Question 3What have you learned from your audience feedback?
Feedback from Facebook
The overall feedback wereceived was that this printadvert was very interestingand eye catching. They said the image links well to the topic, the documentary and the radio trailer. However a few people have said that the image looks odd and that it is clear the image has been flipped which makes the advert look as thoughthere is too much space on one side.
Feedback from YouTube From all of the feedback we received for our documentary, it is clear that people found the documentary informative and factual. Our framing and camera work was praised frequently. The overall opinion that the products together work well and look and sound professional. However, a main negative was the sound levels. A lot of people said that they needed to be more even, even in the radio trailer. This is something that could have been easily changed and in the future it will definitely be a priority. Another issue raised was the lighting which in some areas was a lot more dull than others.
Feedback from Focus Group We designed and created a questionnaire for our focus group to answer after watching our documentary, listening to our radio trailer and viewing our print advert. Our focus group was made up of a variation of males and females, between the ages of 16 and 25 years.
We had to take photographic evidenceof our focus group:
Questionnaire Results On a scale of 1 to 5, 1 being the least and 5 being the None of the aspects of our documentaryQuestion 3 most, please rate the following aspects of our received a rating lower than 4, this suggests documentary: that our documentary was above average. 4.6 However it is apparent that some aspects were Average Score 4.4 4.2 better than others, as some were lacking. Such 4 as sound, which was also criticised in our 3.8 3.6 online feedback suggesting that this was a major issue. However it was rated highly for being professional and entertaining which shows we were able to follow the majority of Aspects of Documentary the codes and conventions required. Do you think our documentary is similar to other Question 4 professional documentaries in terms of the style? The results from this question show a varied opinion. 6 said that Sometimes they felt the documentary was similar to other this shows we have followed the codes and No conventions of a documentary, however 4 said no Yes which highlights that our documentary is in some ways 0 1 2 3 4 5 6 7 unique.
Question 5 Would you continue to watch this documentary after the first 5 minutes? 8 out of 12 said that they would watch the documentary after the first five minutes, however the remaining 4 were not Not Sure sure. Although the majority were impressed enough to want to watch on, there were still a No few who were not fully persuaded. We asked them why and our results show that Yes one person felt it was not fitted for their age and others said that it was one-sided and did 0 2 4 6 8 10 not fully balance the argument. Question 6 Do You Like The Documentary? All 12 of the participants said that they liked the documentary, this shows that we have Yes largely ensured our documentary follows the No codes and conventions of a documentary but also that we did our best to target our audience.
For question 7 we asked ‘Is there anything that you think could be improved?‘. A major issue was the sound levels, particularly in the music beds and the voiceover. In a few points throughout the documentary, the voiceover was much quieter than the music bed. For example in thesong ‘When I Grow Up’ played, it was a lot quieter than all of the rest which made it difficult to hear andmake a link. Some people suggested that we made the cutaways longer or slowed them down a little bit because it was difficult for them to fully view and understand the meaning and link. Moreover, some people felt that the documentary would be more professional if the argument was not so single sided. They felt that the documentary looks more at the negative side of tanning as opposed to the positive.
Question 8 Would the radio trailer persuade you to The majority of our focus group said the radio watch the documentary? trailer would persuade them to watch the documentary. They said the music bed linked well to the documentary topic and that it was 2 catchy and memorable. However there were Yes two who do not listen to the radio frequently No and so said that the radio trailer would not persuade them to watch the documentary. This 10 highlights the choice of advertisement being an issue because some of our target audience do not listen to the radio. Question 9 On a scale of 1 to 5, 1 being the least and 5 being the most, please rate the following aspects of our radio trailer: 4.7 The results of this question emphasise an issue 4.6 with the professional feel of the radio trailer. 4.5 Although the rating is not low, it is a fair deal Average Score 4.4 4.3 lower than the rating of information given and 4.2 4.1 sound. The results also shows that the radio 4 trailer is very informative and that the sound, in 3.9 3.8 comparison to the documentary is much better. Information Given Sound Professional Feel
Question 10 Would the print advert persuade you to watch The main reasons for people wanting to watch the documentary? the documentary after seeing the print advert was because that the print advert is very unique and eye catching. Audience feedback shows 2 that it raises questions about the topic and makes you interested in what the documentary Yes will be about. However those who were put off No by the print advert said that it would not be of any interest as they do not tan and the other 10 said the image was scary and off-putting.Question 11 On a scale of 1 to 5, 1 being the least and 5 being the most, please rate the following aspects of our The results to this question mainly reiterate the print advert: results from the previous question. Most people found the print advert very eye catching and Professional Feel found the composition was good. The lowest Composition rating is the information given, this may be Infomation Given because the image does not link to the idea of Eye Catching our documentary enough. 3.8 4 4.2 4.4 4.6 4.8 5 Average Score
Question 12 Do you feel our three products work well together in giving detail and persuading viewers to watch the documentary? 14 12 As everybody said that the three 10 products work well together, it is clear 8 that there is continuity present 6 throughout the whole project. 4 2 0 yes No Overall the audience feedback tells us that even though there are a lot of good aspects about our products, there are also many other aspects that could have been improved to make them all more professional and fitting. There were some minor issues such as cutaways not being long enough to be properly viewed, but it is apparent that the main criticism throughout is the voiceover and sound levels. The majority of our feedback led to the conclusion that the voiceover is slightly boring and monotonous and also that the sound levels were not equal.