Convince The Curmudgeon
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Presentation on April 28, 2009 in San Francisco at the Inbound Marketing Summit. ...
Presentation on April 28, 2009 in San Francisco at the Inbound Marketing Summit.
It's so obvious what you need to do -- the audience is there, you've got the technology lined up, and a vision of the utopia that your social strategy is going to create. The only problem: the curmudgeon in the corner office. S/he just doesn't get it! This session will examine the typical objections to a social media strategy, layout a process to follow to address those objections, and provide best practices to turn that curmudgeon into your greatest advocate.
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