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Hot Or Not: The Disruptive Tech Outlook for 2011

by Charlene Li

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As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and ...

As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and “Groundswell” will provide her take on what the new year will bring. Topics will include the rise and use of social data, the evolution of new search technologies, and the evolution of consumer experiences.
But more than just a rundown of new technologies, the evening will focus on what companies today need to do to prepare for this disruptive future. You’ll walk out at the end of the evening armed with pragmatic, practical steps to take.

Presented at the San Francisco American Marketing Association chapter meeting, January 26, 2011

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Hot Or Not: The Disruptive Tech Outlook for 2011 Presentation Transcript

1
For SFAMA
January 26, 2011
Charlene Li
Founder and Partner
Hot Or Not: The Disruptive Tech Outlook for 2011

2
Source: Wordle.net

3
Detecting disruptions that matter
User Experience

Is it easy for people to use?
Does it enable people to connect in new ways?

Business Model

Does it tap new revenue streams?
Is it done at a lower cost?

Value Networks

Does it change the flow of value?
Does it shift power from one player to another?

“How personal relationships, individual opinions, powerful storytelling and social capital are helping brands…become more believable.”
1) Likenomics (credit to RohitBhargava)
4

Special deals for special people
Group Buying, Flash Sales, Member Sales, etc.
Gilt, Ruelala, iDeeli, Facebook Deals
Local sales and retailers
Group buying variation: Groupon and Living Social
In-store check-ins: Shopkick and Checkpoints
Dynamic pricing
Off and Away and Swoopo
Mobile price checking
Amazon mobile apps, eBay platform
New payment methods: Square and Facebook Credits
2) New ways to sell
5

How shopping will change
6
Store knows it’s me
I walk into the store
And maps out planned and promoted products

7
3) Next-generation search
Social sharing rises as a search ranking signal, esp in the enterprise
Create a social content hub to gain traction
Use microformats to highlight granularity (e.g. hProduct & hReview)

Social monitoring merges with Web analytics
HOT: Omniture, Coremetrics/IBM, Webtrends
Technology like Hadoop makes it easy for companies to tap “Big Data”
E.g. New York Times making its archives public
Twitter archived by Library of Congress
Facebook Cassandra, Amazon Dynamo, Google BigTable
Data visualization tools make it easy to digest
Balancing privacy and personalization
4) Big Data
8

9
5) Enterprise social networking

10
6) Game-ification
HOT! Connects people in new ways

11
7) Extending print
QR Codes

12
8) Curation

13
9) Hashtag Chat
http://bit.ly/hashtagchatlist

14
10) Quora – quality Q&A
Monitor your brand
Engage by being helpful

11) DIY and Co-creation
15

16
Not Hot Yet in 2011: Augmented Reality
When scanning tech improves, will get hot

Summary of disruptions
17

Bonus #1: Transparency

19
Bonus #2: Leadership
How to be outof control and still in command

It is not the strongest of the species that survives, nor the most intelligent that survives.
It is the one that is most adaptable to change.
- Charles Darwin
Preparing for disruption
20

Charlene Li
charlene@altimetergroup.com
charleneli.com/blog
Twitter: charleneli
For slides, send an email to slides@altimetergroup.com
For more information & to buy the book
visit open-leadership.com
© 2010 Altimeter Group

Sherrin Bull, President, Digital Media Strategist at Marketing Out Loud Great presentation! All of these concepts have been swirling around in my brain as half-baked ideas. Charlene packages them in a concise and easy to comprehend presentation...favorite 2 years ago

Are you sure you want to

Dant34175 As Li explains, openness requires more — not less — rigor and effort than being in control.
This sounds like needing more control than being in control 2 years ago

Laura Blanc, Traning Consultant and Translator English into Spanish, Pro Massive Collaboration at Freelance Thanks for sharing this information! It was really awesome all the information you provided in these slides! 2 years ago

Roman Ripa, Marketing Manager & Consultant at Blue Strategy Charlene, thank you the for meaningful info. Hope we can here you somewhere in Europe... 2 years ago

thetechnicalweb Very Interesting. Thanks for sharing! 2 years ago

swissnex San Francisco at swissnex San Francisco Great to hold of the slides and even better to hear Charlene present them at SFAMA. We are excited about #6 and #7 and hope that AR becomes hot in 2012 once the technology comes up to par. 2 years ago

murcha, teacher I found this presentation very interesting. As I am a teacher, I am trying to think of the adaptations and consequences in the classroom. 2 years ago

Kevin Leversee, CEO, Outsourced Social Media, Web Development, Business Architect at startupdragons.com @chris thanks...just followed you (almond joy?) lol snickers all the way bro 2 years ago

Ishak Latipi Mastan, Social Entrepreneur at Home Very interesting. Thank you for sharing. 2 years ago

Chris Almond Charlene - thanks for sharing! (Ditto Kevin's signal to noise comment.)
Re example 10 ('quality Q&A'), I think StackOverflow/StackExchange is the more important example in that space. Did you happen to see their recent '2010 State of the Stack' blog from @spolsky? http://ow.ly/3JYwV 2 years ago