A Brave New World - Where Conference Keynote
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

A Brave New World - Where Conference Keynote

  • 3,621 views
Uploaded on

Keynote at Where Conference, April 3, 2012 by Charlene Li. ...

Keynote at Where Conference, April 3, 2012 by Charlene Li.

Description: Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? The key is to understand what new opportunities are unleashed through the combination of these different contextual data – and overlay what is probably given business model, social, technology, and political constraints. We’ll also look at what this brave new world means in terms of actions you must take today.

More in: Technology , Travel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,621
On Slideshare
3,553
From Embeds
68
Number of Embeds
5

Actions

Shares
Downloads
86
Comments
0
Likes
9

Embeds 68

http://www.linkedin.com 52
https://www.linkedin.com 12
https://twitter.com 2
http://paper.li 1
http://wiki.ocmw-roeselare.be 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? The key is to understand what new opportunities are unleashed through the combination of these different contextual data – and overlay what is probably given business model, social, technology, and political constraints. We’ll also look at what this brave new world means in terms of actions you must take today.
  • Where we have come from, timeline of how quickly things change.
  • 10,28
  • How much do you really know about me? If we are going to be in a relationship, then I expect that you’ve taken the time to get to know me before we even meet. Trust becomes a significant issue. Relationship between privacy and permission
  • http://iphonestudio.co.uk/iphone_icon_gallery.html
  • Clipart source: http://www.clker.com/,
  • Image from http://steveboese.squarespace.com/journal/2012/3/12/big-data-coming-to-a-staff-meeting-near-you.html

Transcript

  • 1. 1A Brave New WorldProviding Context for What isPossible and ProbableCharlene LiAltimeter GroupApril 3, 2012@charleneli
  • 2. 2 How Time Flies iPhone Facebook Nexus One Facebook Debut Connect Android Debut Timeline Jan 2007 July 2008 January 2010 Sept 2011 Facebook iPhone App iPad Debut Platform Store April 2010 May 2007 July 2008© 2012 Altimeter Group
  • 3. The Dynamic Customer Journey© 2012 Altimeter Group
  • 4. The connected customer sees the world differently, uniting the online and offline world for others to see & experience© 2012 Altimeter Group
  • 5. Tesco installed QR-enabled virtual stores in subways In one year, registered users increased 76%, online sales increased 130%© 2012 Altimeter Group
  • 6. RFID enables social interactions© 2012 Altimeter Group
  • 7. 7 How well do you know your customers? 25-55 years old, married, kids, working, graduate degree, travels a lot© 2012 Altimeter Group
  • 8. 8 What the future will bring I walk into my local grocery store© 2012 Altimeter Group
  • 9. 9 The store knows it’s me • Social check-ins (Four Square, Yelp, Facebook Places) • Near Field Communications© 2012 Altimeter Group
  • 10. 10 I get coupons to use right away Today Coupons sent based on shopping list© 2012 Altimeter Group
  • 11. 11 And get directed to my product Today Future: in-store GPS maps my route© 2012 Altimeter Group
  • 12. The Sentient World© 2012 Altimeter Group
  • 13. 13 Devices and apps are getting smarter Pace adjusted for time not moving My Fitbit© 2012 Altimeter Group
  • 14. 14 My smartphone needs to get smarter Who do I talk with most Prioritize my Add travel time Respond to quickly contacts based based on my Or ignore completely on behavior locations© 2012 Altimeter Group
  • 15. 15© 2012 Altimeter Group
  • 16. Image by iandavid used with Attribution as directed by Creative Commons http://www.flickr.com/photos/iandavid/3532086917 Adaptive Organizations© 2012 Altimeter Group
  • 17. 17 B2B & Enterprise Apps Change Work GE’s MyEngine App Yammer Mobile Box OneCloud© 2012 Altimeter Group
  • 18. 18 Enterprise Social Networks Provide Context Consider how the entire workforce will access ESNs© 2012 Altimeter Group
  • 19. 19 Enterprise Mobility Takes Various Forms Corporate Field Complex Information Collaboration Computing Access Goal: Goal: Goal: On the go access to Gathering, collection Access to a full common information. and collaboration of computing experience, information gathered from anywhere. in the field.© 2012 Altimeter Group
  • 20. How to Prepare© 2012 Altimeter Group
  • 21. Map out the Customer Journey 3. Commerce Evaluation 2. Pre-Commerce Purchase Consideration Experience Influence Loop Awareness Loyalty1. Formulation Bond 4. Post-Commerce© 2012 Altimeter Group
  • 22. 22 Beware the Big Data Elephant Everyone touching “Big Data” will describe it differently Start by asking the right questions first© 2012 Altimeter Group
  • 23. 23 Establish your Enterprise Mobile Control Plane Mobile Business Case Governance Technology Workforce Control Plane© 2012 Altimeter Group
  • 24. © 2012 Altimeter Group 2011