With increasing emphasis on effectiveness from online marketing programs (and budgets), learn how your organization can utilize its blogging program to enhance your search, social, and lead generation work.
- Create a socially integrated hub for all your activities
- Develop a keyword approach that is based on what's happening now to support your primary keyword approach
- Demonstrate two way communication trends that are measurable
- Use the Edelman Trust wisdom that "people buy from people like them" to generate leads