Sep21Presentation_Social-Network-in-Europe_ Jeremy-Chapuis


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  • Introduction to Social Media in general and the importance for businesses and brands to proactively engage with their customers.
  • Wer-kennt-wen : is one of the most popular social networking website in Germany. It is by an invitation-only social networking website and provides blog, chat, and guestbook facilities. StudiVZ : StudiVZ is the biggest social networking site in Germany. (Still?) It is also popular in German-speaking countries like Switzerland and Austria. This site works as a student directory in particular for college and university students in Europe allowing students to maintain a personal page that contains their personal information like name, age, study subjects, interests, courses and group memberships (within StudiVZ). Xing, (formally known as openBC/Open Business Club) is a professional networking tool popular in Germany, Spain, Portugal, Italy and France. Xing is similar to LinkedIn.
  • : Hyves, pronounced hives (from beehives) is the largest social network in Netherlands, with many Dutch visitors and members. Hyves provides usual amenities of a social networking site, including profiles, blogs, photos, and so on. Netlog : Netlog is a Belgian social networking website specifically targeted at the European youth demographic. Netlog is pageview market leader in Belgium, Italy, Austria, Switzerland, Romania and Turkey. In the Netherlands, Germany, France and Portugal, Netlog covers the second place. Netlog is very similar to FB. Users can create a profile, add friends, share music, post videos and wall updates and send messages.
  • As most of the company’s users are below 18 years old, the company has a very strict privacy policies. It is for this reason for instance that Tuenti profiles don’t appear in any search engine results.
  • First launched in Spain in 2006, it is now one of the leading dating sites in France, Italy, Spain and Latin America Online dating site: There are obviously no Business profiles. However for certain industry and businesses such as hotels, bars or restaurants, Badoo represents an important place to advertise their services.
  • nasza-klasapl is one of the largest and most used social networking sites in Poland. As its name suggest, it primarily focuses on bringing together students and alumni. old friends reunion popular in  Russia  and other former Soviet Republics
  • Its main targets are students and alumni. It allows its users to register from particular schools and graduation years, and so find old friends and classmates.
  • Since 2009, the Social Media landscaped hass evolved significantly. This map, created by Vincenzo Cosenza shows the dominant social networks by country, based on traffic data gathered from Alexa and Google Trends for Websites. As you will see on the second map from 2011, the number of the main, dominant social netwiorks has dropped from 17 to 9 between June 2009 and June 2011.
  • Facebook is now the ‘leader’ in 119 out of 134 countries.
  • Sep21Presentation_Social-Network-in-Europe_ Jeremy-Chapuis

    1. 1. Internal Event presentation October 2010 Populis: A Disruptive New Media Company Social Media Event - Sep ‘11 Jeremy Chapuis SEM Executive French Market
    2. 2. <ul><ul><li>>600 million people use social networks at least daily </li></ul></ul>* Source: Survey InSites Consulting Q2 2011
    3. 3. >50% of social network users are connected to brands
    4. 4. Offline brand experiences are the main online conversation starters * Source: Survey InSites Consulting Q2 2011
    5. 5. 36% posted content about a brand on social networks * Source: Survey InSites Consulting Q2 2011
    6. 6. Positive experiences are bigger conversation starters than negative experiences. People like positive stuff And most importantly.... * Source: Survey InSites Consulting Q2 2011
    7. 7. FACEBOOK
    8. 8. <ul><li>742 Million users worldwide </li></ul><ul><li>700,000 new users per day </li></ul><ul><li>50% of users log in everyday </li></ul>* Source:
    9. 9. Awareness of Facebook is close to 100% More than 1 billion people (>70% of internet population) use social networks * Source: Survey InSites Consulting Q2 2011
    10. 10. TWITTER
    11. 11. <ul><li>200 Million users worldwide </li></ul><ul><li>110 Million tweets per day </li></ul><ul><li>22.5% of twitter users are sending 90% of the daily tweets </li></ul>
    12. 12. 80% of the global internet population is aware of Twitter
    13. 13. LINKEDIN
    14. 14. <ul><li>100 million profiles </li></ul><ul><li>170 sectors </li></ul><ul><li>200 countries </li></ul>
    15. 15. Credits: Amodiovalerio Verde
    16. 16. People use Facebook more than any other social network . In Europe, people join on average 1,9 social networks * Source: Survey InSites Consulting Q2 2011
    17. 17. Apart from Facebook, Twitter & LinkedIn what are the alternatives?
    18. 18. Social Network Preferences in June 2011 * Source: Tech Crunch Countries 1 st 2 nd 3 rd UK / Italy Facebook Twitter LinkedIn France Facebook Skyrock Windows Live Germany Facebook Twitter Xing Italy Facebook Badoo Twitter Spain Facebook Tuenti Badoo Russia V Kontakte Odnoklassniki LiveJournal
    19. 19. Social Media in France <ul><li>Facebook </li></ul><ul><li>Skyrock </li></ul><ul><li>Windows Live </li></ul><ul><li>Messenger (MSN) </li></ul>
    20. 20. <ul><li>French Radio (leader on the Rap) </li></ul><ul><li>Free Blog Editor </li></ul><ul><li>Network of 33M blogs </li></ul><ul><li>25M profiles </li></ul><ul><li>4 billions comments </li></ul><ul><li>Target : Teenagers, young adultes </li></ul>
    21. 21. <ul><li>Msn Messenger </li></ul><ul><li>Facebook look-alike </li></ul><ul><li>66M people users </li></ul><ul><li>Target : Young people & professionals </li></ul>
    22. 22. <ul><li>Studi VZ </li></ul><ul><li>Schüler VZ </li></ul><ul><li>Wer-kennt-Wen </li></ul>Social Media in Germany
    23. 23. <ul><li>A total of 16.5M users (August 2011) </li></ul><ul><li>Among the top visited German sites </li></ul><ul><li>Germany, Austria and Switzerland </li></ul><ul><li>Targets : </li></ul><ul><li>Schüler VZ = School children from the age of 10 </li></ul><ul><li>Studi VZ = Students </li></ul>
    24. 24. <ul><li>Facebook look-alike connecting users with </li></ul><ul><li>friends and family </li></ul><ul><li>9.3M accounts (July 2011) </li></ul><ul><li>Primarily in Germany, but also popular in </li></ul><ul><li>Austria and Switzerland </li></ul><ul><li>Target : 15-30 </li></ul>
    25. 25. Social Media in Belgium & the Netherlands <ul><li>Netlog – Belgium </li></ul><ul><li>Facebook style </li></ul><ul><li>Over 83M members in Europe </li></ul><ul><li>Target : 13 – 17 </li></ul><ul><li>Hyves – Netherlands </li></ul><ul><li>Mix between Facebook & </li></ul><ul><li>a blog network </li></ul><ul><li>More than 11M accounts </li></ul><ul><li>68% penetration of the Dutch population </li></ul><ul><li>Target : Woman, 30+ </li></ul>
    26. 26. Social Media in Spain <ul><li>Tuenti </li></ul><ul><li>Badoo </li></ul><ul><li>Xing </li></ul>
    27. 27. <ul><li>11M Users </li></ul><ul><li>16M unique visitors Tuenti (April 2011) vs. </li></ul><ul><li>22.5M unique visitors FB - </li></ul><ul><li>Plans to expand beyond Spain in 2012 </li></ul><ul><li>Target : 10-28 </li></ul>
    28. 28. <ul><li>Online dating site </li></ul><ul><li>Over 126M users worldwide and very popular in Spain </li></ul><ul><li>Available in 180 countries and 34 languages </li></ul><ul><li>Target : All people who wants to meet someone </li></ul>
    29. 29. Social Media Platform in Eastern Europe & Russia <ul><li>Nasza-Klasa </li></ul><ul><li>V Kontakte </li></ul><ul><li>Odnoklassniki </li></ul>
    30. 30. <ul><li>My class </li></ul><ul><li>14M users in 2010 </li></ul><ul><li>Eastern European version of </li></ul><ul><li>Facebook </li></ul><ul><li>Target : Students and Alumni </li></ul>
    31. 31. <ul><li>135 Million users </li></ul><ul><li>Popular in Russia, Ukraine,  </li></ul><ul><li>Kazakhstan & Belarus </li></ul><ul><li>Originally only in Russian </li></ul><ul><li>Today over 60 different languages </li></ul><ul><li>Target : All people </li></ul>Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration.
    32. 32. <ul><li>Classmate </li></ul><ul><li>Second social media network in Russia </li></ul><ul><li>Over 100M accounts (June 2011) </li></ul><ul><li>Target : 25-35 </li></ul>
    33. 33. EUROPE Low High Low High Intention to Increase Current network penetration Big social networks will get bigger and small ones will get smaller. Source: Survey Insites Consulting Q2 2011 MySpace Facebook LinkedIn Hyves Hi5 Orkut Ning Xing Netlog Twitter QZone Bebo Vkontakte Tagged Friendster Badoo 0% 5% 10% 15% 20% 25% 30% 35% 40% 0% 10% 20% 30% 40% 50% 60%
    34. 34. Source: Vincenzo Cosenza
    35. 35. Source: Vincenzo Cosenza
    36. 36. It is true that the number of different Social Media networks is decreasing. BUT there are still regional and local differences.
    37. 37. Be part of it!
    38. 38. Thank you & Questions Jeremy Chapuis SEM Executive, French Market, Populis
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