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Informing Innovation: Contextual Investigation for Effective Academic Technology Practice
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Informing Innovation: Contextual Investigation for Effective Academic Technology Practice

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Keynote presentation at the 2013 AMICAL Conference at John Cabot University in Rome, Italy. ...

Keynote presentation at the 2013 AMICAL Conference at John Cabot University in Rome, Italy.

Description: In this era of relentless change in higher education and information technology, it is essential to investigate local learning contexts to inform strategic programming and facilitate productive partnerships between libraries and academic institutions. From direct research into user needs and characteristics using environmental scanning, ethnography, and survey methodology to innovative tech-supported collaborations that inform library service models and pedagogy, this talk will explore established and emerging methods for developing an informed orientation to local communities of academic technology practice.

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  • 1. I N F O R M I N GI N N O V A T I O N :C O N T E X T U A LI N V E S T I G A T I O Nf o rE F F E C T I V EA C A - T E C HP R A C T I C E@ c h a r b o o t h
  • 2. I N F O R M I N GI N N O V A T I O N :C O N T E X T U A LI N V E S T I G A T I O Nf o rE F F E C T I V EA C A - T E C HP R A C T I C E@ c h a r b o o t h?
  • 3. I N F O R M I N GI N N O V A T I O N :C O N T E X T U A LI N V E S T I G A T I O Nf o rE F F E C T I V EA C A - T E C HP R A C T I C E@ c h a r b o o t h
  • 4. I N F O R M I N GI N N O V A T I O N :C O N T E X T U A LI N V E S T I G A T I O Nf o rE F F E C T I V EA C A - T E C HP R A C T I C E@ c h a r b o o t h
  • 5. I N F O R M I N GI N N O V A T I O N :C O N T E X T U A LI N V E S T I G A T I O Nf o rE F F E C T I V EP R A C T I C E@ c h a r b o o t h
  • 6. C O N T E X T U A LI N V E S T I G A T I O Nf o r
  • 7. C O N T E X T U A LI N V E S T I G A T I O Nf o r
  • 8. C O N T E X T U A LI N V E S T I G A T I O N1
  • 9. !
  • 10. ?I N N O V A T I O N
  • 11. ?  
  • 12. ?  
  • 13. ?  !
  • 14. E F F E C T I V EP R A C T I C E2C O N T E X T U A LI N V E S T I G A T I O N1
  • 15. t h e c l a r e m o n t c o l l e g e s
  • 16. t h e c l a r e m o n t c o l l e g e s
  • 17. t h e c l a r e m o n t c o l l e g e s
  • 18. t h e c l a r e m o n t c o l l e g e s
  • 19. p o r t a b i l i t y
  • 20. p o r t a b i l i t yc o n n e c t i v i t y
  • 21. E F F E C T I V EP R A C T I C E2C O N T E X T U A LI N V E S T I G A T I O N1I N F O R M I N GI N N O V A T I O N3
  • 22. I N N O V A T I O N
  • 23. C H A N G I N GI N N O V A T I O N
  • 24. C H A N G I N GF A C U L T YI N N O V A T I O N
  • 25. C H A N G I N GC O L L E A G U E SI N N O V A T I O N
  • 26. C H A N G I N GL E A R N E R SI N N O V A T I O N
  • 27. C H A N G I N GL E A R N E R S
  • 28. C H A N G I N GL E A R N E R S
  • 29. C H A N G I N GC O L L E A G U E S
  • 30. C H A N G I N GF A C U L T Y
  • 31. C H A N G I N GC O N T E X T
  • 32. d i g i t a l t r a n s i t i o nC O N T E X T
  • 33. d i g i t a l t r a n s i t i o nm o b i l e p r e f e r e n c eC O N T E X T
  • 34. d i g i t a l t r a n s i t i o nm o b i l e p r e f e r e n c ed i s c i p l i n a r y s h i f t sC O N T E X T
  • 35. d i g i t a l t r a n s i t i o ne c o n o m i c u n c e r t a i n t ym o b i l e p r e f e r e n c ed i s c i p l i n a r y s h i f t sC O N T E X T
  • 36. d i g i t a l t r a n s i t i o ne c o n o m i c u n c e r t a i n t yv a r y i n g n o r m sm o b i l e p r e f e r e n c ed i s c i p l i n a r y s h i f t sC O N T E X T
  • 37. A S S U M P T I O N S
  • 38. A S S U M P T I O N Sd i s i n t e r e s t e d
  • 39. A S S U M P T I O N Sh i g h l y s k i l l e dd i s i n t e r e s t e d
  • 40. A S S U M P T I O N Sh i g h l y s k i l l e dd i s i n t e r e s t e du n w i l l i n g t o e n g a g e
  • 41. A S S U M P T I O N Sh i g h l y s k i l l e dd i s i n t e r e s t e du n f o c u s e du n w i l l i n g t o e n g a g e
  • 42. A S S U M P T I O N Sc o n v e n i e n c e- o r i e n t e dh i g h l y s k i l l e dd i s i n t e r e s t e du n f o c u s e du n w i l l i n g t o e n g a g e
  • 43. C H A L L E N G EA S S U M P T I O N S
  • 44. E C A R u n d e r g r a d s& i n f o r m a t i o n t e c hC H A L L E N G EA S S U M P T I O N S
  • 45. P r o j e c t I n f o r m a t i o nL i t e r a c y @ U o f WE C A R u n d e r g r a d s& i n f o r m a t i o n t e c hC H A L L E N G EA S S U M P T I O N S
  • 46. P r o j e c t I n f o r m a t i o nL i t e r a c y @ U o f WE C A R u n d e r g r a d s& i n f o r m a t i o n t e c hR o c h e s t e r e t h n o g r a p h yC H A L L E N G EA S S U M P T I O N S
  • 47. P r o j e c t I n f o r m a t i o nL i t e r a c y @ U o f WE C A R u n d e r g r a d s& i n f o r m a t i o n t e c hE R I A L e t h n o g r a p h yC H A L L E N G EA S S U M P T I O N S
  • 48. P r o j e c t I n f o r m a t i o nL i t e r a c y @ U o f WE C A R u n d e r g r a d s& i n f o r m a t i o n t e c h* l o c a l r e s e a r c h *E R I A L e t h n o g r a p h yC H A L L E N G EA S S U M P T I O N S
  • 49. P r o j e c t I n f o r m a t i o nL i t e r a c y @ U o f WE C A R u n d e r g r a d s& i n f o r m a t i o n t e c h* l o c a l r e s e a r c h *E R I A L e t h n o g r a p h yC H A L L E N G EA S S U M P T I O N S
  • 50. P r o j e c t I n f o r m a t i o nL i t e r a c y @ U o f WE C A R u n d e r g r a d s& i n f o r m a t i o n t e c h* l o c a l r e s e a r c h *E R I A L e t h n o g r a p h yC H A L L E N G EA S S U M P T I O N S
  • 51. 2 0 0 82 0 1 12 0 1 3
  • 52. 2008: ohio universityS u r v e y 1 Survey 2timef ram e Winte r Quarte r 200 7-8 Sp rin g Qu art er 2008desig n55 online q uestions , mos tlyclosed-f or m ( Liker t scale , mult .choice)22 online q uestions , multiplechoice a nd o p en responsescope te chnology and library us e library use a nd p erce ptionssampl e 3,648 r es po n d ents (1 8% ofst ude nt body)1,651 r es po n d ents (8 % ofst udent body)incen tiv e 3 $100 p ri zes aw ar d ed 1 $100 p ri ze awar de dpromo tio n all-stu d en t e mail, library blog all-stu d en t e mail, library bloganaly sis descri ptives , c rosstab s cod ed veraba ti m response s
  • 53. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Personal digitalassistantSmartphoneHandheld gamingdeviceDesktop computerGaming systemPortable media playerLaptopMobile phoneImmigrantNativeDigital “immigrant” Digital "native”2008: ohio university
  • 54. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Personal digitalassistantSmartphoneHandheld gamingdeviceDesktop computerGaming systemPortable media playerLaptopMobile phoneImmigrantNativeDigital “immigrant” Digital "native”2008: ohio university
  • 55. 0% 20% 40% 60% 80% 100%toolbarsFacebooktext/SMSmobile browsingweb callingMySpacewould use might use would not use(% of total respondents using each technology)36%16% 6%80%86%17%Receptiveness to Library Technology2008: ohio university
  • 56. 0% 20% 40% 60% 80% 100%toolbarsFacebooktext/SMSmobile browsingweb callingMySpacewould use might use would not use(% of total respondents using each technology)36%16% 6%80%86%17%Receptiveness to Library Technology2008: ohio university
  • 57. 2011: c a l i f o r n i a c o m m u n i t yc o l l e g e sparticipantsEast Los Angeles Community CollegeMendocino Community CollegeMerced Community CollegeMission CollegeSanta Barbara City Collegetimeframe Winter 2010–Spring 2011, survey live Feb 7- March 7 2011design 28 SurveyMonkey questions, open-ended and closed-formscope student library and technology use and perceptionssample 3,168 total respondents, 80% completion rateincentive $100 cash prize awarded per campuspromotionvaried by campus: all-student email, Twitter/ Facebook,student portal, library websitetesting student focus groups, expert researcher vettinganalysis descriptives, crosstabs
  • 58. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Smart phone (iPhone, Blackberry, etc.)Laptop or notebook computerPrinterDigital camera (non-mobile phone)Mobile phone (non-web enabled)Portable media player (iPod, etc.)Gaming console (PS3, etc.)Handheld web browser (iPod Touch, etc.)Desktop computerHandheld gaming deviceE-book reader (Kindle, Nook, etc.)Tablet computer (iPad, etc.)Do you own the following items, and, if so, how old is the most recent purchase?Less than 1 year old 1‐2 years old 3‐4 years oldMore than 5 years old Don’t own, but plan to in the next few years Don’t own, don’t plan to2011: c a l i f o r n i a c o m m u n i t yc o l l e g e s
  • 59. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Smart phone (iPhone, Blackberry, etc.)Laptop or notebook computerPrinterDigital camera (non-mobile phone)Mobile phone (non-web enabled)Portable media player (iPod, etc.)Gaming console (PS3, etc.)Handheld web browser (iPod Touch, etc.)Desktop computerHandheld gaming deviceE-book reader (Kindle, Nook, etc.)Tablet computer (iPad, etc.)Do you own the following items, and, if so, how old is the most recent purchase?Less than 1 year old 1‐2 years old 3‐4 years oldMore than 5 years old Don’t own, but plan to in the next few years Don’t own, don’t plan to2011: c a l i f o r n i a c o m m u n i t yc o l l e g e s
  • 60. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Read e-booksCheck in to a location-based serviceDo research for an assignmentPlay gamesDownload musicWatch videosConduct personal businessMake a status updateDownload appsCheck information (news, specificSend emailCheck Facebook, MySpace, etc.Use a search engineTake picturesText messageHow often do you use your web-enabled mobile phone, smartphone, or handhelddevice to do the following?Very frequently Frequently Occasionally RarelyVery rarely Never (doesnt interest me) Never (didnt know I could) Never (my phone/device cant)2011: c a l i f o r n i a c o m m u n i t yc o l l e g e s
  • 61. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Read e-booksCheck in to a location-based serviceDo research for an assignmentPlay gamesDownload musicWatch videosConduct personal businessMake a status updateDownload appsCheck information (news, specificSend emailCheck Facebook, MySpace, etc.Use a search engineTake picturesText messageHow often do you use your web-enabled mobile phone, smartphone, or handhelddevice to do the following?Very frequently Frequently Occasionally RarelyVery rarely Never (doesnt interest me) Never (didnt know I could) Never (my phone/device cant)2011: c a l i f o r n i a c o m m u n i t yc o l l e g e s
  • 62. 49%33%33%43%42%48%48%34%46%54%54%33%29%28%31%29%32%30%27%29%26%25%4%5%4%4%5%4%4%8%6%5%6%9%23%24%15%16%10%11%21%12%9%9%6%10%11%8%8%6%7%9%7%6%6%Find library hours, locations or phone numbersAsk a librarian for help or advice via chatAsk a librarian for help or advice via text messageUse library research guides and tutorialsSearch for e-books in the catalogSearch for articles in library databasesSearch for books in the catalogSend a call number from the catalogAccess online reservesReceive renewal or overdue noticesCheck your library account/renew booksIf your mobile device supported the following library services, how likelywould you be to use them?Very likely Fairly likely Not sure Unlikely Very unlikely2011: c a l i f o r n i a c o m m u n i t yc o l l e g e s
  • 63. 49%33%33%43%42%48%48%34%46%54%54%33%29%28%31%29%32%30%27%29%26%25%4%5%4%4%5%4%4%8%6%5%6%9%23%24%15%16%10%11%21%12%9%9%6%10%11%8%8%6%7%9%7%6%6%Find library hours, locations or phone numbersAsk a librarian for help or advice via chatAsk a librarian for help or advice via text messageUse library research guides and tutorialsSearch for e-books in the catalogSearch for articles in library databasesSearch for books in the catalogSend a call number from the catalogAccess online reservesReceive renewal or overdue noticesCheck your library account/renew booksIf your mobile device supported the following library services, how likelywould you be to use them?Very likely Fairly likely Not sure Unlikely Very unlikely2011: c a l i f o r n i a c o m m u n i t yc o l l e g e s
  • 64. 2013: c l a r e m o n t c o l l e g e ss t u d e n t l i b / I T s u r v e yparticipants All seven Claremont Collegestimeframe Fall 2012, Survey live October 10-November 10design 28 items, open-ended/closed-form, online (Questionpoint)scope Student library and technology use and perceptionssample n=1,038 total respondents, 15% of 7C populationincentive $150 gift card drawing prize awardedpromotionvaried: all-student email, Twitter/ Facebook, printed flyers,library websitetesting IRB, student employees, expert researchersanalysis descriptives, crosstabs
  • 65. 2013: c l a r e m o n t c o l l e g e ss t u d e n t l i b / I T s u r v e y
  • 66. 2013: c l a r e m o n t c o l l e g e ss t u d e n t l i b / I T s u r v e y
  • 67. 2012: E C A R S t u d y o fU n d e r g r a d u a t e s a n d I T* n e x t 8 s l i d e s *  
  • 68. ”“
  • 69. ”“
  • 70. { }t h e c l a r e m o n t c o l l e g e s
  • 71. C R O S S - C O L L E G E S I N I T I A T I V E SC G UC M CH M CK G IP I T Z E RP O M O N AS C R I P P S
  • 72. C U R R I C U L U M M A P P I N G
  • 73. C A P A C I T Y B U I L D I N G
  • 74. S H A R E D L E A R N I N G O U T C O M E S
  • 75. C O L L E C T I V E A S S E S S M E N T
  • 76. C O O R D I N A T E D O U T R E A C H / I N S T R U C T I O N
  • 77. I N S T R U C T O R P O R T F O L I O S
  • 78. T R A C K I N G C R O S S - P O L L I N A T I O N
  • 79. C O M M O N L E A R N I N G O B J E C T S
  • 80. P U B L I S H I N G A S P E D A G O G Y
  • 81. C R E A T I V I T Y & C O M P E T I T I O N
  • 82. S H O E S T R I N G B R A N D I N G / M E S S A G I N G
  • 83. I N F O R M I N GI N N O V A T I O N :C O N T E X T U A LI N V E S T I G A T I O Nf o rE F F E C T I V EP R A C T I C E
  • 84. l i b r a r yc u l t u r e c o n t e x te n v i r o n m e n t
  • 85. l i b r a r yc u l t u r e c o n t e x te n v i r o n m e n t
  • 86. e n v i r o n m e n tc u l t u r e c o n t e x tl i b r a r y
  • 87. c u l t u r ee n v i r o n m e n tl i b r a r yc o n t e x t
  • 88. {{
  • 89. c h a r b o o t h @ g m a i li n f o m a t i o n a l . c o m@ c h a r b o o t hC H A R B O O T Hi n s t r u c t i o n s e r v i c e sM A N A G E R&e - l e a r n i n gL I B R A R I A Nc l a r e m o n t c o l l e g e sL I B R A R Ys l i d e s h a r e . n e t / c h a r b o o t h
  • 90. Bennett, S. (2009). Libraries and learning: A history of paradigmc h a n g e . p o r t a l : L i b r a r i e s a n d t h e A c a d e my 9 ( 2 ) , 1 81 - 1 97.R e t r i e v e d 1 0 O c t o b e r 2 01 1 , f r o m P r o j e c t M U S E d a t a b a s e .Duke, L. M., & Asher, A. D. (2012). College libraries and student culture:What we now know. Chicago: American Librar y Association.S U G G E S T E D R E A D I N GBooth, C. (2009). Informing innovation: Tracking student interestin emerging library technologies at Ohio University. Chicago: Association of Collegea n d R e s e a r c h L i b r a r i e s , A m e r i c a n L i b r a r y A s s o c i a t i o n .E C A R S t u d y o f U n d e r g r a d u a t e s a n d I n f o r m a t i o nTe c h n o l o g y, 2 0 1 2 R e p o r t . w w w . e d u c a u s e . e d u / R e s o u r c e s / 2Booth, C. & Lowe, S. (2013). CCL Student Library & TechnologyEngagement Survey Report. http://bit.ly/ccl-surveyreport2012-13Booth, C. (2011). California Community College Libraries Student Library &Technology Engagement Survey Final Report. http://bit.ly/cclccc-report2011final