The road to understanding performance of content-driven websites is very different from e-commerce or lead generation. Coming from a direct response world and transitioning to online publishing has been a challenge. Charlene shares how she has applied aggressive direct response tactics to create a data-driven culture at Spin Media. This session covers tracking the right data, managing cross-functional teams and tying content creation to revenue streams.
Attend and walk away with a clear understanding of how to apply classic digital advertising and marketing techniques to the world of online publishing and see results.