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this power point is a recommendation on how to turn a blog into a profitable company and website

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  1. 1.<br />Making the internet do the marketing<br />By<br />Brandon Chaplin<br />
  2. 2. Viable tools<br />From comscore I have gathered stats showing that internet usage and spending has gone up by 9 percent form the last year<br />The most used form of media as of 2010, <br />More used then television<br />Cheapest form of marketing<br />Largest target market<br />
  3. 3. OVERVIEW<br />Blog topic<br />Movie reviews<br />Most used form of entertainment<br />Persona<br />Ages 15 -40<br />Males in North America<br />Movie buffs<br />Stingy with money<br />
  4. 4. Overview<br /> List of blog posts<br />Harry potter 2<br />Horrible bosses<br />Bad teacher<br />Transformers darkside of the moon<br />Cars 2<br />Green lantern<br />Super 8 review<br />Xmen first class <br />Bridesmaids<br />Hangover 2<br />Pirates on stranger tides<br />Priest<br />Norse mythology<br />Screammm<br />Limitless<br />Hobo with a shotgun<br />
  5. 5. Summary<br />Using such accounts as<br />Youtube<br />Facebook<br />Twitter<br />Forms of seo<br />Adwords<br />Analytics<br />Linked in<br />Blogger<br />The blog could have been better used<br />More well managed<br />More insightful information<br />Better design template<br />Better writing <br />More density of writing<br />
  6. 6. Business reviewkey findings<br />Blog<br />Rank 23<br />Facebook?<br />Could have been used better?<br />Twitter<br />Rank 31<br />Youtube<br />A channel could be more profitable?<br />
  7. 7. Business reviewindicated actions<br />Blogs low rank, due to slow traffic<br />Twitter low rank, due to inconsistent posting<br />!/ChaplinBrandon<br /><br />
  8. 8. Recommendations<br />Website<br />The plan in order to make money off this blogger would be to, open a website based on new movies, trailers and reviews.<br />The website would not only inform on new movies, but show reviews and judgment<br />And would expand on all sorts of movies not just one genre<br />Blog<br />The blog needs an entire revamp<br />From structural design<br />To the creative writing<br />More links <br />More hyperlinks, images and videos<br />More insightful information <br />
  9. 9. Recommendations<br />Seos<br />Add website url and rss feed to more search engine optimizers<br />Including paid one<br />Add more kewords<br /> use keywords better through out blog<br />Blog must be shared with facebook friends, pages twitter, linked in, social media sites, bloggers, and other websites<br />Email blog to contacts<br />
  10. 10. Recommendations<br />PPC<br />Needs better keywords<br />Ie. Movie reviews<br />Reviews<br />Critics<br />New movies<br />Movies in theater<br />Competition<br />Imdb<br />Flixster<br />CPC 50cents<br />
  11. 11. Recommendations<br /> Display ads<br /> The top 10 websites<br />Imdb<br />Flixster<br />Rotten tomatoes<br />Facebook<br />Google<br />Megavideo<br />Netflix<br />Twitter<br />Youtube<br />Google +<br />
  12. 12. Recommendations<br />Social media<br /> Finding the perfect venue for the campaign<br />Using social media to create buzz and hype<br />Creating viral videos to post on it<br />Create fan page<br />Create group<br />Create like page<br />Create an account just for facebook<br />Use twitter<br />Use google plus<br />
  13. 13. Recommendations<br />Affiliate marketing<br />Can be used to generate more hits and repeat visits<br />Can be used to give vouchers for free movies at certain theaters<br />Can be used as coupon program for cheap food at theaters<br />Can be used for cheap DVDs<br />
  14. 14. Recommendations<br />PR <br />What’s Next the movie blog, is taking steps to show how to make the blog profitable and we are going to take a stranglehold of the market in essence with these plans set into motion will no longer just be a blog but a internet empire and we would like the rest of the internet big dogs to join us.  <br />What’s Next Ltd. The company is a movie review blog it has been set up to rank new movies jsut hitting theaters, and give a biased description of each movie by the reviewer.<br />
  15. 15. Recommendations<br />EMAIL NEWS LETTER<br />To whom it may concern,<br /> <br />This news letter is to allow all subscribers and follower, to get a good understanding at the growth and soon created website and profitable company, from the blog Whats Next<br /><br />Twitter and blogger are gonna team up with to create a movie review site <br />Sincerely,<br /> <br />brandon chaplin  <br />
  16. 16. recomendations<br />Mobile marketing<br />Create app for I phone<br />Instant Text messaging for movies <br />
  17. 17. Rationale<br />The rationale behind this recommendation power point is the knowledge that it possible to capitalize on all the tools given to us by the internet<br />Looking at Any internet business or website that is being heavily used, you can see there advertisements all over the internet<br />They are advertised on reputable sites, used on Google, have keywords used correctly, viral videos, and advertise and use social media sites.<br />An example would be youtube, or twitter<br />If all these things are implemented the blog I have created can be profitable<br />
  18. 18. Thank you<br />