Wordcamp2010 seo

SEO For WordPress Roy Huiskes www.chapter42.com 1 Roy Huiskes - roy@chapter42.com - www.chapter42.com

• [insert blatant crap about myself, preferably a couple of slides.] • [warn people I talk fast and presentation will be available for download] 2 Roy Huiskes - roy@chapter42.com - www.chapter42.com

SEO & WordPress: What have we got? • Good basic theme (twentyten, turn of comment pagination though) • Lot’s of Plug-ins • Search Engine Friendly out of the box • Pages (hierarchical) • Posts (chronological) • Taxonomies ftw! 3 Roy Huiskes - roy@chapter42.com - www.chapter42.com

What’s missing? • Bloggers with knowledge of SEO • Easy Internal Linking (will come in 3.1) • Redirects, at least some custom stuff. • A plan Let’s ﬁx this. 4 Roy Huiskes - roy@chapter42.com - www.chapter42.com

How to run a proper SEO strategy? • Think about keywords (you think) you’re relevant for • Use Pages for ranking instead of Posts • Internal linking • On-page stuff needs to be right (go read a book: the Art of SEO) • Off-page (don’t forget to promote your precious work) • Keep trying and learning 5 Roy Huiskes - roy@chapter42.com - www.chapter42.com

Bad internal linking structure thank you: http://twitter.com/richardbaxter 6 Roy Huiskes - roy@chapter42.com - www.chapter42.com

Good internal linking structure thank you: http://twitter.com/richardbaxter 7 Roy Huiskes - roy@chapter42.com - www.chapter42.com

Pages vs. Posts • Posts are most of the time categorized by your timeline. The older, the deeper in the site it will end up. • If it ranks well, give it a good, solid, place in your structure. Give it a page. (post type switcher plugin ftw) • Keep updating (and linking to) the page every once and while • Redirect the old Post to the Page (redirection) 8 Roy Huiskes - roy@chapter42.com - www.chapter42.com

Which SEO Plugins I recommend, and why? • SEO smart links (or ‘automatic SEO links’) • WordPress SEO • Post type switcher • Redirection • Link to Post • SEO Pager • YARPP 9 Roy Huiskes - roy@chapter42.com - www.chapter42.com

SEO Smart links 10 Roy Huiskes - roy@chapter42.com - www.chapter42.com

SEO Smart links: Settings • Link only to pages automatically • Target only Posts and Pages • Prevent linking in headers • Don’t overdo it. Keep the user in mind. • Cache it (or let your server die slowly...) 11 Roy Huiskes - roy@chapter42.com - www.chapter42.com

WordPress SEO • Replaces: - Meta Robots - Breadcrumbs - Headspace • Compatible with W3Total Cache • Free! (great paid upgrade packages though) 12 Roy Huiskes - roy@chapter42.com - www.chapter42.com

WordPress SEO 13 Roy Huiskes - roy@chapter42.com - www.chapter42.com

Redirection 14 Roy Huiskes - roy@chapter42.com - www.chapter42.com

Link to Post 15 Roy Huiskes - roy@chapter42.com - www.chapter42.com

SEO Pager 16 Roy Huiskes - roy@chapter42.com - www.chapter42.com

The usual suspect plugin list: • http://www.w3-edge.com/wordpress-plugins/w3-total-cache/ • http://wordpress.org/extend/plugins/better-search/ • http://wordpress.org/extend/plugins/redirection/ • http://wordpress.org/extend/plugins/google-analytics-for- wordpress/ • http://wordpress.org/extend/plugins/link-to-post/ • http://wordpress.org/extend/plugins/cms-tree-page-view/ • http://wordpress.org/extend/plugins/wp-db-backup/ • http://wordpress.org/extend/plugins/seo-automatic-links/ • http://www.seoegghead.com/software/wordpress-seo-pager.seo • http://wordpress.org/extend/plugins/wp-paginate/ • http://wordpress.org/extend/plugins/wordpress-seo/ • http://wordpress.org/extend/plugins/post-type-switcher/ • http://wordpress.org/extend/plugins/subpages-widget/ 17 Roy Huiskes - roy@chapter42.com - www.chapter42.com

Remember though: free stuff, isn’t always free. • Check for ‘bad’/‘commercial’ footer links in themes and plugins • It would be smart if you didn’t use code that you can’t read. • Try this in Google every once and a while: “viagra viagra OR cialis OR poker OR casino site:chapter42.com” • nofollow crappy commenters. 18 Roy Huiskes - roy@chapter42.com - www.chapter42.com

Protect yourself Stuff like this hurts your reputation at Google. 19 Roy Huiskes - roy@chapter42.com - www.chapter42.com

By the way: #movember http://bit.ly/mobronl 20 Roy Huiskes - roy@chapter42.com - www.chapter42.com

Thank you for your attention! Please donate for movember! Mo’s rule and cancer doesn’t. @chapter42 21 Roy Huiskes - roy@chapter42.com - www.chapter42.com

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Wordcamp2010 seo

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