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How to Search Google – 2011              Where everybody gets the best out of                       Each Web Search       ...
Getting the best out of your web searches will                  •   Enable you to buy the correct products                ...
This is the general layout of a Google search pagehttp://www.onlinemarketing.net.nz   Multiple Results on Google - 1st Page
From here Ill step you through some searches from what most of us do,    through to a very targeted search for “what I wan...
Now were becoming more targeted.               This search is again for marine transmissions, but this time it            ...
Now even more targeted....       The same search term but included within inverted commas ie “marine transmissions”.      ...
Google has put about 50 million businesses on to Google maps    Again the same search but I have added a location Auckland...
As Google has changed so have the search pages                To show you some of the Google changes the search term has c...
Again it gets even better                 But often Auckland is still too generic and does cover a very large area.       ...
This is exactly the same search as previous page but                      but Ive now chosen places from the L/H column   ...
Heres a few more useful searches belowSearch exactly as is (+)                                                           S...
Fill in the blanks (*)                                                               Time                                 ...
Bought to you byThe Google Navigation Panel Online Marketing Ltd – Giving YouOther ways of getting the best out of aGoogle...
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How to Search Google 2011

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How to search Google has become very important: This - How to Search Google - ebook has 16 ways to improve your searches and I'm not talking - Youtube, images or blogs. There are ways to use Google for other than a search, you may be suprised and impressed.

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Transcript of "How to Search Google 2011"

  1. 1. How to Search Google – 2011 Where everybody gets the best out of Each Web Search Ive done all these searches from New Zealand – but steps are VALID all around the worldThis eBook is bought to you byOnline Marketing Ltd – Giving YouaMultiple Results on Google - 1st Pagehttp://www.onlinemarketing.net.nz World Wide copyrite 2011 Online Marketing NZ
  2. 2. Getting the best out of your web searches will • Enable you to buy the correct products • Make the best decisions for you • Make your travels safer • Complete you studies on time • Learn about your history • Check where you are travelling to • Save you time • Save you money And much more.......... Lets get started Every search that I show, you can do the same search and see similar results...There will be possibly some variation depending on where you are searching from.
  3. 3. This is the general layout of a Google search pagehttp://www.onlinemarketing.net.nz Multiple Results on Google - 1st Page
  4. 4. From here Ill step you through some searches from what most of us do, through to a very targeted search for “what I want, near where I live” Here you can see Ive searched for Marine Transmissions Google knows Im in Auckland but Im searching the web for everything (see the marked boxes above).The search results here show ads from USA, AUST and NZ along with websites from USA and New Zealand, is that what you really want?http://www.onlinemarketing.net.nz Multiple Results on Google - 1st Page
  5. 5. Now were becoming more targeted. This search is again for marine transmissions, but this time it is everything in New Zealand as labelled The Results show ads from companies that want to advertise in New Zealand, and natural results from well optimised websites from New Zealand businesses Is this getting closer to a search a YOU may want?http://www.onlinemarketing.net.nz Multiple Results on Google - 1st Page
  6. 6. Now even more targeted.... The same search term but included within inverted commas ie “marine transmissions”. Again Ive used everything in New Zealand as labelled. This time Google is only searching for websites that have the exact phrase marine transmissions on the web page. This can be more important on some searches and not so much on others. Do both when you are searching. The main difference here is how Google has filtered out some of the ads. Because companies have not set up or been willing to pay for the exact term searched for. The next page is where it gets even betterhttp://www.onlinemarketing.net.nz Multiple Results on Google - 1st Page
  7. 7. Google has put about 50 million businesses on to Google maps Again the same search but I have added a location Auckland, left it on everything and the web so Google is looking for everything it can find on - marine transmissions Auckland. This time we have a map showing where the company is. Great for looking for a product close to where you are. Google has also found the company website, a directory and in this case a couple of videos that relate to marine transmissions Auckland.You can click on place page next to the map and go to a web page about that specific company, which is not the company website. Would this make it easier for you to find a service or business?http://www.onlinemarketing.net.nz Multiple Results on Google - 1st Page
  8. 8. As Google has changed so have the search pages To show you some of the Google changes the search term has changed to picture framing auckland, again everything and the web.The results here show a localised map on the right, above the ads showing businesses involved in picture framing in Auckland. In the natural searches we now see red balloons that relate to positions on the map. Clicking on the top link of every search will take you to the company website... clicking on place page will take you to the Google Business Listing. Does this make finding picture framing close to you even better? http://www.onlinemarketing.net.nz Multiple Results on Google - 1st Page
  9. 9. Again it gets even better But often Auckland is still too generic and does cover a very large area. We localised the search even more in this case Ponsonby all the other settings are the same. The results are now concentrated on companies that do picture framing in or around Ponsonby and has a selection of both std web pages, 2 directories and Google Business listings (Google labels them Places listings) If you live in Ponsonby looking for picture framing youd be pretty happy But it gets better.http://www.onlinemarketing.net.nz Multiple Results on Google - 1st Page
  10. 10. This is exactly the same search as previous page but but Ive now chosen places from the L/H column This search has removed all std websites and only given us the businesses that do picture framing in Ponsonby and have a Google Business Listing. You can either check the company website or the actual places page. Doing this search will save you both time and fuel costs and show you how to get there.http://www.onlinemarketing.net.nz Multiple Results on Google - 1st Page
  11. 11. Heres a few more useful searches belowSearch exactly as is (+) Sunrise & SunsetBy attaching a + immediately before a word (remember, dont add a space after To see the precise times of sunrises and sunsets for many worldwide cities, typethe +), you are telling Google to match that word precisely as you typed it. "sunrise" or "sunset" followed by the city name.Putting double quotes around a single word will do the same thing.Terms you want to exclude (-)You can exclude as many words as you want by using the - sign in front of all ofthem, for example[ jaguar -cars -football -os ]. The - sign can beused to exclude more than just words Unit Conversion You can use Google to convert between many different units of measurement, height, weight, and volume among many others. Just enter your desired conversion into the search box and we’ll do the rest.Currency ConversionTo use our built-in currency converter, simply enter the conversion you’d likedone into the Google search box and we’ll provide your answer directly onthe results page. Calculator To use Googles built-in calculator function, simply enter the calculation youd like done into the search box. http://www.onlinemarketing.net.nz abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ.:,;-_!"#+~*@§$%&/´`^°|µ()=?[]123467890
  12. 12. Fill in the blanks (*) Time To see the time in many cities around the world, type in "time" and the name ofI feel this is self explanatory place an * so Google goes looking for the section the city.that could exist.Note the * works only on whole words, not parts of words.Related SearchTo search for web pages that have similar content to a given site, type "related:" Dictionary Definitionsfollowed by the website address into the Google search box. To see a definition for a word or phrase, simply type the word "define" then a space, then the word(s) you want defined. To see a list of different definitions from various online sources, you can type "define:" followed by a word or phrase. Note that the results will define the entire phrase.WeatherTo see the weather for many worldwide cities, type "weather" followed by the city Google Squaredand state, U.S. zip code, or city and country. Fetch and organize facts from across the web. Google Squared automatically constructs a table of facts about any category you specify. http://www.google.com/squaredhttp://www.onlinemarketing.net.nz
  13. 13. Bought to you byThe Google Navigation Panel Online Marketing Ltd – Giving YouOther ways of getting the best out of aGoogle search are encased in the left Multiple Results on Google - 1st Pagenavigation panel. http://www.onlinemarketing.net.nzEach heading narrows your search to thatspecific type of result, where as everythingbrings you a bit from each of these, if Less than 30% of website owners are optimisingGoogle thinks it is important to your their companies web presence to takesearch. advantage of theGoogle knows which town you live in, and Different Google searchestherefore generally supplies searches in that are available today and theirrelation to that location. If you need to prospective clients are using today.change the location this is where you do it. If you own or run a Website and want to beWhen you open Google it is pre set to seen on Googles first page in multiple placessearch the entire web if you just wantresults from NZ change to pages from NZ. for the important searchesSometimes this is not the best as some of for your business.the info and videos online are stored Please contactoffshore, so I use this as a final check tomake sure I get all the NZ info I can. charleswest@onlinemarketing.net.nzIf you are using the Places search choosethe web search option as you will then get 4 Multiple Results on Google 1st Pageall information regards your search for thelocal product or company even if it is storedoverseas. copyrite 2011 Online Marketing NZDo have a look through the others, I find allsorts of interest in the books, news andBlog sections.
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