Alliance of CEOs Presentation Feb 11, 2011
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Alliance of CEOs Presentation Feb 11, 2011

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Presentation to Alliance of CEOs, San Francisco, February 11, 2011

Presentation to Alliance of CEOs, San Francisco, February 11, 2011

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  • - Having strategies, having a plan. align with a goal.  - more than social for the sake of social
  • - Having strategies, having a plan. align with a goal.  - more than social for the sake of social
  • - Having strategies, having a plan. align with a goal.  - more than social for the sake of social
  • New relationships= Redefinition of leadership Chatterati invitedValue of them? Pay the same as SVP
  • Just a little be more focused
  • Define how open well.

Transcript

  • 1. Open Leadership: How Social Technology Can Transform How You Lead
    Charlene Li
    Altimeter Group
    February 11, 2011
    Twitter: @charleneli
    1
  • 2.
  • 3. OUT ofCONTROL?
    © 2010 Altimeter Group
  • 4. © 2010 Altimeter Group
  • 5. © 2010 Altimeter Group
  • 6. It’s about RELATIONSHIPS
    © 2010 Altimeter Group
  • 7. How to give up control
    but still be in command
    © 2010 Altimeter Group
  • 8. STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2010 Altimeter Group
  • 9. STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2010 Altimeter Group
  • 10. How Best Buy Created a Social Strategy
    © 2010 Altimeter Group
  • 11. © 2010 Altimeter Group
  • 12. © 2010 Altimeter Group
  • 13. STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2010 Altimeter Group
  • 14. STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2010 Altimeter Group
  • 15. Rethinking
    LEADERSHIP
    © 2010 Altimeter Group
  • 16. The Salesforce “Chatter-ati”
    © 2010 Altimeter Group
  • 17. “You can imagine the Chatterati creating as much value as an SVP in the organization by sharing their institutional knowledge and expertise - and we should look at compensation structures with that in mind.”
    - Marc Benioff, CEO of Salesforce.com
    © 2010 Altimeter Group
  • 18. STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2010 Altimeter Group
  • 19. STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2010 Altimeter Group
  • 20. Be PREPARED
    © 2010 Altimeter Group
  • 21. Starbucks involved 50 People
    around the organization From the Start
    © 2010 Altimeter Group
  • 22. Discipline is Needed to Succeed
    Take reasonable action to fix issue and let customer know action taken
    Negative
    Positive
    Yes
    Yes
    No
    Assess the message
    Evaluate the purpose
    Do you want to respond?
    Does customer need/deserve more info?
    Unhappy Customer?
    No Response
    Yes
    Are the facts correct?
    Gently correct the facts
    Yes
    No
    No
    No
    Can you add value?
    DedicatedComplainer?
    Are the facts correct?
    Yes
    Yes
    No
    No
    Yes
    Respond in kind & share
    Thank the person
    Comedian Want-to-Be?
    Explain what is being done to correct the issue.
    Is the problem being fixed?
    Yes
    No
    Yes
    Adapted from US Air Force Comment Policy
    Let post stand and monitor.
    © 2010 Altimeter Group
  • 23. Ask the Right Questions as a Leader
    “We tend to overvalue the things we can measure, and undervalue the things we cannot.”
    - John Hayes, CMO of American Express
    © 2010 Altimeter Group
  • 24. No relationships are perfect
    Google’s mantra:“Fail fast, fail smart”
    Prepare for Failure
    © 2010 Altimeter Group
  • 25. Create
    Sandbox
    Covenants
    © 2010 Altimeter Group
  • 26. Give Up Control
    AND STILL BE IN COMMAND
    © 2010 Altimeter Group
  • 27. Charlene Li
    charlene@altimetergroup.com
    charleneli.com/blog
    Twitter: charleneli
    For slides, send an email to slides@altimetergroup.com
    For more information & to buy the book
    visit open-leadership.com
    © 2010 Altimeter Group