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If You Build It, Will They Care?
 

If You Build It, Will They Care?

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Contributed paper presentation at the ACRL 2009 Conference by Char Booth and Chris Guder.

Contributed paper presentation at the ACRL 2009 Conference by Char Booth and Chris Guder.

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If You Build It, Will They Care? If You Build It, Will They Care? Presentation Transcript

  • If You Buil d It, Will They Care? ACRL 2009 Char Booth: UC Berkeley Trac king Stu den t Rec eptivity to Libra ry Tech nologie s Chris Guder: Ohio University
  • the point. * und ersta nding local patr on cultur es is essentia l to cr ea ting used and useful (technolog y) ser vices. at OU, an envir onmenta l scan ning user resea rch project help ed us get ther e.*
  • the context. Oh ioLINK participan t 20, 00 0+ stude nts be ta-toleran t cultu re ohio university libraries heavy librar y use large cen tr al fac ility 24/ 7 in fo com mons
  • the problem. wikis Meebo reference browser toolbars Skype reference eme rgin g ser v ices video kiosks social site profiles podcasts blogs
  • the problem. = normal wikis = benign Meebo reference = risqué = scary browser toolbars skype reference st af f perc ept ions video kiosks social site profiles text reference podcasts Second Life blogs video blogs
  • the problem. Meebo reference Second… Life video kiosks? blogs text reference skype reference browser toolbars social site profiles video blogs “wikis” …podcasts
  • the problem. Meebo reference Second… Life video kiosks? blogs text reference skype reference browser toolbars technolust social site profiles video blogs “wikis” …podcasts
  • the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents.
  • the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents. envir on mental scanning pr oje ct evaluate needs prioritize goals challenge assumptions understand users
  • the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents. envir on mental scanning pr oje ct use adoption use perceptions technology library skills ownership skills receptivity
  • the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents. envir on mental scanning pr oje ct Survey 1 Survey 2 time f ra m e Wi nt e r Q ua r t e r 2 0 0 7- 8 Sp ri n g Q u ar t er 2 0 0 8 55 o n l in e q ues t i on s , mo s tl y 22 o n l in e q ues t i on s , m ul t i pl e desi g n clos ed - f or m ( Li ke r t s c al e , m ul t . choi c e a nd o p en r es po ns e choi c e ) scop e te ch n o l og y a nd l i br a r y u s e lib r ar y us e a nd p er c e pt i on s 3,648 r es po n d ent s (1 8% o f 1,651 r es po n d ent s (8 % o f samp l e st ude nt bo d y ) st ude n t bo d y ) ince n ti v e 3 $100 p ri zes a w ar d ed 1 $100 p ri ze aw ar de d prom o ti o n all- s tu d en t e ma i l , l i b r ar y b l o g all- s tu d en t e ma i l , l i b r ar y b l o g anal y si s de s c ri pt i ve s , c ro ss ta b s cod ed v er ab a ti m r es po ns e s
  • demographics | age & gender, & standing *age *gender *standing
  • findings | time online per week u n d e r g ra d u a te g r a d u a te les s t h an 5 hou r s 4% 4% 6- 1 0 22% 18% 11- 2 0 33% 26% 21- 3 0 23% 21% 31- 4 0 10% 15% mor e t h an 4 0 7% 14%
  • findings | time online per week u n d e r g ra d u a te g r a d u a te les s t h an 5 hou r s 4% 4% 6- 1 0 22% 18% 11- 2 0 33% 26% 21- 3 0 23% 21% 31- 4 0 10% 15% * mor e t h an 4 0 7% 14%
  • findings | student technology ownership
  • findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% f l i c kr 3% 4% 5% 1 4% 8% y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% t w i t te r .3% .2% .7% 0% .5% d e l i ci o us .6% .8% 2% 2% 3%
  • findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% * s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% * p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% * wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% * f l i c kr 3% 4% 5% 1 4% 8% y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% t w i t te r .3% .2% .7% 0% .5% * d e l i ci o us .6% .8% 2% 2% 3%
  • findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% * w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% * t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% * m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% f l i c kr 3% 4% 5% 1 4% 8% * y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% t w i t te r .3% .2% .7% 0% .5% d e l i ci o us .6% .8% 2% 2% 3%
  • findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% f l i c kr 3% 4% 5% 1 4% 8% y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% * t w i t te r .3% .2% .7% 0% .5% d e l i ci o us .6% .8% 2% 2% 3%
  • findings | in-person and virtual library use library web visits library computer use library visits
  • findings | awareness of library services
  • findings | library technology receptivity
  • findings | library technology receptivity Digital Status Academic Status n a t i ve i m m i gr a nt u n d e rg r ad u a t e g r a d ua t e Very r e ce p t i ve 23% 42% 23% 33% S o m e wh a t r e c ep t iv e 53% 47% 53% 45% N o t r e c ep t i v e 24% 11% 24% 22%
  • findings | library technology receptivity Digital Status Academic Status n a t i ve i m m i gr a nt u n d e rg r ad u a t e g r a d ua t e * Very r e ce p t i ve 23% 42% 23% 33% S o m e wh a t r e c ep t iv e 53% 47% 53% 45% * N o t r e c ep t i v e 24% 11% 24% 22% * * *
  • findings | priceless verbatim comments “Two words - air conditioning.” “The library kind of smells.” “The ‘stack floors’ are creepy.” “More stables for people to study at.” “Constan t talks to stu de nts as how to acc ess libra ry resourc es.” “Prom ote librar y ser vic es more !!”
  • implementation | skype Skype a librarian & video kiosk low use/i nterest st affing is sues … creepy? under ev al uat io n
  • implementation | mobile access mobile library website low current interest hi gh growt h area tech innova t ing push servi ce?
  • implementation | texting OPAC texting services hi gher int eres t ea sier to imp l ement push to 1st years launchi ng soo n
  • implementation | second life Second Life low st udent use AD A potent ia l ca mp us interest surv ey hi ndsi ght
  • implementation | browser addons Firefox library toolbars pra cti ca l hi ghest int eres t new itera ti ons st udent s unaw are
  • implementation | social networking Facebook library page hi gh int erest div id ed opi nion “conveni ence ” ea sy to mai nta i n
  • implementation | non-tech related facility-based changes lat e access po li cy com put ers & print ing quiet spa ce & ho urs bull eti n bo ard s, et c.
  • implementation | non-tech related marketing/advertising low awareness sha re survey result s out rea ch st rat egies si gna ge
  • conclusion qu estion gene rational in vestigate loc al assu m ption s patron cultur es takeaways use data to prom ote em erging inf or m dec ision s ser vic es
  • Q/A * cha r booth | cboo th@libr ar y .ber k eley e-lea rning lib r ar ia n university of califor nia , ber k eley * chris gud er | gud er@ ohio.edu refe rence & instr uction lib rar ian ohio univer sity