Hot Or Not: The Disruptive Tech Outlook for 2011

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As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and …

As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and “Groundswell” will provide her take on what the new year will bring. Topics will include the rise and use of social data, the evolution of new search technologies, and the evolution of consumer experiences.
But more than just a rundown of new technologies, the evening will focus on what companies today need to do to prepare for this disruptive future. You’ll walk out at the end of the evening armed with pragmatic, practical steps to take.

Presented at the San Francisco American Marketing Association chapter meeting, January 26, 2011

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  • 1. 1
    For SFAMA
    January 26, 2011
    Charlene Li
    Founder and Partner
    Hot Or Not: The Disruptive Tech Outlook for 2011
  • 2. 2
    Source: Wordle.net
  • 3. 3
    Detecting disruptions that matter
    User Experience
    • Is it easy for people to use?
    • 4. Does it enable people to connect in new ways?
    Business Model
    • Does it tap new revenue streams?
    • 5. Is it done at a lower cost?
    Value Networks
    • Does it change the flow of value?
    • 6. Does it shift power from one player to another?
  • “How personal relationships, individual opinions, powerful storytelling and social capital are helping brands…become more believable.”
    1) Likenomics (credit to RohitBhargava)
    4
  • 7. Special deals for special people
    Group Buying, Flash Sales, Member Sales, etc.
    Gilt, Ruelala, iDeeli, Facebook Deals
    Local sales and retailers
    Group buying variation: Groupon and Living Social
    In-store check-ins: Shopkick and Checkpoints
    Dynamic pricing
    Off and Away and Swoopo
    Mobile price checking
    Amazon mobile apps, eBay platform
    New payment methods: Square and Facebook Credits
    2) New ways to sell
    5
  • 8. How shopping will change
    6
    Store knows it’s me
    I walk into the store
    And maps out planned and promoted products
  • 9. 7
    3) Next-generation search
    Social sharing rises as a search ranking signal, esp in the enterprise
    Create a social content hub to gain traction
    Use microformats to highlight granularity (e.g. hProduct & hReview)
  • 10. Social monitoring merges with Web analytics
    HOT: Omniture, Coremetrics/IBM, Webtrends
    Technology like Hadoop makes it easy for companies to tap “Big Data”
    E.g. New York Times making its archives public
    Twitter archived by Library of Congress
    Facebook Cassandra, Amazon Dynamo, Google BigTable
    Data visualization tools make it easy to digest
    Balancing privacy and personalization
    4) Big Data
    8
  • 11. 9
    5) Enterprise social networking
  • 12. 10
    6) Game-ification
    HOT! Connects people in new ways
  • 13. 11
    7) Extending print
    QR Codes
  • 14. 12
    8) Curation
  • 15. 13
    9) Hashtag Chat
    http://bit.ly/hashtagchatlist
  • 16. 14
    10) Quora – quality Q&A
    Monitor your brand
    Engage by being helpful
  • 17. 11) DIY and Co-creation
    15
  • 18. 16
    Not Hot Yet in 2011: Augmented Reality
    When scanning tech improves, will get hot
  • 19. Summary of disruptions
    17
  • 20. Bonus #1: Transparency
  • 21. 19
    Bonus #2: Leadership
    How to be outof control and still in command
  • 22. It is not the strongest of the species that survives, nor the most intelligent that survives.
    It is the one that is most adaptable to change.
    - Charles Darwin
    Preparing for disruption
    20
  • 23. Charlene Li
    charlene@altimetergroup.com
    charleneli.com/blog
    Twitter: charleneli
    For slides, send an email to slides@altimetergroup.com
    For more information & to buy the book
    visit open-leadership.com
    © 2010 Altimeter Group