Making The Case For Open Leadership

Making The Case For Open Leadership
Charlene Li
Altimeter Group
April 26, 2010
1

More people visit Facebook than Yahoo!

Create a culture of sharing

How work really gets done
Social technologies enable you to manage flat, distributed organizations

It’s not about the technologies

7
It’s aboutrelationships

8
Why is social hard?
Because realrelationships require that you give up control

The need for open leadership
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When people get what they need from each other
“How open do I need to be?

Open Leadership
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Having the confidence and humility to give up the need to be in control,
while inspiring commitment from people to accomplish goals
How to give up control, and be in command

Respect that your customers and employees have power
Share constantly to build trust.
Nurture curiosity and humility.
Hold openness accountable.
Forgive failure.
The New Rules
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10 elements of openness
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Explaining strategic decisions
13
Open book management
Managing leaks

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Updating with every day stuff

Conversing: John Deere on Facebook
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Open Mic: When people contribute
16

Crowdsourcing new Walkers flavour
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Open platforms make it easy to partner and share
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Open architecture
Open data access

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Centralized
Democratic
Distributed
Consensus
Decision making models

170 employees
100 modules with “module owners”
One person makes the final decision in each module
Social technologies make distributed decision making possible
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Manage complex tasks
Organizing for speed
65,000 employees
16 Councils, 50 Boards make strategic decisions
Joint leadership of each group

What Cisco accomplished in 45 days in Fall 2009
How decision making makes a difference
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Four major acquisitions
Tandberg (October 1)
Starnet Networks (October 13)
ScanSafe (October 27)
DVN (November 2)
Quarterly earnings (November 4)
Held major CIO conference
Led $5 billion debt offering
Strategic partnerships with EMC and VMWare
CEO had 125 client meetings

Started in 2001
Accelerated with use of collaboration technologies
Increased cross-company priorities
2 in 2007 to 30 in 2009
Increase executives involved in councils/boards
100 in 2007 to 750 in 2009
It didn’t happen overnight
22
John Chambers
CEO of Cisco

Determine how open you need to be with information to meet your goals
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Visit open-leadership.com (after May 1st) to conduct your own openness audit

How do you currently make decisions?
Acquisitions, partnerships
Product development, branding/positioning
Budgeting, hiring
How effective is it?
How would involving different/more people have an impact?
How would greater information sharing improve decision making?
Evaluate your decision making process
24

What kind of relationship do you want?
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What kind of relationship do you want?
Determine how open you need to be to get that relationship.
More in the next Webinar on May 7th on creating an open strategy.
Conduct an openness audit of your information sharing and decision making processes.
Identify and understand where you have the biggest concerns about giving up control.
Action Plan
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Developing & Measuring Open Leadership Strategies
Friday, May 7th, 10am PT (bit.ly/openleaderweb2)
Finding & Supporting Your Open Leaders
Friday, May 14th, 10am PT (bit.ly/openleaderweb3)
How Open Leaders Embrace & Recover From Failure
Friday, May 21st, 10am PT (bit.ly/openleaderweb4)
Upcoming Open Leadership Webinars
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Thank you
Charlene Li
charlene@altimetergroup.com
charleneli.com/blog
Twitter: charleneli
For slides, send an email to slides@altimetergroup.com
Visit open-leadership.com

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Making The Case For Open Leadership

by Charlene Li

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