Reexamining library mobility: The analog to your digital.

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Keynote given at the 4th international m-libraries conference at the Open University in Milton Keynes, England. Video & slide capture available at http://stadium.open.ac.uk/stadia/preview.php?whichevent=2048&s=1&schedule=2587&option=&record=0, and audio only available bit.ly/boothmlibs2012-audio

Published in: Education, Technology

Reexamining library mobility: The analog to your digital.

  1. 1. R E - E X A M I N I N GMOBILITY:t h e a n a l o g t o y o u r d i g i t a l @c h a r b o o t h
  2. 2. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  3. 3. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  4. 4. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  5. 5. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  6. 6. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  7. 7. MOBILITY: T E A C H I N G & L E A R N I N G U S E R R E S E A R C H A C A D E M I Ct h e a n aRl o gD U o T o V Ir T d i g i t a l P O t C y I u Y
  8. 8. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  9. 9. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  10. 10. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  11. 11. MOBILITY:
  12. 12. MOBILITY:
  13. 13. MOBILITY:
  14. 14. MOBILITY:
  15. 15. MOBILITY:
  16. 16. MOBILITY:!   !  
  17. 17. MOBILITY:
  18. 18. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  19. 19. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  20. 20. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  21. 21. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  22. 22. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  23. 23. MOBILITY: x  x  x  t h e a n a l o g t o y o u r d i g i t a l
  24. 24. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  25. 25. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  26. 26. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  27. 27. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  28. 28. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  29. 29. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  30. 30. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  31. 31. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  32. 32. analog
  33. 33. digital analog
  34. 34. the claremont colleges
  35. 35. the claremont colleges
  36. 36. the claremont colleges
  37. 37. the claremont colleges
  38. 38. 2008 v 2011
  39. 39. 2008: ohio university Survey 1 Survey 2time f ra m e Wi nt e r Q ua r t e r 2 0 0 7- 8 Sp ri n g Q u ar t er 2 0 0 8 55 o n l in e q ues t i on s , mo s tl y 22 o n l in e q ues t i on s , m ul t i pl edesi g n clos ed - f or m ( Li ke r t s c al e , m ul t . choi c e a nd o p en r es po ns e choi c e )scop e te ch n o l og y a nd l i br a r y u s e lib r ar y us e a nd p er c e pt i on s 3,648 r es po n d ent s (1 8% o f 1,651 r es po n d ent s (8 % o fsamp l e st ude nt bo d y ) st ude n t bo d y )ince n ti v e 3 $100 p ri zes a w ar d ed 1 $100 p ri ze aw ar de dprom o ti o n all- s tu d en t e ma i l , l i b r ar y b l o g all- s tu d en t e ma i l , l i b r ar y b l o ganal y si s de s c ri pt i ve s , c ro ss ta b s cod ed v er ab a ti m r es po ns e s
  40. 40. 2008: ohio university Mobile phone LaptopPortable media player Gaming system Immigrant Digital “immigrant” Desktop computer Native Digital "native” Handheld gaming device Smartphone Personal digital assistant 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  41. 41. 2008: ohio university Receptiveness to Library Technology (% of total respondents using each technology) MySpace 36% web calling 16% mobile browsing 6% text/SMS 80% Facebook 86% toolbars 17% 0% 20% 40% 60% 80% 100% would use might use would not use
  42. 42. 2008: ohio university Receptiveness to Library Technology (% of total respondents using each technology) MySpace 36% web calling 16% mobile browsing 6% text/SMS 80% Facebook 86% toolbars 17% 0% 20% 40% 60% 80% 100% would use might use would not use
  43. 43. 2011: california community colleges East Los Angeles Community College Mendocino Community College participants Merced Community College Mission College Santa Barbara City College timeframe Winter 2010–Spring 2011, survey live Feb 7- March 7 2011 design 28 SurveyMonkey questions, open-ended and closed-form scope student library and technology use and perceptions sample 3,168 total respondents, 80% completion rate incentive $100 cash prize awarded per campus varied by campus: all-student email, Twitter/ Facebook, promotion student portal, library website testing student focus groups, expert researcher vetting analysis descriptives, crosstabs
  44. 44. 2011: california community colleges Do you currently own a web-enabled MOBILE PHONE, SMARTPHONE, or HANDHELD DEVICE such as an iPad? 60% 50% 40% 30% 20% 10% 0% Yes No
  45. 45. 2011: california community colleges Do you own the following items, and, if so, how old is the most recent purchase? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Smart phone (iPhone, Blackberry, etc.) Laptop or notebook computer Printer Digital camera (non-mobile phone) Mobile phone (non-web enabled) Portable media player (iPod, etc.) Gaming console (PS3, etc.)Handheld web browser (iPod Touch, etc.) Desktop computer Handheld gaming device E-book reader (Kindle, Nook, etc.) Tablet computer (iPad, etc.) Less than 1 year old 1‐2 years old 3‐4 years old More than 5 years old Don’t own, but plan to in the next few years Don’t own, don’t plan to
  46. 46. 2011: california community colleges Do you own the following items, and, if so, how old is the most recent purchase? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Smart phone (iPhone, Blackberry, etc.) Laptop or notebook computer Printer Digital camera (non-mobile phone) Mobile phone (non-web enabled) Portable media player (iPod, etc.) Gaming console (PS3, etc.)Handheld web browser (iPod Touch, etc.) Desktop computer Handheld gaming device E-book reader (Kindle, Nook, etc.) Tablet computer (iPad, etc.) Less than 1 year old 1‐2 years old 3‐4 years old More than 5 years old Don’t own, but plan to in the next few years Don’t own, don’t plan to
  47. 47. 2011: california community colleges How often do you use your web-enabled mobile phone, smartphone, or handheld device to do the following? Text message Take pictures Use a search engine Check Facebook, MySpace, etc. Send email Check information (news, specific Download apps Make a status update Conduct personal business Watch videos Download music Play games Do research for an assignmentCheck in to a location-based service Read e-books 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very frequently Frequently Occasionally Rarely Very rarely Never (doesnt interest me) Never (didnt know I could) Never (my phone/device cant)
  48. 48. 2011: california community colleges How often do you use your web-enabled mobile phone, smartphone, or handheld device to do the following? Text message Take pictures Use a search engine Check Facebook, MySpace, etc. Send email Check information (news, specific Download apps Make a status update Conduct personal business Watch videos Download music Play games Do research for an assignmentCheck in to a location-based service Read e-books 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very frequently Frequently Occasionally Rarely Very rarely Never (doesnt interest me) Never (didnt know I could) Never (my phone/device cant)
  49. 49. 2011: california community colleges If your mobile device supported the following library services, how likely would you be to use them? Very likely Fairly likely Not sure Unlikely Very unlikely Check your library account/renew books 54% 25% 6% 9% 6% Receive renewal or overdue notices 54% 26% 5% 9% 6% Access online reserves 46% 29% 6% 12% 7% Send a call number from the catalog 34% 27% 8% 21% 9% Search for books in the catalog 48% 30% 4% 11% 7% Search for articles in library databases 48% 32% 4% 10% 6% Search for e-books in the catalog 42% 29% 5% 16% 8% Use library research guides and tutorials 43% 31% 4% 15% 8%Ask a librarian for help or advice via text message 33% 28% 4% 24% 11% Ask a librarian for help or advice via chat 33% 29% 5% 23% 10% Find library hours, locations or phone numbers 49% 33% 4% 9% 6%
  50. 50. 2011: california community colleges If your mobile device supported the following library services, how likely would you be to use them? Very likely Fairly likely Not sure Unlikely Very unlikely Check your library account/renew books 54% 25% 6% 9% 6% Receive renewal or overdue notices 54% 26% 5% 9% 6% Access online reserves 46% 29% 6% 12% 7% Send a call number from the catalog 34% 27% 8% 21% 9% Search for books in the catalog 48% 30% 4% 11% 7% Search for articles in library databases 48% 32% 4% 10% 6% Search for e-books in the catalog 42% 29% 5% 16% 8% Use library research guides and tutorials 43% 31% 4% 15% 8%Ask a librarian for help or advice via text message 33% 28% 4% 24% 11% Ask a librarian for help or advice via chat 33% 29% 5% 23% 10% Find library hours, locations or phone numbers 49% 33% 4% 9% 6%
  51. 51. 2012: ECAR Study of Undergraduates and IT * n e x t 8 s l i d e s *  
  52. 52. “ ”
  53. 53. “ ”
  54. 54. MOBILITYR E - E X A M I N I N G
  55. 55. (IM)MOBILITY
  56. 56. (IM)MOBILITY(in)accessible
  57. 57. (IM)MOBILITY(in)accessible (in)convenient
  58. 58. (IM)MOBILITY(in)accessible (in)convenient (in)flexible
  59. 59. (IM)MOBILITY(in)accessible (in)convenient (in)flexible (in)visible
  60. 60. (IM)MOBILITY(in)accessible (in)convenient (in)flexible (in)visible (in)evitable
  61. 61. (IM)MOBILITY(in)accessible (in)convenient (in)flexible (in)visible (in)evitable
  62. 62. digital analog
  63. 63. MOBILITY:t h e a n a l o g t o y o u r d i g i t a l
  64. 64. C H A R B O O T Hi n s t r u c t i o n s e r v i c e sM A N A G E R &e - l e a r n i n gL I B R A R I A Nc l a r e m o n t c o l l e g e sL I B R A R Yc h a r b o o t h @ g m a i li n f o m a t i o n a l . c o m@ c h a r b o o t hslideshare.net/charbooth
  65. 65. R E S E A R C HBooth, C. (2009). Informing innovation: Tracking student interestin emerging library technologies at Ohio University. Chicago:Association of College and Research Libraries, American Library Association.www.slideshare.net/charbooth/informing-innovation-tracking-student-interest-in-emerging-library-technologies-2010Booth, C. (2011). California Community College Student Library& T e c h n o l o g y E n g a g e m e n t S u r v e y : 2 0 1 1 P i l o t F i n a l R e p o r t .www.slideshare.net/charbooth/california-community-college-student-library-technology-engagement-survey-2011-pilot-final-reportDahlstrom, Eden, with a foreword by Charles Dzubian and J.D. Walker. ECAR Study of Undergraduate Students andInformation Technology, 2012 (Research Report). Louisville, CO EDUCAUSE Center forApplied Research, September 2012, available from www.educause.ecar.eduDobbin, Dahlstrom, Arroway, & Sheehan. (2011). Mobile IT in Higher Education.EDUCAUSE Center for Applied Research, available from www.educause.ecar.eduKoole, Marguerite. (2009). ”A Model for Framing Mobile Learning," in Mohamed Ally, ed., Mobile Learning: Transforming theDelivery of Education and Training, p. 41 Edmonton, AB: AU Press. I M A G E S most everything: yours truly & iPhone: www.commons.wikimedia.org digital clock: rhanvintage.blogspot.com/2011_01_01_archive.html analog clock: www.whywontmy.com/wp-content/uploads/2011/05/clock.jpg

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