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Why facebook marketing networking has evolved
 

Why facebook marketing networking has evolved

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    Why facebook marketing networking has evolved Why facebook marketing networking has evolved Presentation Transcript

    • Why Facebook Marketing?
      How the world’s most popular website can help you grow your business
    • Is Facebook Marketing Effective?
      Have you noticed more and more ads directing people to companies’ Facebook pages instead of their websites?
    • Cost per visitor
      * Assuming $100 in advertising and marketing costs
    • Facebook creates word of mouth
    • How does word of mouth spread on Facebook?
      Plus, these “friends of your fans” can also like or comment on your post - making it visible to their friends (and their friends).
    • Facebook is the most powerful networking platform ever invented
      Facebook has over 700 million active users.
      On any day, half of these people log in to check their Facebook relationships
      The average user spends 32 minutes a day on Facebook
      The average user has 170 friends (relationships) on Facebook
    • It is all about staying in contact with your existing and future customers
    • It’s all about networking!
      In all fields and professions, the top performers have always been those with the most active relationships to:
      • Ask help from
      • Get introductions and referrals from
      • Get advice and information from
      • To help generate word of mouth
    • Networking has evolved
    • Facebook messaging vs. Email
      93% of Facebook messages are opened.
      Only 27% of email messages are opened
      VS.
      “Permission” or “Opt-In” Marketing + Word of Mouth + Engagement
    • Everyone you want to connect with is either already using Facebook - or is to close to someone who is.
    • Learn more about how Facebook marketing can help your business
      Charles Brown
      The Web Marketing Coach
      http://facebook.com/smmcafe
      @charbrown (Twitter)
      817-501-6892