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Wordcamp2010 seo

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  • 1. Roy Huiskes - roy@chapter42.com - www.chapter42.com SEO For WordPress 1 Roy Huiskes www.chapter42.com
  • 2. Roy Huiskes - roy@chapter42.com - www.chapter42.com • [insert blatant crap about myself, preferably a couple of slides.] • [warn people I talk fast and presentation will be available for download] 2
  • 3. Roy Huiskes - roy@chapter42.com - www.chapter42.com SEO & WordPress: What have we got? • Good basic theme (twentyten, turn of comment pagination though) • Lot’s of Plug-ins • Search Engine Friendly out of the box • Pages (hierarchical) • Posts (chronological) • Taxonomies ftw! 3
  • 4. Roy Huiskes - roy@chapter42.com - www.chapter42.com What’s missing? • Bloggers with knowledge of SEO • Easy Internal Linking (will come in 3.1) • Redirects, at least some custom stuff. • A plan 4 Let’s fix this.
  • 5. Roy Huiskes - roy@chapter42.com - www.chapter42.com How to run a proper SEO strategy? • Think about keywords (you think) you’re relevant for • Use Pages for ranking instead of Posts • Internal linking • On-page stuff needs to be right (go read a book: the Art of SEO) • Off-page (don’t forget to promote your precious work) • Keep trying and learning 5
  • 6. Roy Huiskes - roy@chapter42.com - www.chapter42.com Bad internal linking structure 6 thank you: http://twitter.com/richardbaxter
  • 7. Roy Huiskes - roy@chapter42.com - www.chapter42.com Good internal linking structure 7 thank you: http://twitter.com/richardbaxter
  • 8. Roy Huiskes - roy@chapter42.com - www.chapter42.com Pages vs. Posts • Posts are most of the time categorized by your timeline.The older, the deeper in the site it will end up. • If it ranks well, give it a good, solid, place in your structure. Give it a page. (post type switcher plugin ftw) • Keep updating (and linking to) the page every once and while • Redirect the old Post to the Page (redirection) 8
  • 9. Roy Huiskes - roy@chapter42.com - www.chapter42.com Which SEO Plugins I recommend, and why? • SEO smart links (or ‘automatic SEO links’) • WordPress SEO • Post type switcher • Redirection • Link to Post • SEO Pager • YARPP 9
  • 10. Roy Huiskes - roy@chapter42.com - www.chapter42.com SEO Smart links 10
  • 11. Roy Huiskes - roy@chapter42.com - www.chapter42.com SEO Smart links: Settings 11 • Link only to pages automatically • Target only Posts and Pages • Prevent linking in headers • Don’t overdo it. Keep the user in mind. • Cache it (or let your server die slowly...)
  • 12. Roy Huiskes - roy@chapter42.com - www.chapter42.com WordPress SEO • Replaces: - Meta Robots - Breadcrumbs - Headspace • Compatible with W3Total Cache • Free! (great paid upgrade packages though) 12
  • 13. Roy Huiskes - roy@chapter42.com - www.chapter42.com WordPress SEO 13
  • 14. Roy Huiskes - roy@chapter42.com - www.chapter42.com Redirection 14
  • 15. Roy Huiskes - roy@chapter42.com - www.chapter42.com Link to Post 15
  • 16. Roy Huiskes - roy@chapter42.com - www.chapter42.com SEO Pager 16
  • 17. Roy Huiskes - roy@chapter42.com - www.chapter42.com The usual suspect plugin list: 17 •http://www.w3-edge.com/wordpress-plugins/w3-total-cache/ •http://wordpress.org/extend/plugins/better-search/ •http://wordpress.org/extend/plugins/redirection/ •http://wordpress.org/extend/plugins/google-analytics-for- wordpress/ •http://wordpress.org/extend/plugins/link-to-post/ •http://wordpress.org/extend/plugins/cms-tree-page-view/ •http://wordpress.org/extend/plugins/wp-db-backup/ •http://wordpress.org/extend/plugins/seo-automatic-links/ •http://www.seoegghead.com/software/wordpress-seo-pager.seo •http://wordpress.org/extend/plugins/wp-paginate/ •http://wordpress.org/extend/plugins/wordpress-seo/ •http://wordpress.org/extend/plugins/post-type-switcher/ •http://wordpress.org/extend/plugins/subpages-widget/
  • 18. Roy Huiskes - roy@chapter42.com - www.chapter42.com Remember though: free stuff, isn’t always free. • Check for ‘bad’/‘commercial’ footer links in themes and plugins • It would be smart if you didn’t use code that you can’t read. • Try this in Google every once and a while:“viagra viagra OR cialis OR poker OR casino site:chapter42.com” • nofollow crappy commenters. 18
  • 19. Roy Huiskes - roy@chapter42.com - www.chapter42.com Protect yourself 19 Stuff like this hurts your reputation at Google.
  • 20. Roy Huiskes - roy@chapter42.com - www.chapter42.com By the way: #movember http://bit.ly/mobronl 20
  • 21. Roy Huiskes - roy@chapter42.com - www.chapter42.com Thank you for your attention! Please donate for movember! Mo’s rule and cancer doesn’t. @chapter42 21