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Chanté NewcombPPC Click Fraud SoftwareMay 18, 2012
Click Fraud   It can happen
Before we go running   There are solutions
ClickHawk   ClickHawk™ acts as a "gateway" for all click-through            traffic from web or any advertising campaign.
ClickHawk Features• Set up is easy• ClickHawk™ generates tracking  URLs by keyword.• Clicks from campaigns are  tracked an...
ClickHawk Features• Flags suspicious click activity and  unusual traffic patterns
ClickHawk Features• You can view how many times  each user has clicked by IP  address.
How ClickHawk HelpJewelry For You• ClickHawk™ will monitor paid  traffic• Audit every click for validity• Set up "warning" ...
ClickHawk Cost• Monthly subscription fee ranging  from $19 to $349• Subscription amount depends on  number of clicks you’r...
ClickHawkLet’s stop the click fraud worry andleverage technology in our favor.
References•   AdWatcher - Click Fraud Monitor & Ad Tracker. Image. (n.d.). AdWatcher - Click Fraud Monitor & Ad Tracker. R...
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Pay Per Click Fraud Assignment

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Pay Per Click Fraud Assignment for Full Sail University

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  • Transcript of "Pay Per Click Fraud Assignment"

    1. 1. Chanté NewcombPPC Click Fraud SoftwareMay 18, 2012
    2. 2. Click Fraud It can happen
    3. 3. Before we go running There are solutions
    4. 4. ClickHawk ClickHawk™ acts as a "gateway" for all click-through traffic from web or any advertising campaign.
    5. 5. ClickHawk Features• Set up is easy• ClickHawk™ generates tracking URLs by keyword.• Clicks from campaigns are tracked and stored for later data analysis.
    6. 6. ClickHawk Features• Flags suspicious click activity and unusual traffic patterns
    7. 7. ClickHawk Features• You can view how many times each user has clicked by IP address.
    8. 8. How ClickHawk HelpJewelry For You• ClickHawk™ will monitor paid traffic• Audit every click for validity• Set up "warning" pages for repeat violators• Set up traps for suspected program clicking• Real time email alerts
    9. 9. ClickHawk Cost• Monthly subscription fee ranging from $19 to $349• Subscription amount depends on number of clicks you’re tracking• No Software to install• 30 day trial• No set up fees
    10. 10. ClickHawkLet’s stop the click fraud worry andleverage technology in our favor.
    11. 11. References• AdWatcher - Click Fraud Monitor & Ad Tracker. Image. (n.d.). AdWatcher - Click Fraud Monitor & Ad Tracker. Retrieved May 18, 2012, from http:// www.adwatcher.com/• Click Fraud FAQ. (n.d.). Click Tracking Software - TrafficSentry.com. Retrieved May 18, 2012, from http://www.clickhawk.com/faq.htm• Help Me . (n.d.). Stager to go. Image. Retrieved May 19, 2012, from stager.tv/blog/?p=1288• Prevent PPC Click Fraud. (n.d.). Click Tracking Software - TrafficSentry.com. Retrieved May 18, 2012, from http://www.clickhawk.com/clickhawk/g
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