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There’s more to multi-channel than sending a companion email around the same time as your direct mail appeal. Learn from top nonprofit and for-profit marketers about how to take your multi-channel program to the next level. Learn what works – and what doesn’t – through case studies and a panel discussion with fundraisers who successfully mastered multi-channel. Identify the barriers to truly integrating your program – and how to get around them in this interactive session. Learning Objectives: Come away with real examples of ways to better leverage all your organization’s programs to integrate your messaging across more channels to better cultivate supporters and increase program revenue.