If You Build It, Will They Care?

If You Buil d It, Will They Care? ACRL 2009 Char Booth: UC Berkeley Trac king Stu den t Rec eptivity to Libra ry Tech nologie s Chris Guder: Ohio University

the point. * und ersta nding local patr on cultur es is essentia l to cr ea ting used and useful (technolog y) ser vices. at OU, an envir onmenta l scan ning user resea rch project help ed us get ther e.*

the context. Oh ioLINK participan t 20, 00 0+ stude nts be ta-toleran t cultu re ohio university libraries heavy librar y use large cen tr al fac ility 24/ 7 in fo com mons

the problem. wikis Meebo reference browser toolbars Skype reference eme rgin g ser v ices video kiosks social site proﬁles podcasts blogs

the problem. = normal wikis = benign Meebo reference = risqué = scary browser toolbars skype reference st af f perc ept ions video kiosks social site proﬁles text reference podcasts Second Life blogs video blogs

the problem. Meebo reference Second… Life video kiosks? blogs text reference skype reference browser toolbars social site proﬁles video blogs “wikis” …podcasts

the problem. Meebo reference Second… Life video kiosks? blogs text reference skype reference browser toolbars technolust social site proﬁles video blogs “wikis” …podcasts

the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents.

the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents. envir on mental scanning pr oje ct evaluate needs prioritize goals challenge assumptions understand users

the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents. envir on mental scanning pr oje ct use adoption use perceptions technology library skills ownership skills receptivity

the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents. envir on mental scanning pr oje ct Survey 1 Survey 2 time f ra m e Wi nt e r Q ua r t e r 2 0 0 7- 8 Sp ri n g Q u ar t er 2 0 0 8 55 o n l in e q ues t i on s , mo s tl y 22 o n l in e q ues t i on s , m ul t i pl e desi g n clos ed - f or m ( Li ke r t s c al e , m ul t . choi c e a nd o p en r es po ns e choi c e ) scop e te ch n o l og y a nd l i br a r y u s e lib r ar y us e a nd p er c e pt i on s 3,648 r es po n d ent s (1 8% o f 1,651 r es po n d ent s (8 % o f samp l e st ude nt bo d y ) st ude n t bo d y ) ince n ti v e 3 $100 p ri zes a w ar d ed 1 $100 p ri ze aw ar de d prom o ti o n all- s tu d en t e ma i l , l i b r ar y b l o g all- s tu d en t e ma i l , l i b r ar y b l o g anal y si s de s c ri pt i ve s , c ro ss ta b s cod ed v er ab a ti m r es po ns e s

demographics | age & gender, & standing *age *gender *standing

findings | time online per week u n d e r g ra d u a te g r a d u a te les s t h an 5 hou r s 4% 4% 6- 1 0 22% 18% 11- 2 0 33% 26% 21- 3 0 23% 21% 31- 4 0 10% 15% mor e t h an 4 0 7% 14%

findings | time online per week u n d e r g ra d u a te g r a d u a te les s t h an 5 hou r s 4% 4% 6- 1 0 22% 18% 11- 2 0 33% 26% 21- 3 0 23% 21% 31- 4 0 10% 15% * mor e t h an 4 0 7% 14%

findings | student technology ownership

findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% f l i c kr 3% 4% 5% 1 4% 8% y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% t w i t te r .3% .2% .7% 0% .5% d e l i ci o us .6% .8% 2% 2% 3%

findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% * s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% * p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% * wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% * f l i c kr 3% 4% 5% 1 4% 8% y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% t w i t te r .3% .2% .7% 0% .5% * d e l i ci o us .6% .8% 2% 2% 3%

findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% * w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% * t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% * m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% f l i c kr 3% 4% 5% 1 4% 8% * y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% t w i t te r .3% .2% .7% 0% .5% d e l i ci o us .6% .8% 2% 2% 3%

findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% f l i c kr 3% 4% 5% 1 4% 8% y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% * t w i t te r .3% .2% .7% 0% .5% d e l i ci o us .6% .8% 2% 2% 3%

findings | in-person and virtual library use library web visits library computer use library visits

findings | awareness of library services

findings | library technology receptivity

findings | library technology receptivity Digital Status Academic Status n a t i ve i m m i gr a nt u n d e rg r ad u a t e g r a d ua t e Very r e ce p t i ve 23% 42% 23% 33% S o m e wh a t r e c ep t iv e 53% 47% 53% 45% N o t r e c ep t i v e 24% 11% 24% 22%

findings | library technology receptivity Digital Status Academic Status n a t i ve i m m i gr a nt u n d e rg r ad u a t e g r a d ua t e * Very r e ce p t i ve 23% 42% 23% 33% S o m e wh a t r e c ep t iv e 53% 47% 53% 45% * N o t r e c ep t i v e 24% 11% 24% 22% * * *

findings | priceless verbatim comments “Two words - air conditioning.” “The library kind of smells.” “The ‘stack ﬂoors’ are creepy.” “More stables for people to study at.” “Constan t talks to stu de nts as how to acc ess libra ry resourc es.” “Prom ote librar y ser vic es more !!”

implementation | skype Skype a librarian & video kiosk low use/i nterest st afﬁng is sues … creepy? under ev al uat io n

implementation | mobile access mobile library website low current interest hi gh growt h area tech innova t ing push servi ce?

implementation | texting OPAC texting services hi gher int eres t ea sier to imp l ement push to 1st years launchi ng soo n

implementation | second life Second Life low st udent use AD A potent ia l ca mp us interest surv ey hi ndsi ght

implementation | browser addons Firefox library toolbars pra cti ca l hi ghest int eres t new itera ti ons st udent s unaw are

implementation | social networking Facebook library page hi gh int erest div id ed opi nion “conveni ence ” ea sy to mai nta i n

implementation | non-tech related facility-based changes lat e access po li cy com put ers & print ing quiet spa ce & ho urs bull eti n bo ard s, et c.

implementation | non-tech related marketing/advertising low awareness sha re survey result s out rea ch st rat egies si gna ge

conclusion qu estion gene rational in vestigate loc al assu m ption s patron cultur es takeaways use data to prom ote em erging inf or m dec ision s ser vic es

Q/A * cha r booth | cboo th@libr ar y .ber k eley e-lea rning lib r ar ia n university of califor nia , ber k eley * chris gud er | gud er@ ohio.edu refe rence & instr uction lib rar ian ohio univer sity

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If You Build It, Will They Care?

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