, notifications, and legal implications
Guidelines
Identity and transparency
Responsibility
Confidentiality
Judgment and common sense
Best practices
Tone
Expertise
Respect
Quality
Additional resources
Training
Press referrals
Escalation
Policy examples available at wiki.altimetergroup.com

The Red Cross handbook/policies help keep order
http://sites.google.com/site/wharman/social-media-strategy-handbook
20

Have a plan to deal with different social media mindsets
Collaborative
Independent
Optimist
Pessimist

Traditional vs. Open Leadership
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Find your open leaders
Lionel MenchacaDell
Paula DrumH&R Block
Ed TerpeningWells Fargo
Revolutions create the “moments of faith” and support in “moments of crisis”

The “Flaming Notebook” post set the tone for future engagement
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Dealing with risk and failure
Identify the top 5-10 worst case scenarios.
Develop mitigation and contingency plans.
Prepare everyone for the inevitable failures.
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Wal-mart failed many, many times

Buyer blog hit the right note

Discussion
What are the biggest barriers you see to letting go?
Who have been the open leaders in your career? What characteristics made them successful?
What practices, procedures, and policies do you find helpful in encouraging openness?
28

Summary
Prepare to let go of the control you never had.
Determine how open you will be.
Find and nurture your open leaders.
Build practices into your organizations to sustain openness.
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http://geronimo.typepad.fr	295
http://cindykimblog.wordpress.com	130
http://www.slideshare.net	92
http://www.geronimo.typepad.fr	33
http://www.youngupstarts.com	26
http://www.geronimocoaching.com	11
http://cindykimblog.wordpress.com.	4
http://selfjoin-network.cv-qa4.broadvision.com	4
http://translate.googleusercontent.com	3
http://www.plaxo.com	1
http://www.taaza.com	1

Open: How Leaders Win By Letting Go

by Charlene Li on Sep 22, 2009

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Open: How Leaders Win By Letting Go — Presentation Transcript