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The Social Side of Business - Executive Women International Indianapolis 01/10/11
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The Social Side of Business for Executive Women International on 01/10/11 in Indianapolis, Indiana. The basics of social media and why your organization should be a part of this marketing channel.

The Social Side of Business for Executive Women International on 01/10/11 in Indianapolis, Indiana. The basics of social media and why your organization should be a part of this marketing channel.

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The Social Side of Business - Executive Women International Indianapolis 01/10/11 Presentation Transcript

  • 1. The Social Side Of Business Chantelle Flannery Image:jer1
  • 2. Image: aha-soft.com
  • 3. Image: aha-soft.com
  • 4. Image: aha-soft.com
  • 5. Does your company?
  • 6. 81% of consumers using social media say it’s important for businesses to respond to questions and complaints 70% of consumers go online when searching for information about local businesses74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc from directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey
  • 7. Benefits of Using Social
  • 8. Customer Service Flickr: NickJAdams
  • 9. Reviews & Complaints
  • 10. Value Flickr: yomanimus
  • 11. Start Conversations
  • 12. Integrity & Timeliness Flickr: DanielleScott
  • 13. Just another channel for communication.Apply Marketing Best Practices
  • 14. Basics of Social Media Image: practicalowl
  • 15. Strategy Flickr:avinashkunnath
  • 16. Measure & Adjust Flickr:cambiodefractal
  • 17. Results: Awareness | Customer Service |ROI Flickr:rafiqphillips
  • 18. BLOG Integrate Images: aha-soft.com
  • 19. Search & SEO
  • 20. Chantelle Flannery @chantellef Chantelle.Flannery@ gmail.com Slides will be posted: www.slideshare.net/chantellef corporatebloggingtips.com
  • 21. Examples
  • 22. Listening – Pearson Education
  • 23. Customer Service – Network Solutions
  • 24. Brand Awareness
  • 25. Consumer Insights - Qdoba
  • 26. Contests - Delivra