Your SlideShare is downloading. ×
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
5 Troubleshooting Steps to Increase SEO Rankings
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

5 Troubleshooting Steps to Increase SEO Rankings

192

Published on

Do you have keywords that aren't ranking on the 1st page within Google or other search engines? Here are 5 SEO and inbound marketing troubleshooting steps to increase your rankings.

Do you have keywords that aren't ranking on the 1st page within Google or other search engines? Here are 5 SEO and inbound marketing troubleshooting steps to increase your rankings.

Published in: Marketing, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
192
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SEO Rankings Crashing? 5 Troubleshooting SEO Tips By Charise Stevens @charisestevens
  • 2. Have keywords that aren’t ranking on the 1st page on Google? We’ve found a science to troubleshoot your SEO
  • 3. 1. Website Technical Issues When your rankings begin dropping first check for any technical issues. Using Google Webmasters check the following: • • • • • Confirm Google Analytics Code is Verified Check for Page Errors Locate Specific Crawl Errors Checking Site Speed Locate any Spammy Website Links
  • 4. It can be a struggle to rank on page one… but don’t fret
  • 5. 2. Search Engine Algorithm Changes Google and other search engines regularly have algorithm releases which could affect your keyword rankings. Keep a pulse on any new changes by joining digital marketing forums and following leaders. Check out these Digital Leaders: • searchenginewatch.com • moz.com • seroundtable.com
  • 6. Got Perfect Keywords? Probably not…
  • 7. 3. Target SEO Keywords If your once perfect keyword selection is losing rankings, try these few tips using Google Keyword Planner and Google Analytics: • If you have high competition keywords - increase your marketing efforts OR exam another keyword to push • Are your keywords relevant to the content your publishing? • Think like your customer! What words would your customer search? • Avoid vanity keywords (root keywords): try using a more specific and descriptive keyword • Are you getting traffic with related keywords? If so try similar keywords.
  • 8. Understand your audience to predict their behavior
  • 9. 4. User Behavior Using Google Analytics check the user behavior tracking to research and analyze your audience. • New VS Returning: Have a good balance of new and returning visitors to your site – Suggestion: 1/3 of visitors should be returning, if not your content may not be relevant or enticing to return again • Frequency: Goal is to have a high returning frequency. Regularly update your website with new information to encourage your visitors to come back – Suggestion: blog 3-5 times a month
  • 10. User Behavior • Engagement: The longer the visitor stays on your website the better. – If they are bouncing off your website there may be a lack of call to actions, direction or quality content. • Drop Off Rate: Focus on lowering this rate. – If the rate is high, check the quality of the content, any missing call's to action that guides the visitor to another page.
  • 11. Don’t get caught doing these Marketing no, no’s
  • 12. 5. Inbound Marketing Major no, no’s of digital marketing: • Developing untrusted backlinks • Mass link building • Short term SEO techniques that get instant rankings • Bad quality content with no value • No social media engagement • Spam commenting on blogs and forums • Useless PR releases • Article Directory submissions
  • 13. Inbound Marketing DO’s • Develop a strategic plan incorporating content marketing, social media and inbound marketing. • Use organic white hat methods for lasting success. • Building trusted and high website ranking links. • Use relevant and helpful content and engaging with your target audience.
  • 14. Remember these 5 troubleshooting steps to get your SEO rankings back on track. 1. Website Technical Issues 2. Search Engine Algorithm Changes 3. Target SEO Keywords 4. User Behavior 5. Inbound Marketing
  • 15. Ready..set..go!
  • 16. Want more detailed step by step info? • Check out ChariseStevens.com Drop a line at: • @ChariseStevens • facebook.com/ChariseStevens

×