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Transcript

  • 1. L’EVENEMENT DANCEFLOOR DE L’ANNEE
  • 2.  
  • 3. Ou comment évènementialiser et mobiliser les auditeurs
    • FUN RADIO repositionnée, quelle nouvelle étape pour mobiliser les auditeurs ?
    • Le Live comme amplificateur d’une stratégie relationnelle auprès des auditeurs et comme lieu d’échange concret et communautaire.
    • Plan Communication 360°.
    • Off Line : TV, Affichage, Presse, Street Marketing
    •  On Line : application iPhone, radio Starfloor Station, groupe Facebook…

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