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If You Buil d It, Will They Care?
 ACRL 2009




                                                              Char Booth:...
the point.




    * und ersta nding local patr on cultur es is essentia l
      to cr ea ting used and useful (technolog ...
the context.


                              Oh ioLINK participan t

  20, 00 0+ stude nts                                ...
the problem.

                         wikis

                                 Meebo reference

                          ...
the problem.

                                                                  = normal
                         wikis
  ...
the problem.



                       Meebo reference
        Second… Life

                                             ...
the problem.



                       Meebo reference
        Second… Life

                                             ...
the solution.

 * investigate the actual technolog y and libr ar y
  use pa tterns of Ohio University stud ents.
the solution.

 * investigate the actual technolog y and libr ar y
  use pa tterns of Ohio University stud ents.


   envi...
the solution.

 * investigate the actual technolog y and libr ar y
  use pa tterns of Ohio University stud ents.


   envi...
the solution.

 * investigate the actual technolog y and libr ar y
  use pa tterns of Ohio University stud ents.


   envi...
demographics | age & gender, & standing
   *age




   *gender                *standing
findings | time online per week




                                     u n d e r g ra d u a te   g r a d u a te
        ...
findings | time online per week




                                       u n d e r g ra d u a te   g r a d u a te
      ...
findings | student technology ownership
findings | use of emerging technologies by age

                                      age of respondent
                  ...
findings | use of emerging technologies by age

                                       age of respondent
                 ...
findings | use of emerging technologies by age

                                       age of respondent
                 ...
findings | use of emerging technologies by age

                                       age of respondent
                 ...
findings | in-person and virtual library use


                         library web visits
  library computer use         ...
findings | awareness of library services
findings | library technology receptivity
findings | library technology receptivity

                                    Digital      Status               Academic ...
findings | library technology receptivity

                                      Digital      Status               Academi...
findings | priceless verbatim comments

                                   “Two words - air conditioning.”


   “The libra...
implementation | skype



    Skype a librarian & video kiosk


         low use/i nterest



          st affing is sues

...
implementation | mobile access



     mobile library website


       low current interest



         hi gh growt h area...
implementation | texting



     OPAC texting services


           hi gher int eres t



        ea sier to imp l ement

...
implementation | second life



         Second Life


        low st udent use



         AD A potent ia l



        ca...
implementation | browser addons



     Firefox library toolbars


              pra cti ca l



          hi ghest int er...
implementation | social networking



     Facebook library page


           hi gh int erest



          div id ed opi n...
implementation | non-tech related



     facility-based changes


         lat e access po li cy



       com put ers & ...
implementation | non-tech related



     marketing/advertising


          low awareness



       sha re survey result s...
conclusion


 qu estion gene rational               in vestigate loc al
      assu m ption s                    patron cul...
Q/A



  * cha r booth | cboo th@libr ar y .ber k eley
      e-lea rning lib r ar ia n
      university of califor nia , b...
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If You Build It, Will They Care?

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Contributed paper presentation at the ACRL 2009 Conference by Char Booth and Chris Guder.

Published in: Education, Technology

Transcript of "If You Build It, Will They Care?"

  1. 1. If You Buil d It, Will They Care? ACRL 2009 Char Booth: UC Berkeley Trac king Stu den t Rec eptivity to Libra ry Tech nologie s Chris Guder: Ohio University
  2. 2. the point. * und ersta nding local patr on cultur es is essentia l to cr ea ting used and useful (technolog y) ser vices. at OU, an envir onmenta l scan ning user resea rch project help ed us get ther e.*
  3. 3. the context. Oh ioLINK participan t 20, 00 0+ stude nts be ta-toleran t cultu re ohio university libraries heavy librar y use large cen tr al fac ility 24/ 7 in fo com mons
  4. 4. the problem. wikis Meebo reference browser toolbars Skype reference eme rgin g ser v ices video kiosks social site profiles podcasts blogs
  5. 5. the problem. = normal wikis = benign Meebo reference = risqué = scary browser toolbars skype reference st af f perc ept ions video kiosks social site profiles text reference podcasts Second Life blogs video blogs
  6. 6. the problem. Meebo reference Second… Life video kiosks? blogs text reference skype reference browser toolbars social site profiles video blogs “wikis” …podcasts
  7. 7. the problem. Meebo reference Second… Life video kiosks? blogs text reference skype reference browser toolbars technolust social site profiles video blogs “wikis” …podcasts
  8. 8. the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents.
  9. 9. the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents. envir on mental scanning pr oje ct evaluate needs prioritize goals challenge assumptions understand users
  10. 10. the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents. envir on mental scanning pr oje ct use adoption use perceptions technology library skills ownership skills receptivity
  11. 11. the solution. * investigate the actual technolog y and libr ar y use pa tterns of Ohio University stud ents. envir on mental scanning pr oje ct Survey 1 Survey 2 time f ra m e Wi nt e r Q ua r t e r 2 0 0 7- 8 Sp ri n g Q u ar t er 2 0 0 8 55 o n l in e q ues t i on s , mo s tl y 22 o n l in e q ues t i on s , m ul t i pl e desi g n clos ed - f or m ( Li ke r t s c al e , m ul t . choi c e a nd o p en r es po ns e choi c e ) scop e te ch n o l og y a nd l i br a r y u s e lib r ar y us e a nd p er c e pt i on s 3,648 r es po n d ent s (1 8% o f 1,651 r es po n d ent s (8 % o f samp l e st ude nt bo d y ) st ude n t bo d y ) ince n ti v e 3 $100 p ri zes a w ar d ed 1 $100 p ri ze aw ar de d prom o ti o n all- s tu d en t e ma i l , l i b r ar y b l o g all- s tu d en t e ma i l , l i b r ar y b l o g anal y si s de s c ri pt i ve s , c ro ss ta b s cod ed v er ab a ti m r es po ns e s
  12. 12. demographics | age & gender, & standing *age *gender *standing
  13. 13. findings | time online per week u n d e r g ra d u a te g r a d u a te les s t h an 5 hou r s 4% 4% 6- 1 0 22% 18% 11- 2 0 33% 26% 21- 3 0 23% 21% 31- 4 0 10% 15% mor e t h an 4 0 7% 14%
  14. 14. findings | time online per week u n d e r g ra d u a te g r a d u a te les s t h an 5 hou r s 4% 4% 6- 1 0 22% 18% 11- 2 0 33% 26% 21- 3 0 23% 21% 31- 4 0 10% 15% * mor e t h an 4 0 7% 14%
  15. 15. findings | student technology ownership
  16. 16. findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% f l i c kr 3% 4% 5% 1 4% 8% y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% t w i t te r .3% .2% .7% 0% .5% d e l i ci o us .6% .8% 2% 2% 3%
  17. 17. findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% * s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% * p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% * wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% * f l i c kr 3% 4% 5% 1 4% 8% y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% t w i t te r .3% .2% .7% 0% .5% * d e l i ci o us .6% .8% 2% 2% 3%
  18. 18. findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% * w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% * t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% * m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% f l i c kr 3% 4% 5% 1 4% 8% * y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% t w i t te r .3% .2% .7% 0% .5% d e l i ci o us .6% .8% 2% 2% 3%
  19. 19. findings | use of emerging technologies by age age of respondent 1 7- 1 9 2 0- 2 2 2 3- 2 6 2 7- 3 0 31+ w e b c a l li n g 1 6% 1 8% 3 1% 4 0% 3 3% s e c o nd l i f e 5% 8% 1 2% 1 0% 1 0% blogs 1 5% 1 6% 2 3% 2 7% 2 0% w e b - b a s ed i m 7 1% 6 6% 5 9% 5 4% 4 3% p o d c as t s 2 9% 2 9% 3 5% 3 7% 4 1% t e x t in g 8 9% 8 5% 6 7% 5 8% 5 1% wikis 6 5% 7 1% 7 4% 7 3% 7 8% f a c e bo o k 9 4% 9 2% 7 6% 5 6% 3 5% m y s p ac e 4 0% 3 6% 3 6% 3 4% 1 9% f l i c kr 3% 4% 5% 1 4% 8% y o u t ub e 6 7% 6 3% 4 8% 3 4% 2 5% * t w i t te r .3% .2% .7% 0% .5% d e l i ci o us .6% .8% 2% 2% 3%
  20. 20. findings | in-person and virtual library use library web visits library computer use library visits
  21. 21. findings | awareness of library services
  22. 22. findings | library technology receptivity
  23. 23. findings | library technology receptivity Digital Status Academic Status n a t i ve i m m i gr a nt u n d e rg r ad u a t e g r a d ua t e Very r e ce p t i ve 23% 42% 23% 33% S o m e wh a t r e c ep t iv e 53% 47% 53% 45% N o t r e c ep t i v e 24% 11% 24% 22%
  24. 24. findings | library technology receptivity Digital Status Academic Status n a t i ve i m m i gr a nt u n d e rg r ad u a t e g r a d ua t e * Very r e ce p t i ve 23% 42% 23% 33% S o m e wh a t r e c ep t iv e 53% 47% 53% 45% * N o t r e c ep t i v e 24% 11% 24% 22% * * *
  25. 25. findings | priceless verbatim comments “Two words - air conditioning.” “The library kind of smells.” “The ‘stack floors’ are creepy.” “More stables for people to study at.” “Constan t talks to stu de nts as how to acc ess libra ry resourc es.” “Prom ote librar y ser vic es more !!”
  26. 26. implementation | skype Skype a librarian & video kiosk low use/i nterest st affing is sues … creepy? under ev al uat io n
  27. 27. implementation | mobile access mobile library website low current interest hi gh growt h area tech innova t ing push servi ce?
  28. 28. implementation | texting OPAC texting services hi gher int eres t ea sier to imp l ement push to 1st years launchi ng soo n
  29. 29. implementation | second life Second Life low st udent use AD A potent ia l ca mp us interest surv ey hi ndsi ght
  30. 30. implementation | browser addons Firefox library toolbars pra cti ca l hi ghest int eres t new itera ti ons st udent s unaw are
  31. 31. implementation | social networking Facebook library page hi gh int erest div id ed opi nion “conveni ence ” ea sy to mai nta i n
  32. 32. implementation | non-tech related facility-based changes lat e access po li cy com put ers & print ing quiet spa ce & ho urs bull eti n bo ard s, et c.
  33. 33. implementation | non-tech related marketing/advertising low awareness sha re survey result s out rea ch st rat egies si gna ge
  34. 34. conclusion qu estion gene rational in vestigate loc al assu m ption s patron cultur es takeaways use data to prom ote em erging inf or m dec ision s ser vic es
  35. 35. Q/A * cha r booth | cboo th@libr ar y .ber k eley e-lea rning lib r ar ia n university of califor nia , ber k eley * chris gud er | gud er@ ohio.edu refe rence & instr uction lib rar ian ohio univer sity
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