15. B2C - Business to Customer
• On app store for each operating system (App Store, Google Play, Windows
Store etc.)
• Build to order by requirements
• Pricing
• Free or Free with banner
• Freemium - in-app purchased
• Paid - less is more
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16. B2C - Business to Customer
• Paid - less is more
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18. B2B - Business to Business
• Sell in the big lot to specific
company and organization
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19. $$$$
• Register Fee for developers
• Apple - $99 per year / Google - $25
• Fee - Apple and Google are the same
• Apple/Google 30% - Developer 70%
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21. Type of app to develop
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22. Apps in Stores
700,000+ 700,000+ 120,000+
source: bloomberg business week 29 Oct 2012
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23. Apple App Store
source: 148apps.biz - 14 Nov 2012
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24. Google Play
source: appbrain.com 14 november 2012
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25. What we need to do for app
• Social Network?
• Games?
• Entertainment?
• Niche market?
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26. Things you need to know in your app?
• Idea
• Target group
• Competitor
• Market Chance
• **User Experience
• Design
• Easy to Use
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