Open: How Leaders Win By Letting GoCharlene LiAltimeter GroupSeptember 14, 2009For a copy of slides, send an email to info@altimetergroup.com

My visit on the USS Nimitz2

3Captain Michael ManazirUSS Nimitz“I encourage you to talk to people, ask them anything you want. Because after all, this is your Navy.”

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5“Flying off a carrier at night into a pitch blackness scares me so much that I scream into my mask. I feel like a die a little death every day. I love my work, but suffer from insomnia – but then, we all do. The Navy cannot really train us pilots to deal with the fear -- they can only hope that we learn the skills to get the job done.”Lieutenant Luis DelgardoUSS Nimitz

What engagement often looks like today6

Meet Dave CarrollSource: davecarrollmusic.com7

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Leaders must prepare for organizational changeSocial technologies will disrupt traditional organization structures

It’s about the relationship10

Focus on relationships, not technologiesWhat kind of relationship do you want?TransactionalOccasionalImpersonalShort-termPassionateConstantIntimateLoyal11

Give up the need to be in controlPhoto: Kantor, http://www.flickr.com/photos/kantor12

How open or closed will you be?13

The Open Process14

Deciding how open to be15

Honda’s Crosstour trashed on Facebook – What should Honda do?16

Let Go, but Retain CommandThe Sandbox Covenant17

Examples of Sandbox CovenantsPlans and rules for engagementHave plans on how to engageSocial media policiesDevelop contingency plansWhat to do about negative feedback/commentsLine up advocates who can counter detractors18

Social media policy template19 Encouragement and support Why policy is needed Cases when it will be used, distributed Oversight, notifications, and legal implications Guidelines Identity and transparency Responsibility Confidentiality Judgment and common sense Best practices Tone Expertise Respect Quality Additional resources Training Press referrals Escalation Policy examples available at wiki.altimetergroup.com

Encouragement and support

Why policy is needed

Cases when it will be used, distributed

Oversight, notifications, and legal implications

Guidelines

Identity and transparency

Responsibility

Confidentiality

Judgment and common sense

Best practices

Tone

Expertise

Respect

Quality

Additional resources

Training

Press referrals

Escalation

Policy examples available at wiki.altimetergroup.com

The Red Cross handbook/policies help keep orderhttp://sites.google.com/site/wharman/social-media-strategy-handbook20

Have a plan to deal with different social media mindsetsCollaborativeIndependentOptimistPessimist

Traditional vs. Open Leadership22

Find your open leadersLionel MenchacaDellPaula DrumH&R BlockEd TerpeningWells FargoRevolutions create the “moments of faith” and support in “moments of crisis”

The “Flaming Notebook” post set the tone for future engagement24

Dealing with risk and failureIdentify the top 5-10 worst case scenarios.Develop mitigation and contingency plans.Prepare everyone for the inevitable failures.25

Wal-mart failed many, many times

Buyer blog hit the right note

DiscussionWhat are the biggest barriers you see to letting go?Who have been the open leaders in your career? What characteristics made them successful?What practices, procedures, and policies do you find helpful in encouraging openness?28

SummaryPrepare to let go of the control you never had.Determine how open you will be.Find and nurture your open leaders.Build practices into your organizations to sustain openness.29

Thank YouCharlene LiAltimeter Groupcharlene@altimetergroup.comblog.altimetergroup.comTwitter: @charleneliFor slides, send an email toinfo@altimetergroup.com30Copyright © 2009 Altimeter Group