Optimising your promotional
efforts through online VIDEO

Why go video?

Why go video?
 Communicate easier: Click
 After Google, the second search spot is
 Offer a deeper taste to your audience!
 Engage with users at a higher level

Did you know?
…that people remember:
20% of what they hear…
30% of what they see…
70% of what they both hear and see?

How to produce video
Think about your audience
Indentify goals
Plan your promotional web video
Shoot & edit the video
Post it to the web and share!

...and what’s next?
 Publish news on
 Leverage through &
 Publish video URL on all Groups
 Publish video URL on
 Publish video URL on
 Publish article/ video URL on a local PR news-
release site

Talk to us
00353 1 524 1415
www.channelship.ie
www.channelship.ie/blog