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SEO Assignment Full Sail University

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Search engine optimization assignment, build your own search engine.

Search engine optimization assignment, build your own search engine.

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  • \n
  • The best search engine is, of course, is one that brings the searcher what they're looking for. \n
  • Small businesses have a hard time connecting customers to their establishment due to larger scale search engines like Google, Yahoo, and Bing overwhelming the user with numerous results that pertain to that geographical area, as well as lack of segmentations by category, and pertinent social proof reviews. \n
  • Even though the large scale search engines have local real time search profile pages many times the query includes a map yet, lacks the details about the business, and the services those businesses provide leaving the user to decide, now what? Do I pick the first business? Is the right place for me? Did they pay to be top dog on the search engine? Is this review legitimate, or a disgruntled employee?\n
  • With Pegasus, the user starts out by filing out a demographical profile. Entering their address, city, county, and zip code. This will establish the best search optimization for the given area. \n\n
  • The user will now establish the type of business they are searching for. For example restaurant, beauty salon, gym, or any establishment by type regardless if they’ve heard of the business in their local city or not. \n
  • The user will then define the query further by segmenting items into preferences given their tastes. Similar to filling out a Yelp! profile with less privacy concerns because no names will be used, only demographical details. \n
  • If the search is for a restaurant, the next step would be to further define the type of food desired by using a checkbox system narrowing down each like or segment. For example, if they wanted Thai food, that check box would be chosen, and all the local establishments that are Thai would populate the search page by area including the relevant peer reviews. \n
  • Pegasus then uses the answers as a filter to retrieve the best possible answers for the query. Therefore Pegasus will filter those results per user location, narrow down choices and tailor directs the user to that area and business based on tastes, likes, and peer reviews. \n
  • One indicator for relevancy will be people trust the information more as it comes from other people, or social proof. \n\n\n\n
  • Pegasus will use social proof to weigh and leverage the more popular search places. The more peer reviews the more tailored it becomes for users tastes, interests and grows organically. \n
  • Pegasus builds credibility through peer to peer sharing, trust and social proof. Therefore, nothing needs to be measured except for honesty in what your tastes, likes, and dislikes are. \n\n\n
  • “New content can often take a long time (hours or even days) before users can find the information they are looking for – hence the search engines are seriously lacking in showing "real-time" information” which is why Pegasus works in real time, searching the latest relatable information based on social proof and peer reviews to get your local information when you want it without the wait. \n\n
  • After visiting the establishment Pegasus asks each user to leave a peer review about the establishment in order to curate and create more targeted data within the system. The more comments a user leaves the more targeted the results become catered to the individuals tastes. \n
  • In closing, Pegasus is the next generation in real time and social proof search. Pegasus is about relevance, and getting the information that you want when you want it. \n
  • \n
  • Transcript

    • 1. Chanté NewcombFull Sail University SEO1 Assignment 2: Build Your Own Search EngineOctober 26, 2011
    • 2. PegasusLocal-Social Search Engine The best search engine is, of course, is one that brings the searcher what theyre looking for.
    • 3. Overwhelmed by search?Small businesses have a hard time connecting customers to their establishment due to larger scale search engines like Google, Yahoo,and Bing overwhelming the user with numerous results that pertain to that geographical area, as well as lack of segmentations bycategory, and pertinent social proof reviews.
    • 4. I found it but now what?Even though the large scale search engines have local real time search profile pages many times the query includes a map yet, lacks thedetails about the business, and the services those businesses provide leaving the user to decide, now what? Do I pick the first business? Isthe right place for me? Did they pay to be top dog on the search engine? Is this review legitimate, or a disgruntled employee?
    • 5. Where do you live?With Pegasus, the user starts out by filing out a demographical profile. Entering their address, city, county, and zip code. This willestablish the best search optimization for the given area.
    • 6. Local Business SearchThe user will now establish the type of business they are searching for. For example restaurant, beauty salon, gym, or anyestablishment by type regardless if they’ve heard of the business in their local city or not.
    • 7. PreferencesThe user will then define the query further by segmenting items into preferences given their tastes. Similar to filling out a Yelp!profile with less privacy concerns because no names will be used, only demographical details.
    • 8. User checks likesIf the search is for a restaurant, the next step would be to further define the type of food desired by using a checkbox system narrowingdown each like or segment. For example, if they wanted Thai food, that check box would be chosen, and all the local establishments thatare Thai would populate the search page by area including the relevant peer reviews.
    • 9. Pegasus Web CrawlersPegasus then uses the answers as a filter to retrieve the best possible answers for the query. Therefore Pegasus will filter those results peruser location, narrow down choices and tailor directs the user to that area and business based on tastes, likes, and peer reviews.
    • 10. Social Proof=trustOne indicator for relevancy will be people trust the information more as it comes from other people, or social proof.
    • 11. Social Proof is the algorithmPegasus will use social proof to weigh and leverage the more popular search places. The more peer reviews the more tailored it becomesfor users tastes, interests and grows organically.
    • 12. CredibilityPegasus builds credibility through peer to peer sharing, trust and social proof. Therefore, nothing needs to be measured except for honestyin what your tastes, likes, and dislikes are.
    • 13. “Real Time” results“New content can often take a long time (hours or even days) before users can find the information they are looking for – hence the searchengines are seriously lacking in showing "real-time" information” which is why Pegasus works in real time, searching the latest relatableinformation based on social proof and peer reviews to get your local information when you want it without the wait.
    • 14. Leave a Comment or else.After visiting the establishment Pegasus asks each user to leave a peer review about the establishment in order to curate and create moretargeted data within the system. The more comments a user leaves the more targeted the results become catered to the individuals tastes.
    • 15. Real Time relevance.In closing, Pegasus is the next generation in real time and social proof search. Pegasus is about relevance, and getting the informationthat you want when you want it.
    • 16. References✤ Ajax Union. (n.d.). Ajax Union. Web Image. Retrieved October 27, 2011, from www.ajaxunion.com/2011/09/page/2/✤ Borigini, D. M. (n.d.). Web Image. Intransitive preference structures: The procrastination trap | Psychology Today. Psychology Today: Health, Help, Happiness + Find a Therapist. Retrieved October 28, 2011, from http://www.psychologytoday.com/blog/dont-delay/200804/intransitive-preference-structures-the-procrastination-trap✤ How to Overcome Feeling Overwhelmed and Start Moving. (n.d.). Web Image. One with Now — Awareness + Surrender = Inner Peace. Retrieved October 28, 2011, from http:// onewithnow.com/2010/03/how-to-overcome-feeling-overwhelmed-and-start-moving/✤ JackBe.com - Real-Time Intelligence Solutions | Events. (n.d.). Real-Time Intelligence. Retrieved October 28, 2011, from http://www.jackbe.com/news_events/events.php✤ Lead Generation and Real Time Search • Inchoo. (n.d.). Custom Magento Design and Development - Inchoo. Retrieved October 28, 2011, from http://inchoo.net/online-marketing/ lead-generation-and-real-time-search/✤ Search Engines | SecTechno. (n.d.). SecTechno - Network Security, Information Security , CyberSecurity , Hacking. Retrieved October 28, 2011, from http://www.sectechno.com/tag/ search-engines/✤ SES Toronto Day 1 - Signals: What Relevancy Indicators are Search Engineers Watching for Today? | Search Engine People | Toronto. (n.d.). Canada’s Premiere SEO and Internet Marketing Firm! Search Engine People - SEO Toronto. Retrieved October 28, 2011, from http://www.searchenginepeople.com/blog/signals-what-relevancy-indicators-are-search- engineers-watching-for-today-ses-toronto-day-1.html#ixzz1c8JE0ZyR✤ Short Fairy and Non Fairy Tales: The Fly Story. (n.d.). Web Image. Short Fairy and Non Fairy Tales. Retrieved October 26, 2011, from http://fairyandnot.blogspot.com/2009/07/fly- story.html✤ Ten Ways To Improve Your Website. (n.d.). Web Image. Website Credibility. Retrieved October 28, 2011, from businessdarlings.com/2011/07/website-credibility/✤ What is Social Proof? | Converting Copy. (n.d.). Web Image. Converting Copy. Retrieved October 28, 2011, from http://www.convertingcopy.com/what-is-social-proof-and-how-can- it-make-or-break-your-sitebusiness-online/