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Creating A Fast Learning Organization, ARF Leader Forum

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Presentation "Creating A Fast Learning Organization" at the Advertising Research Foundation Leader Forum in San Francisco, January 27, 2009

Presentation "Creating A Fast Learning Organization" at the Advertising Research Foundation Leader Forum in San Francisco, January 27, 2009

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  • it is good thanks
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  • Thank you for sharing
    Btw I still enjoy recommending your book as well ;-)
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  • 1. Creating A Fast Learning Organization January 27, 2009 Charlene Li Founder, Altimeter Group Co-author, “Groundswell”
  • 2. What Is Different Today
    • Activist customers
    • Empowered employees
    • Non-traditional competitive threats
  • 3. Learning Comes From Everywhere New forms of leadership will be needed
  • 4. Who owns listening and learning?
    • Market research
    • Marketing
    • Customer service
    • Product development
    • IT
  • 5. Four Goals Of Learning Organization
  • 6. Basic Learning Tools
  • 7. Oracle Listened To Learn Oracle put a roadblock on its own home page to encourage feedback/ideas Executives participated in the online community
  • 8. H&R Block Listened First To Dialog Better
  • 9. And Then Asks Customers To Do The Talking
  • 10. BlueShirtNation.com Supports Best Buy’s Front Line Employees
  • 11. Comcast Listens To Support
  • 12. Starbucks Listens To Innovate 50 people participate in the process, representing every department
  • 13. The CIO Shares Process and Plans
  • 14. Next Steps
    • Determine where fast, flexible learning is most needed to support business goals
    • Figure out who you need to listen to
    • Find out who is best at listening to that audience
    • Diversify your tool set
      • Nothing beats hands-on experience
  • 15. The Fallacy Of Control Photo: Kantor, http://www.flickr.com/photos/kantor
  • 16. Develop Intestinal Fortitude
  • 17. Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at slideshare.net/charleneli Copyright © 2008 Altimeter Group

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