Ryan Chapman Farrar, Straus and Giroux
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
7x20x21: Sterling Cooper Draper Price - But with Books
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7x20x21: Sterling Cooper Draper Price - But with Books

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For the 7x20x21 event as a run-up to Digital Book World, I looked at Mad Men's rogue team of ad guys as a metaphor for who in publishing may do the same. Who will have the first true online success of 2010? What are the trends in other media that may point the way forward? And are there any historical antecedents to this?

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7x20x21: Sterling Cooper Draper Price - But with Books

  1. 1. Ryan Chapman Farrar, Straus and Giroux

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