25 Points To Build Search Engine Friendly Websites

25 points to build search-engine friendly websites

Channelship’s SEO checklist 1. All pages must have unique metatags (title, description, keywords). If the website has a CMS, the user should be able to enter the metatags through it. 2. All text must be HTML. In the case you would like to use images instead of HTML, this must be validated by your project manager. 3. Always design and develop to achieve a balance between what is best for the website’s usability and for search engine optimisation. 4. H1 and H2 are extremely important and where possible, the text they relate to should be at the top of pages. Always remember that search engines read from top to bottom, so endeavour to design and place content in accordance. 5. Avoid i-frames and tables. Do table-less development where possible.

Channelship’s SEO checklist 6. Sites should be correctly viewable/ navigable in Internet Explorer 6 and 7, Mozilla Firefox, Google Chrome and Safari. 7. Sites should be validated to W3C standards (e.g: XHTML valid/ CSS valid) 8. All images must have alt text and all images must have friendly names (e.g. “red-apple.gif” and not “img0098.gif”. If the images are “clickable” then they should also have a title tag. Save all images in one folder. 9. All sites must have an HTML sitemap and an XML sitemap, detailing all the pages within the site.

Channelship’s SEO checklist 10. Url/Url rewrite: Avoid excessive parameters and session IDs like the following: www.examplesite.com/products/view.php?id=152&backurl=%2Fproducts%2Find ex.php%3Fcatid%3D7 Generate clear descriptive urls like the following: www.examplesite.com/products/laptops/dell-latitude-1234 Avoid the use of underscore (“_”) in file names and urls. Use hyphen (“-“) Where possible, url rewriting should occur automatically, via programs such as mod-rewrite. Alternatively, and if website has a CMS, then the friendly url should be entered via the CMS manually. 11. Avoid basing all the navigation in drop-down menus. Search engines cannot read Javascript, so where possible, the contents of Javascript generated drop down menus (sections, subsections, etc) should be repeated in the page in HTML (typically at the bottom, e.g: About, services, etc)

Channelship’s SEO checklist 12. Use breadcrumb navigation where possible (e.g. Products >Ireland>diy>latest offers…)# 13. Generate a custom and friendly 404 page for users that mistype urls or use broken links. If you are re-developing a site, ensure that 301 redirects are in place for every url deleted from the old site if you cannot automate this. 14. All script files and CSS files must be external (i.e: called from a page, but not in the page itself). 15. Ensure website is hosted in Ireland. Search engines consider it more relevant. 16. Always keep in mind the code-to-text ratio (avoid excessive code in comparison to text).

Channelship’s SEO checklist 17. Use of Flash: Limit the use of Flash to animation purposes. Even though Google can now read some Flash, do not expect text content in Flash to be captured correctly. 18. Create a robot.txt file in accordance with the SEO strategy 19. Keep the amount of outbound links to a minimum. Use “nofollow” tag if necessary. 20. Keep a good balance on internal linking. Use rich an evocative anchor text (e.g: if you want to link to the “services” section you can write “need effective cleaning services”, instead of “services”. Always give links a title tag.

Channelship’s SEO checklist 21. Validate all contact forms 22. Always endeavour to allow for user-generated content (a blog is the ultimate form of it) when planning the site. Fresh content is vital to attract search engines and is of extreme importance to complement the offsite optimization efforts. 23. Ensure correct canonicalisation. 24. Setup site in Google webmaster tools for campaign purposes. Submit XML sitemap to Google accordingly. 25. Implement Web Analytics on every page

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25 Points To Build Search Engine Friendly Websites

by Facundo on Apr 08, 2009

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25 Points To Build Search Engine Friendly Websites — Presentation Transcript

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