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Hot Or Not: The Disruptive Tech Outlook for 2011

Hot Or Not: The Disruptive Tech Outlook for 2011



As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and ...

As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and “Groundswell” will provide her take on what the new year will bring. Topics will include the rise and use of social data, the evolution of new search technologies, and the evolution of consumer experiences.
But more than just a rundown of new technologies, the evening will focus on what companies today need to do to prepare for this disruptive future. You’ll walk out at the end of the evening armed with pragmatic, practical steps to take.

Presented at the San Francisco American Marketing Association chapter meeting, January 26, 2011



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    Hot Or Not: The Disruptive Tech Outlook for 2011 Hot Or Not: The Disruptive Tech Outlook for 2011 Presentation Transcript

    • 1
      For SFAMA
      January 26, 2011
      Charlene Li
      Founder and Partner
      Hot Or Not: The Disruptive Tech Outlook for 2011
    • 2
      Source: Wordle.net
    • 3
      Detecting disruptions that matter
      User Experience
      • Is it easy for people to use?
      • Does it enable people to connect in new ways?
      Business Model
      • Does it tap new revenue streams?
      • Is it done at a lower cost?
      Value Networks
      • Does it change the flow of value?
      • Does it shift power from one player to another?
    • “How personal relationships, individual opinions, powerful storytelling and social capital are helping brands…become more believable.”
      1) Likenomics (credit to RohitBhargava)
    • Special deals for special people
      Group Buying, Flash Sales, Member Sales, etc.
      Gilt, Ruelala, iDeeli, Facebook Deals
      Local sales and retailers
      Group buying variation: Groupon and Living Social
      In-store check-ins: Shopkick and Checkpoints
      Dynamic pricing
      Off and Away and Swoopo
      Mobile price checking
      Amazon mobile apps, eBay platform
      New payment methods: Square and Facebook Credits
      2) New ways to sell
    • How shopping will change
      Store knows it’s me
      I walk into the store
      And maps out planned and promoted products
    • 7
      3) Next-generation search
      Social sharing rises as a search ranking signal, esp in the enterprise
      Create a social content hub to gain traction
      Use microformats to highlight granularity (e.g. hProduct & hReview)
    • Social monitoring merges with Web analytics
      HOT: Omniture, Coremetrics/IBM, Webtrends
      Technology like Hadoop makes it easy for companies to tap “Big Data”
      E.g. New York Times making its archives public
      Twitter archived by Library of Congress
      Facebook Cassandra, Amazon Dynamo, Google BigTable
      Data visualization tools make it easy to digest
      Balancing privacy and personalization
      4) Big Data
    • 9
      5) Enterprise social networking
    • 10
      6) Game-ification
      HOT! Connects people in new ways
    • 11
      7) Extending print
      QR Codes
    • 12
      8) Curation
    • 13
      9) Hashtag Chat
    • 14
      10) Quora – quality Q&A
      Monitor your brand
      Engage by being helpful
    • 11) DIY and Co-creation
    • 16
      Not Hot Yet in 2011: Augmented Reality
      When scanning tech improves, will get hot
    • Summary of disruptions
    • Bonus #1: Transparency
    • 19
      Bonus #2: Leadership
      How to be outof control and still in command
    • It is not the strongest of the species that survives, nor the most intelligent that survives.
      It is the one that is most adaptable to change.
      - Charles Darwin
      Preparing for disruption
    • Charlene Li
      Twitter: charleneli
      For slides, send an email to slides@altimetergroup.com
      For more information & to buy the book
      visit open-leadership.com
      © 2010 Altimeter Group