‘Agua	  Water’	  –	  Advertisement	             Story	  Board	        Complied	  By:	  Chantelle	  Groth	  and	  Emily	   ...
During	  the	  time	  period	  that	  the	  advertisement	  will	  be	  running,	                                         ...
•  In	  a	  universe	  not	  too	  far	  away	  from	  our	     own,	  a	  young	  man,	  Walter,	  to	  whom	     society...
These	  two	  images	  detail	  what	  the	  actor	  who	  is	  portraying	  the	  ‘geek’	  named	  Walter	  will	  look	 ...
On	  this	  frame	  of	  the	  advertisement,	  Walter	  goes	  to	  pick	  up	  the	  ‘Agua’	  bottle	  of	  water	  out	...
With	  the	  edges	  of	  the	  screen	  blurred,	  the	  audience	  is	  now	  in	  Walter’s	  imagination	  and	  see	  ...
Still	  with	  the	  edges	  blurred,	  the	  audience	  see	  Walter	  walking	  past	  a	  café	  and	  window	  where	 ...
The	  final	  frame	  with	  the	  edges	  blurred	  sees	  Walter	  continue	  to	  walk	  down	  the	  street	  with	  al...
The	  advertisement	  ends	  with	  the	  camera	  zooming	  out	  of	  Walter’s	  mind	  and	  eyes,	  back	  to	  where	...
END	  OF	  ADVERTISEMENT	  
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Final story board assignment 2

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KCB101 - Assignment 2 Storyboard

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Final story board assignment 2

  1. 1. ‘Agua  Water’  –  Advertisement   Story  Board   Complied  By:  Chantelle  Groth  and  Emily   Griffiths  
  2. 2. During  the  time  period  that  the  advertisement  will  be  running,   ‘Anything  is  possible’  photos  such  as  this  will  be  used  on  the  label  to  reinforce  the  brand  ideology  and  the  ad  concept-­‐    ‘when  you  drink  Agua,  anything  is  possible’  •  Product  Representation  –  ‘Agua’  Water  
  3. 3. •  In  a  universe  not  too  far  away  from  our   own,  a  young  man,  Walter,  to  whom   society  commonly  referred  to  as  a  ‘geek’,   went  down  to  his  local  convenience  store   parched  with  an  unyielding  thirst…   Advertisement  opens  with  a  ‘Star  Wars’  theme  (in  that   words  explaining  the  beginning  of  the  ad’s  story  scroll  up   the  screen).  The  opening  bars  of  the  Star  Wars  films  play  in   the  background.  The  above  words  in  the  textbox  are  those   which  role  up  the  screen.    
  4. 4. These  two  images  detail  what  the  actor  who  is  portraying  the  ‘geek’  named  Walter  will  look  like  and  also  the  set  out  of  the  convenience  store.  Within  this  frame  of  the  advertisement,  it  will  also  show  Walter  walking  towards  the  fridge  where  the  ‘Agua  Water’  is  kept  within  the  store.    
  5. 5. On  this  frame  of  the  advertisement,  Walter  goes  to  pick  up  the  ‘Agua’  bottle  of  water  out  of  the  fridge.  The  camera  then  zooms  into  his  eyes,  with  the  screen  then  going  black,  which  gives  the  audience  the  sensation  that  they  have  now  entered  Walter’s  mind.    
  6. 6. With  the  edges  of  the  screen  blurred,  the  audience  is  now  in  Walter’s  imagination  and  see  him  walking  out  of  the  corner  store  and  down  the  sidewalk  for  a  few  seconds,  with  the  ‘Agua’  water  in  his  hand.      
  7. 7. Still  with  the  edges  blurred,  the  audience  see  Walter  walking  past  a  café  and  window  where  a  few  attractive  women  are  sitting  outside  with  David  Beckham.  In  Beckham’s  hands  is  a  bottle  of  ordinary  tap  water,  however  as  soon  as  the  women  see  Walter  they  scramble  up  from  the  café  chairs  and  rush  into  his  arms.  Beckham  then  gives  him  a  look  of  bewilderment,  to  which  Walter  just  shrugs  his  shoulders  and  takes  another  drink  of  water.    
  8. 8. The  final  frame  with  the  edges  blurred  sees  Walter  continue  to  walk  down  the  street  with  all  these  women  hanging  off  his  arms.  He  then  comes  to  a  stop  at  the  end  of  the  road,  takes  another  drink  from  the  ‘Agua’  water  and  then  winks  and  points  at  the  camera.  The  screen  then  goes  black.  
  9. 9. The  advertisement  ends  with  the  camera  zooming  out  of  Walter’s  mind  and  eyes,  back  to  where  the  audience  last  saw  him  standing  at  the  water  fridge,  to  him  then  smiling  and  picking  up  the  ‘Agua’  water  and  taking  it  over  to  the  counter  where  he  pays  for  it  and  proceeds  to  walk  out  of  the  store.  He  is  then  frozen  as  the  above  line  flashes  across  the  text  written  flashes  across  the  screen.  
  10. 10. END  OF  ADVERTISEMENT  
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