.
     W E L C O M E




D O 
 
 E X E R C I S E 
 1 
 A S

P E O P L E 
 A R R I V E
u s i n g   g o o g l e       a n a l y t i c s




               C H A R 
 B O O T H
w e b 
 s t a t i s t i c s 
 t r a c k i n g 
 p r o g r a m
w u s a g e 
 - 
 l i b r a r y 
 s i t e 
 s t a t s
w u s a g e 
 - 
 l i b r a r y 
 s i t e 
 s t a t s
i s 
 a n a l y t i c s 
 n e c e s s a r y ?
v a l u e 
 a d d e d 
 - 
 d e t a i l
v a l u e 
 a d d e d 
 - 
 d e p t h
v a l u e 
 a d d e d 
 - 
 s e g m e n t a t i o n
v a l u e 
 a d d e d 
 - 
 c u s t o m i z a t i o n
v a l u e 
 a d d e d 
 - 
 v i s u a l i z a t i o n
v a l u e 
 a d d e d 
 - 
 r e p o r t i n g
h o w 
 a n a l y t i c s 
 w o r k s
h o w 
 a n a l y t i c s 
 w o r k s
h o w 
 a n a l y t i c s 
 w o r k s
c a v e a t 
 - 
 d o n ’ t 
 c r e a t e 
 g a 
 s i l o s
d           i       s   a       m   b   i   g   u   a   t   i   o   n




F           I       L   T       E           R


...
c o n f r o n t 
 c o n f u s i o n
g o o g l e 
 a n a l y t i c s 
 d e m o

 C H A R 
 B O O T H
  e - L e a r n i n g 
 L i b r a r i a n




c b o o t h @ l i b r a r y . b e r k e l e y . e d u
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Using Google Analytics

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Slides from a UC Berkeley Library staff workshop I delivered in Fall of 2009. This course was a basic introduction to Google Analytics and its possible applications in a library settin, some hands-on components included.

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Using Google Analytics

  1. 1. . W E L C O M E D O 
 
 E X E R C I S E 
 1 
 A S P E O P L E 
 A R R I V E
  2. 2. u s i n g g o o g l e a n a l y t i c s C H A R 
 B O O T H
  3. 3. w e b 
 s t a t i s t i c s 
 t r a c k i n g 
 p r o g r a m
  4. 4. w u s a g e 
 - 
 l i b r a r y 
 s i t e 
 s t a t s
  5. 5. w u s a g e 
 - 
 l i b r a r y 
 s i t e 
 s t a t s
  6. 6. i s 
 a n a l y t i c s 
 n e c e s s a r y ?
  7. 7. v a l u e 
 a d d e d 
 - 
 d e t a i l
  8. 8. v a l u e 
 a d d e d 
 - 
 d e p t h
  9. 9. v a l u e 
 a d d e d 
 - 
 s e g m e n t a t i o n
  10. 10. v a l u e 
 a d d e d 
 - 
 c u s t o m i z a t i o n
  11. 11. v a l u e 
 a d d e d 
 - 
 v i s u a l i z a t i o n
  12. 12. v a l u e 
 a d d e d 
 - 
 r e p o r t i n g
  13. 13. h o w 
 a n a l y t i c s 
 w o r k s
  14. 14. h o w 
 a n a l y t i c s 
 w o r k s
  15. 15. h o w 
 a n a l y t i c s 
 w o r k s
  16. 16. c a v e a t 
 - 
 d o n ’ t 
 c r e a t e 
 g a 
 s i l o s
  17. 17. d i s a m b i g u a t i o n F I L T E R B O U N C E 
 R A T E R E F E R R A L S E S S I O N
  18. 18. c o n f r o n t 
 c o n f u s i o n
  19. 19. g o o g l e 
 a n a l y t i c s 
 d e m o
  20. 20. 
 C H A R 
 B O O T H e - L e a r n i n g 
 L i b r a r i a n c b o o t h @ l i b r a r y . b e r k e l e y . e d u U C 
 B E R K E L E Y

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