In 1964 Marshall McLuhan said "The medium is the message." McLuhan was interested in the subconscious messages conveyed by the new methods of communication of the day. In our classrooms, McLuhan might ask what messages are our students receiving from the ways and means we use to teach them? Are you conscious of the incidental learning going on in your classroom? How can you convey these subconscious messages deliberately to amplify your student's learning? Today's student brings with them a wealth of technological knowledge that they have learned on their own. As Educators what message do we want to deliver in our classes? What media are we using to deliver that message to an increasingly more demanding audience. Students need to work harder and as educators we cannot force them to do so. By offering learning that intrinsically motivates students we will prepare them to be learners in an ever changing environment.