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Blogging Conversation - Northwest Indiana Tweetup 111110

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A conversation about blogging with Chantelle Flannery & Douglas Karr on 11/11/10 at NWITweetup.

A conversation about blogging with Chantelle Flannery & Douglas Karr on 11/11/10 at NWITweetup.

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Blogging Conversation - Northwest Indiana Tweetup 111110 Blogging Conversation - Northwest Indiana Tweetup 111110 Presentation Transcript

  • NWITweetup Blogging Conversation
    • Chantelle Flannery
    • & Douglas Karr
    • Corporate Blogging for Dummies
  • How people communicate online Forrester’s NACTAS Q4 2006 Devices & Access Online Survey
  • 81% of consumers using social media say it’s important for businesses to respond to questions and complaints 70% of consumers go online when searching for information about local businesses 74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc tmp directional marketing Bride the Gap, Between Search and Sales Survey
  • Corporate Response Source: Datran Media In 2010, what percentage of your company’s budget will be allocated to digital versus traditional?
  • David Armano Increase Engagement
  • Other Communities Twitter LinkedIn Company LinkedIn Profiles Subscribers Email RSS Facebook Page Flickr YouTube Email Campaigns BLOG WEBSITE
  • Search David Armano
  • Who are you? = Your Words How they find you? = Search Keywords
  • Keywords help get you properly indexed. Keywords should be used in your blog content. Keywords should be properly used in the code How Keywords Work
  • Find Keywords
    • Google External Keyword Tool
    • https://adwords.google.com/select/KeywordToolExternal
  • Monitor Keywords
    • Google Analytics > Traffic Sources > Keywords
    • http://www.google.com/analytics
  • Monitor Rankings
    • Google Webmasters
    • www.google.com/webmasters
    • Cool Tools
    • www.semrush.com
    • www.kpmrs.com
  • Use Keywords
    • Cool Tool
    • www.seo-browser.com
    • Domain name
    • Home page title tag
    • Heading tags
    • Subheading tags
    • Blog post title tag
    • Blog post slugs
    • Bold keywords in posts
    • Image/Alt descriptions
    • Internal link descriptions
    • Meta description
  • Location
    • Geographic Keywords
    • State
    • City
    • County
    • Neighborhoods
    • Street names
    • ZIP codes
    • Area codes
    • School districts
    • Regional landmarks
    Use KML code & geotag your site Cool Tool http://www.addressfix.com
  • Optimizing for Search
    • Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters
    • Build a robots.txt file that disallows directories you don’t want indexed, allows the rest, and points to your sitemap
    • Integrated an XML Sitemap that automatically publishes
    • Ping the Search Engines when your content changes
    Photo by Frank Kehren
  • Promote Everywhere The Conversation Prism – Brian Solis Cool Tools feedburner.com hootsuite.com twitterfeed.com ping.fm cotweet.com linkedin.com/apps facebook.com/apps
  • Flickr photo by hegarty_david
  • Search Online Read Blog Click on CTA Fill Out Form Lead in CRM Images taken from Formstack – Thanks guys 
  • Landing Page
    • Write a blog post that has the same text and value proposition that you would use on a landing page
    • Make sure that graphics and primary language match the button or text used as the call to action that drove the traffic to the post
    • Insert a form into the blog post in order to truly convert
    Cool Tools formstack.com Turn a blog post into a landing page (w/o IT):
  • Give Your Company A Voice
  • Listen
  • David Armano Influencers
  • Response Techniques
    • Have a plan for handling negative comments
    • Answer the questions
    • Thank the positive comments
    • Acknowledge all comments
    • Don’t make people wait
    tmp directional marketing Bride the Gap, Between Search and Sales Survey 81% of consumers using social media say it’s important for businesses to respond to questions and complaints
  • Measure - Adjust Insanity : doing the same thing over and over again and expecting different results. Albert Einstein Must Read Analytics Blog www.kaushik.net
  • Tracking
    • Analytics
    • URL shorting services (bit.ly)
    • Customized shorting services
    • Google custom campaign URLs
        • Unique phone numbers
        • Unique URLs by platform
        • Analytic goal-setting
        • Landing page / CTA conversion
        • Closed business
    Flickr Photo by jdegenhardt
  • Quality Content
    • Create effective titles
    • Make the content scanable
    • Integrate keywords
    • Variety of content is important
    • Provide ME value 
    Flickr Photo by The Rocketeer
  • Blogging: The Most Effective Social Strategy
    • Your Blog = Online Hub
      • Attracts search traffic
      • Power of RSS
      • Landing page w/o IT
      • Companywide communication tool
    •  
    • Maximizing your Corporate Blog
      • Listening – respond
      • Measure - adjusting
      • Quality content
      • Incorporate in overall marketing strategy
    Flickr Photo by Duncan
  • Chantelle Flannery @chantellef [email_address] corporatebloggingtips.com Douglas Karr @douglaskarr [email_address]