Your SlideShare is downloading. ×
HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies

754
views

Published on

Human resources are inherently about people, and social media is a great way for companies to show their "human" side. This presentation looks at how HR can tap social technologies to recruit, retain, …

Human resources are inherently about people, and social media is a great way for companies to show their "human" side. This presentation looks at how HR can tap social technologies to recruit, retain, and support employees.

Published in: Business, Technology

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
754
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
35
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Tapping Into The Power Of Social Technologies Charlene Li Altimeter Group HR West 2009 April 28-29, 2009 South San Francisco, CA
    • 2. Is this what social media is about? Source: Wordle.net
    • 3. What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies
    • 4.
    • 5.
    • 6. “ What’s the ROI?”
    • 7. Process and goals lead to strategy
    • 8. Learn with monitoring tools
    • 9. Real time monitoring with tools like Radian6
    • 10. Also learn from employees
    • 11. Engagement Pyramid Base: Global active Internet users (uses the Internet every day/every other day Note: Percent of active Internet users that do this at least weekly Source: Universal McCann Social Media Tracker Wave 3, March 2008
      • Edit a wiki
      • Moderate a forum
      • Write in a blog – 21%
      • Upload a video – 18%
      • Rate a product or service
      • Comment on a blog post
      • Write in a discussion forum
      • Share online video – 37%
      • Update profile – 35%
      • Upload photos – 23%
      • Watch online video – 59%
      • Read blogs – 48%
      • Download podcasts – 23%
    • 12. Finding candidates Fish where the fish are
    • 13. The traditional way to recruit – pushing to a site
    • 14. Connect with prospects on Facebook
    • 15. Video interviews on YouTube
    • 16. Twitter updates from a company recruiter
    • 17. Networking activities are aggregated together
    • 18. HP and Microsoft use blogs to start a dialog
    • 19. Use Twitter to share open positions
    • 20. Follow the people you want to hire
    • 21. Support yourself with HR communities
    • 22. Create a group on LinkedIn
    • 23. Staying connected with alumni
    • 24. BlueShirtNation.com supports Best Buy’s front line employees
    • 25. Internal Twitter enhances email and IM
    • 26. Innovation comes from multiple places
    • 27. Avenue A | Razorfish internal wiki encourages innovation and sharing
      • All pages are editable
      • Employees finds expertise, information in minutes
      • Users drive new features
    • 28. How to get started
    • 29. #1 Assess your company mindset
    • 30. Social media mindsets Find the “moments of truth” for each mindset
    • 31. #2 Start small Experiment Listen first
    • 32. #3 Use the right metrics Your goals determine your metrics Use the same metrics as your marketing goals
    • 33. Example “micro” metrics
    • 34. Higher order metrics to consider How likely are you to recommend this to someone you know? Net Promoter Score Lifetime revenue Cost of acquisition Cost of retention Customer referral value (CRV) Lifetime Value
    • 35. #4 Prepare for organizational change Social networks will disrupt traditional organization structures
    • 36. Where are customers in your organization? Page
    • 37. Photo: Kantor, http://www.flickr.com/photos/kantor
    • 38. An essential tool to have
    • 39. Contact Information: Charlene Li Altimeter Group 650/350-1171 [email_address] Twitter @charleneli Slides available at slideshare.net/charleneli