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Alliance of CEOs Presentation Feb 11, 2011
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Alliance of CEOs Presentation Feb 11, 2011

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Presentation to Alliance of CEOs, San Francisco, February 11, 2011

Presentation to Alliance of CEOs, San Francisco, February 11, 2011

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  • - Having strategies, having a plan. align with a goal.  - more than social for the sake of social
  • - Having strategies, having a plan. align with a goal.  - more than social for the sake of social
  • - Having strategies, having a plan. align with a goal.  - more than social for the sake of social
  • New relationships= Redefinition of leadership Chatterati invitedValue of them? Pay the same as SVP
  • Just a little be more focused
  • Define how open well.
  • Transcript

    • 1. Open Leadership: How Social Technology Can Transform How You Lead
      Charlene Li
      Altimeter Group
      February 11, 2011
      Twitter: @charleneli
      1
    • 2.
    • 3. OUT ofCONTROL?
      © 2010 Altimeter Group
    • 4. © 2010 Altimeter Group
    • 5. © 2010 Altimeter Group
    • 6. It’s about RELATIONSHIPS
      © 2010 Altimeter Group
    • 7. How to give up control
      but still be in command
      © 2010 Altimeter Group
    • 8. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2010 Altimeter Group
    • 9. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2010 Altimeter Group
    • 10. How Best Buy Created a Social Strategy
      © 2010 Altimeter Group
    • 11. © 2010 Altimeter Group
    • 12. © 2010 Altimeter Group
    • 13. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2010 Altimeter Group
    • 14. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2010 Altimeter Group
    • 15. Rethinking
      LEADERSHIP
      © 2010 Altimeter Group
    • 16. The Salesforce “Chatter-ati”
      © 2010 Altimeter Group
    • 17. “You can imagine the Chatterati creating as much value as an SVP in the organization by sharing their institutional knowledge and expertise - and we should look at compensation structures with that in mind.”
      - Marc Benioff, CEO of Salesforce.com
      © 2010 Altimeter Group
    • 18. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2010 Altimeter Group
    • 19. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2010 Altimeter Group
    • 20. Be PREPARED
      © 2010 Altimeter Group
    • 21. Starbucks involved 50 People
      around the organization From the Start
      © 2010 Altimeter Group
    • 22. Discipline is Needed to Succeed
      Take reasonable action to fix issue and let customer know action taken
      Negative
      Positive
      Yes
      Yes
      No
      Assess the message
      Evaluate the purpose
      Do you want to respond?
      Does customer need/deserve more info?
      Unhappy Customer?
      No Response
      Yes
      Are the facts correct?
      Gently correct the facts
      Yes
      No
      No
      No
      Can you add value?
      DedicatedComplainer?
      Are the facts correct?
      Yes
      Yes
      No
      No
      Yes
      Respond in kind & share
      Thank the person
      Comedian Want-to-Be?
      Explain what is being done to correct the issue.
      Is the problem being fixed?
      Yes
      No
      Yes
      Adapted from US Air Force Comment Policy
      Let post stand and monitor.
      © 2010 Altimeter Group
    • 23. Ask the Right Questions as a Leader
      “We tend to overvalue the things we can measure, and undervalue the things we cannot.”
      - John Hayes, CMO of American Express
      © 2010 Altimeter Group
    • 24. No relationships are perfect
      Google’s mantra:“Fail fast, fail smart”
      Prepare for Failure
      © 2010 Altimeter Group
    • 25. Create
      Sandbox
      Covenants
      © 2010 Altimeter Group
    • 26. Give Up Control
      AND STILL BE IN COMMAND
      © 2010 Altimeter Group
    • 27. Charlene Li
      charlene@altimetergroup.com
      charleneli.com/blog
      Twitter: charleneli
      For slides, send an email to slides@altimetergroup.com
      For more information & to buy the book
      visit open-leadership.com
      © 2010 Altimeter Group