5 Inbound Marketing Strategies For San Antonio Businesses

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Insight into new online marketing strategy, inbound marketing and reviewing traditional outbound marketing. Learn how Charise Stevens can help grow your San Antonio business through inbound marketing. Check out http://ChariseStevens.com

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5 Inbound Marketing Strategies For San Antonio Businesses

  1. 1. 5 Inbound Marketing StrategiesTo Rocket LaunchYour Business!By Charise StevensChariseStevens.com
  2. 2. TRADITIONAL MARKETING VS INBOUND Traditional outbound marketing is the practiceto reach out to customers to buy their productor service. Inbound marketing focuses on being found bypotential leads instead of searching forcustomers.ChariseStevens.com
  3. 3. Customers go to you! You search for customersCommunication is a 2 way street Communication is only 1 wayInbound Marketing VS. Outbound MarketingLow Cost High CostPRO’S OF INBOUND MARKETINGChariseStevens.com
  4. 4. INBOUND MARKETING STRATEGIES1. Search Engine OptimizationSEO gets your website to rank high on searchengines for specific keywords. When apotential customer does aweb search, they are activelysearching for your productor service.ChariseStevens.com
  5. 5. INBOUND MARKETING STRATEGIES2. Content MarketingContent marketing is creating valuable information todisplay on your site to increase customer interest.Here are examples of content marketing: Blogs ebooks Videos Whitepapers Step by step instructionsChariseStevens.com
  6. 6. INBOUND MARKETING STRATEGIES3. Email MarketingRather than relying upon the old-fashioned cold emailblasts, have visitors directed to optin on your websitefor newsletters or bulletins. Tips for email marketing: Send VALUABLE content to customers Send a confirmation email once opted in Inform how often your emails will be sent Most effective on landing pages, above the home pagefold, or on sidebars of your site.ChariseStevens.com
  7. 7. INBOUND MARKETING STRATEGIES4. Social Media MarketingUsing sites such as Twitter and Facebook to generateinterest in a product or service are great ways to useinbound marketing strategies. Here are a few helpsuggestions: Provide regular content that is engaging Don’t just self promote Offer useful facts and articles Make sure to respond back to your customersChariseStevens.com
  8. 8. INBOUND MARKETING STRATEGIES5. Video MarketingPeople often go to popular video channels such asYoutube or Vimeo to get info to solve problems orlearn about a service or product. Get in front of youraudience by being visible on these video channels.ChariseStevens.com
  9. 9. To get more information on Inbound Marketing:ChariseStevens.comCharise Stevens is a San Antonio Marketing Professionallooking at ways that a business owner can increasesales through inbound marketing.

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