Daily Good Presentation 2009Presentation Transcript
More Than The Sum Of ITS Parts1 quote + 1 Story + 1 Idea CF Coordinators’ Retreat, 2009
What is DailyGood?
Inspiration: How Are We Different? Bang for your Karma buck The investment of “paying” attention DG is like a vitamin
Gratitude: Interconnected CF parts Easy access to inspiring content DG referrals – leveraging readership, broadening what we offer Adword-driven cross-pollination
A day in the life of DG 100,000 emails daily X0,000 syndicated emails daily 20,000 website pages viewed daily 12,000 avg daily opens (conservative) 2,400 avg daily “more” reads in last 3 months Website: 3 mins / user – about 10.5 days / day 23 submitted stories used in last 3 months 10 cross-CF-portal stories in last 3 months
Trends: Things Are Looking Up!
Continuity: Keep on Keeping On … Continued following from social change luminaries Harvard reaches out BhikkuBodhi & Rev. Heng Sure Bhoutik’s High School Teacher
Innovation: Steppin’ it Up Website revamp: Exposing more content Web 2.0 – increased shelf life Addition of daily photos Keyword tagging for future Persisting links allow continuing spread DG iPhone app DG Facebook app Balanced Social Network attention Twitter, Facebook, Stumble
Evolution: 1 of 3 Increase access to repository By theme By keywords By sources (eg. Greater Good) By most popular By most commented By featured
Evolution: 2 of 3 Be a re-source (i.e. continued source) Present dynamic content Create “value” lenses – interconnectedness, gratitude, conscious business, Offer ways to contribute Contribute to community Content suggestions Syndication
Evolution: 3 of 3 Foster connection Provide greater interactivity with other readers Link meaningfully to other resources Enable retroactive crowd-sourced content elevation Allow visitors to shape future content Be-the-change communities
Progress: 1 of 2 Open Sourcing Positive News: Sharing positive content and creating systems for organic spread Online, open-sourceish repository of good news. Any member can contribute to the archive, or take from the archive. Confirmed Partners of CF: Greater Good, Tikkun, Kindred, Tonic and others A dozen or two other invitees
Progress: 2 of 2 Content Elevation and Long-tail exposure Tagging Party Coming Up Identify Key Values Create Value “Lenses” Tag all DGs with Keywords Perpetual Beta DG Website Continue to make small tweaks constantly