Open: How Leaders Win By Letting Go

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Presentation by Charlene Li on her new book, to be published in May 2010 by Jossey-Bass. Presented at a Harvard Business School Alumni Northern California Club event, September 14, 2009.

Presentation by Charlene Li on her new book, to be published in May 2010 by Jossey-Bass. Presented at a Harvard Business School Alumni Northern California Club event, September 14, 2009.

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  • Excellent work. Keep it up.
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  • love the slideshare. Definitely required reading for the C-Suite. i look forward to reading your book!
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  • When leaders grasp this, the lines of business communications, marketing, collaboration begin to blur. Every employee now officially works in every department. I can't wait for 'Open Leadership' to be published. I think it has the potential to spur E2.0 into the mainstream for Enterprise and SMB.
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  • Love it!
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  • 'Letting go of the control you never had,' says it all. How easy to deceive ourselves as executives that we are in charge. How much easier to engage those who really are.
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  • Engaging a community has typically meant creating and polishing a message that will result in an action. And you push, nay, SHOUT it out. And if they didn’t hear it and act on it the first time, you shout it again, with greater frequency and greater reach. Worst of all, you can’t see the people behind these messages. It’s been so crafted and controlled, that the people are beaten out of them. Worse, when they are shouting they can’t listen. Here’s an example.
  • He’s a musician, Canadian from Halifax, and generally, a pretty reasonable and nice guy. After a year, he was fed up. So what does a rational musician do? Write a song about it. And make a video of it.
  • http://www.youtube.com/watch?v=5YGc4zOqozoMusician Dave Carroll from Halifax had his guitars damaged on a flight from Halifax to Chicago.United lost control of this situation.
  • The key is to focus on the relationships and connections that are enabled, not the technologies. Think about the kind of relationship that you want. Do you want it to be short term and transaction, or long-term and intimate?To help you think about this, I have a simple idea.
  • http://flickr.com/photos/kantor/2279534438/

Transcript

  • 1. Open: How Leaders Win By Letting Go
    Charlene Li
    Altimeter Group
    September 14, 2009
    For a copy of slides, send an email to info@altimetergroup.com
  • 2. My visit on the USS Nimitz
    2
  • 3. 3
    Captain Michael Manazir
    USS Nimitz
    “I encourage you to talk to people, ask them anything you want. Because after all, this is your Navy.”
  • 4. 4
  • 5. 5
    “Flying off a carrier at night into a pitch blackness scares me so much that I scream into my mask. I feel like a die a little death every day. I love my work, but suffer from insomnia – but then, we all do. The Navy cannot really train us pilots to deal with the fear -- they can only hope that we learn the skills to get the job done.”
    Lieutenant Luis Delgardo
    USS Nimitz
  • 6. What engagement often looks like today
    6
  • 7. Meet Dave Carroll
    Source: davecarrollmusic.com
    7
  • 8. 8
  • 9. Leaders must prepare for organizational change
    Social technologies will disrupt traditional organization structures
  • 10. It’s about the relationship
    10
  • 11. Focus on relationships, not technologies
    What kind of relationship do you want?
    Transactional
    Occasional
    Impersonal
    Short-term
    Passionate
    Constant
    Intimate
    Loyal
    11
  • 12. Give up the need to be in control
    Photo: Kantor, http://www.flickr.com/photos/kantor
    12
  • 13. How open or closed will you be?
    13
  • 14. The Open Process
    14
  • 15. Deciding how open to be
    15
  • 16. Honda’s Crosstour trashed on Facebook – What should Honda do?
    16
  • 17. Let Go, but Retain Command
    The Sandbox Covenant
    17
  • 18. Examples of Sandbox Covenants
    Plans and rules for engagement
    Have plans on how to engage
    Social media policies
    Develop contingency plans
    What to do about negative feedback/comments
    Line up advocates who can counter detractors
    18
  • 19. Social media policy template
    19
    • Encouragement and support
    • 20. Why policy is needed
    • 21. Cases when it will be used, distributed
    • 22. Oversight, notifications, and legal implications
    • 23. Guidelines
    • 24. Identity and transparency
    • 25. Responsibility
    • 26. Confidentiality
    • 27. Judgment and common sense
    • 28. Best practices
    • 29. Tone
    • 30. Expertise
    • 31. Respect
    • 32. Quality
    • 33. Additional resources
    • 34. Training
    • 35. Press referrals
    • 36. Escalation
    • 37. Policy examples available at wiki.altimetergroup.com
  • The Red Cross handbook/policies help keep order
    http://sites.google.com/site/wharman/social-media-strategy-handbook
    20
  • 38. Have a plan to deal with different social media mindsets
    Collaborative
    Independent
    Optimist
    Pessimist
  • 39. Traditional vs. Open Leadership
    22
  • 40. Find your open leaders
    Lionel MenchacaDell
    Paula DrumH&R Block
    Ed TerpeningWells Fargo
    Revolutions create the “moments of faith” and support in “moments of crisis”
  • 41. The “Flaming Notebook” post set the tone for future engagement
    24
  • 42. Dealing with risk and failure
    Identify the top 5-10 worst case scenarios.
    Develop mitigation and contingency plans.
    Prepare everyone for the inevitable failures.
    25
  • 43. Wal-mart failed many, many times
  • 44. Buyer blog hit the right note
  • 45. Discussion
    What are the biggest barriers you see to letting go?
    Who have been the open leaders in your career? What characteristics made them successful?
    What practices, procedures, and policies do you find helpful in encouraging openness?
    28
  • 46. Summary
    Prepare to let go of the control you never had.
    Determine how open you will be.
    Find and nurture your open leaders.
    Build practices into your organizations to sustain openness.
    29
  • 47. Thank You
    Charlene LiAltimeter Group
    charlene@altimetergroup.com
    blog.altimetergroup.com
    Twitter: @charleneli
    For slides, send an email to
    info@altimetergroup.com
    30
    Copyright © 2009 Altimeter Group