The Social Side of Business - Executive Women International Indianapolis 01/10/11

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The Social Side of Business for Executive Women International on 01/10/11 in Indianapolis, Indiana. The basics of social media and why your organization should be a part of this marketing channel.

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The Social Side of Business - Executive Women International Indianapolis 01/10/11

  1. 1. The Social Side Of Business Chantelle Flannery Image:jer1
  2. 2. Image: aha-soft.com
  3. 3. Image: aha-soft.com
  4. 4. Image: aha-soft.com
  5. 5. Does your company?
  6. 6. 81% of consumers using social media say it’s important for businesses to respond to questions and complaints 70% of consumers go online when searching for information about local businesses74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc from directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey
  7. 7. Benefits of Using Social
  8. 8. Customer Service Flickr: NickJAdams
  9. 9. Reviews & Complaints
  10. 10. Value Flickr: yomanimus
  11. 11. Start Conversations
  12. 12. Integrity & Timeliness Flickr: DanielleScott
  13. 13. Just another channel for communication.Apply Marketing Best Practices
  14. 14. Basics of Social Media Image: practicalowl
  15. 15. Strategy Flickr:avinashkunnath
  16. 16. Measure & Adjust Flickr:cambiodefractal
  17. 17. Results: Awareness | Customer Service |ROI Flickr:rafiqphillips
  18. 18. BLOG Integrate Images: aha-soft.com
  19. 19. Search & SEO
  20. 20. Chantelle Flannery @chantellef Chantelle.Flannery@ gmail.com Slides will be posted: www.slideshare.net/chantellef corporatebloggingtips.com
  21. 21. Examples
  22. 22. Listening – Pearson Education
  23. 23. Customer Service – Network Solutions
  24. 24. Brand Awareness
  25. 25. Consumer Insights - Qdoba
  26. 26. Contests - Delivra

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