DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

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Presentation given at TxLA 2014 with Caroline Booth, Director of Communications and Marketing at the University of North Texas Libraries.

Presentation given at TxLA 2014 with Caroline Booth, Director of Communications and Marketing at the University of North Texas Libraries.

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  • 1. L S E D I F Y D I Y v s
  • 2. for a resource-strapped world marketing strategies
  • 3. C H A R B O O T H C A R O L I N E B O O T H
  • 4. s l i d e s h a re . n e t / c h a r b o o t h # D I Y t x l a @ c h a r b o o t h
  • 5. v s L S E D I F Y D I Y
  • 6. L S E D I F Y D I Yo t o u r s e l f
  • 7. D I Yo t o u r s e l f t e e n o e m o e s l o t r o u o L S E D I F Y
  • 8. v s L S E D I F Y D I Y
  • 9. D I Y
  • 10. L S E D I F Y
  • 11. D I Y
  • 12. L S E D I F Y
  • 13. D I Y L S E D I F Y
  • 14. D I Y L S E D I F Y
  • 15. t h e c l a r e m o n t c o l l e g e s l i b r a r y
  • 16. t h e c l a r e m o n t c o l l e g e s l i b r a r y
  • 17. t h e c l a r e m o n t c o l l e g e s l i b r a r y
  • 18. t h e u n i v e r s i t y o f n o r t h t e x a s l i b r a r i e s
  • 19. t h e u n i v e r s i t y o f n o r t h t e x a s l i b r a r i e s
  • 20. D I Yc l a r e m o n t
  • 21. c l a r e m o n t D I Y A D A P T A B L E
  • 22. c l a r e m o n t D I Y A D A P T A B L E I N F O R M A L
  • 23. c l a r e m o n t D I Y A D A P T A B L E I N F O R M A L S C R A P P Y
  • 24. c l a r e m o n t D I Y A D A P T A B L E R E U S A B L E I N F O R M A L S C R A P P Y
  • 25. c l a r e m o n t D I Y U N S C A L A B L E U N O W N E D H A P H A Z A R D S I L O E D
  • 26. u n tL S E D I F Y
  • 27. u n tL S E D I F Y V I S I O N A R Y
  • 28. u n tL S E D I F Y V I S I O N A R Y STRUCTURED
  • 29. u n tL S E D I F Y V I S I O N A R Y STRUCTURED E X P E R T
  • 30. u n tL S E D I F Y V I S I O N A R Y R E L A T I O N A L STRUCTURED E X P E R T
  • 31. u n tL S E D I F Y D I S T A N T I M P E R S O N A L I N F L E X I B L E C O N T R O L L I N G
  • 32. c l a r e m o n t u n tL S E D I F Y D I Y
  • 33. c l a r e m o n t u n tL S E D I F Y D I Y
  • 34. c l a r e m o n t D I Y A D A P T A B L E R E U S A B L E I N F O R M A L S C R A P P Y u n tL S E D I F Y
  • 35. c l a r e m o n t D I Y u n tL S E D I F Y A D A P T A B L E
  • 36. c l a r e m o n t D I Y u n tL S E D I F Y A D A P T A B L E
  • 37. c l a r e m o n t D I Y u n tL S E D I F Y A D A P T A B L E
  • 38. c l a r e m o n t D I Y u n tL S E D I F Y A D A P T A B L E
  • 39. c l a r e m o n t D I Y A D A P T A B L E u n tL S E D I F Y
  • 40. c l a r e m o n t D I Y A D A P T A B L E u n tL S E D I F Y
  • 41. c l a r e m o n t D I Y A D A P T A B L E u n tL S E D I F Y
  • 42. c l a r e m o n t D I Y I N F O R M A L u n tL S E D I F Y
  • 43. c l a r e m o n t D I Y I N F O R M A L u n tL S E D I F Y
  • 44. c l a r e m o n t D I Y I N F O R M A L u n tL S E D I F Y
  • 45. c l a r e m o n t D I Y I N F O R M A L u n tL S E D I F Y
  • 46. c l a r e m o n t D I Y S C R A P P Y u n tL S E D I F Y
  • 47. c l a r e m o n t D I Y S C R A P P Y u n tL S E D I F Y
  • 48. c l a r e m o n t D I Y S C R A P P Y u n tL S E D I F Y
  • 49. c l a r e m o n t D I Y S C R A P P Y u n tL S E D I F Y
  • 50. R E U S A B L E c l a r e m o n t D I Y u n tL S E D I F Y
  • 51. c l a r e m o n t D I Y R E U S A B L E u n tL S E D I F Y
  • 52. R E U S A B L E c l a r e m o n t D I Y u n tL S E D I F Y
  • 53. c l a r e m o n t D I Y R E U S A B L E u n tL S E D I F Y
  • 54. c l a r e m o n t D I Y R E U S A B L E u n tL S E D I F Y
  • 55. c l a r e m o n t S L I G H T L Y I D I O T I C D I Y u n tL S E D I F Y
  • 56. c l a r e m o n t D I Y A D A P T A B L E R E U S A B L E I N F O R M A L S C R A P P Y u n tL S E D I F Y
  • 57. c l a r e m o n t D I Y U N S C A L A B L E U N O W N E D H A P H A Z A R D S I L O E D u n tL S E D I F Y
  • 58. u n tL S E D I F Y V I S I O N A R Y R E L A T I O N A L STRUCTURED E X P E R T c l a r e m o n t D I Y
  • 59. I N - H O U S E C R E AT I V E D E PA R T M E N T u n t c l a r e m o n t L S E D I F Y D I Y
  • 60. u n tL S E D I F Y V I S I O N A R Y c l a r e m o n t D I Y
  • 61. u n tL S E D I F Y V I S I O N A R Y c l a r e m o n t D I Y
  • 62. u n tL S E D I F Y V I S I O N A R Y c l a r e m o n t D I Y
  • 63. u n tL S E D I F Y V I S I O N A R Y c l a r e m o n t D I Y
  • 64. u n tL S E D I F Y V I S I O N A R Y c l a r e m o n t D I Y
  • 65. V I S I O N A R Y u n tL S E D I F Y c l a r e m o n t D I Y
  • 66. u n tL S E D I F Y S T R U C T U R E D c l a r e m o n t D I Y
  • 67. u n tL S E D I F Y S T R U C T U R E D c l a r e m o n t D I Y
  • 68. S T R U C T U R E D u n tL S E D I F Y c l a r e m o n t D I Y
  • 69. u n tL S E D I F Y E X P E R T c l a r e m o n t D I Y
  • 70. u n tL S E D I F Y E X P E R T c l a r e m o n t D I Y
  • 71. u n t E X P E R T L S E D I F Y c l a r e m o n t D I Y
  • 72. u n tL S E D I F Y c l a r e m o n t D I Y What will s/he make me do/tell me I can’t do?!? Is s/he going to change everything?! Who is this communications and marketing person?
  • 73. u n tL S E D I F Y c l a r e m o n t D I Y Probably a few things. What will s/he make me do/tell me I can’t do?!? Is s/he going to change everything?! Who is this communications and marketing person? No, not everything. I am your new friend.
  • 74. u n t RELATIONAL L S E D I F Y c l a r e m o n t D I Y
  • 75. u n t RELATIONAL L S E D I F Y c l a r e m o n t D I Y
  • 76. u n tL S E D I F Y V I S I O N A R Y R E L A T I O N A L STRUCTURED E X P E R T c l a r e m o n t D I Y
  • 77. u n tL S E D I F Y c l a r e m o n t D I Y D I S T A N T I M P E R S O N A L I N F L E X I B L E C O N T R O L L I N G
  • 78. D I Y v s L S E D I F Y
  • 79. L S E D I F Y D I Y
  • 80. L S E D I F Y D I Y
  • 81. L S E D I F Y D I Y
  • 82. L S E D I F Y D I Y
  • 83. L S E D I F Y D I Y
  • 84. L S E D I F Y D I Y
  • 85. F L E X I B L E R E U S A B L E I N F O R M A L S C R A P P Y V I S I O N A R Y RELATIONAL STRUCTURED E X P E R T L S E D I F Y D I Y
  • 86. C A R O L I N E B O O T H d irector of com m u n ication s a n d m a r k e t i n g THE UNIVERSITY OF NORTH T E X A S L I B R A R I E S c a r o l i n e . b o o t h @ u n t . e d u C H A R B O O T H head of instruction services THE CLAREMONT COLLEGES L I B R A R Y c h a r b o o t h @ g m a i l . c o m s l i d e s h a r e . n e t / c h a r b o o t h i n f o m a t i o n a l . c o m