Video Blogging on the go Channelship Ltd. Copyright 2009

Agenda Why go video? What do I need? How do I go about it? Some examples Channelship Ltd. Copyright 2009

Why go video?

What do I need?

How do I go about it?

Some examples

Why go video? Channelship Ltd. Copyright 2009

Communicate easier: Click After Google, the second search spot is Offer a deeper taste to your audience! Engage with users at a higher level Channelship Ltd. Copyright 2009 Why go video?

Communicate easier: Click

After Google, the second search spot is

Offer a deeper taste to your audience!

Engage with users at a higher level

… that people remember: 20% of what they hear… 30% of what they see… 70% of what they both hear and see? Source: http://www.eyespot.com/WhyVideo/ Channelship Ltd. Copyright 2009 Did you know?

… that people remember:

20% of what they hear…

30% of what they see…

70% of what they both hear and see?

Source: http://www.eyespot.com/WhyVideo/

Video trends 2009 to 2010: 47% growth

What do I need? Channelship Ltd. Copyright 2009

The recipe Digital camera or camcorder Story/message You Tube account Video editing software Channelship Ltd. Copyright 2009

Digital camera or camcorder

Story/message

You Tube account

Video editing software

How do I go about it? Channelship Ltd. Copyright 2009

Before anything… Think about your audience Indentify goals Plan your promotional web video Channelship Ltd. Copyright 2009

How to produce video Set your digital camera on video mode & shoot! Channelship Ltd. Copyright 2009

How to produce video Download the videos to your computer Channelship Ltd. Copyright 2009

Online video steps Use Windows Movie Maker to edit Channelship Ltd. Copyright 2009

Online video steps Upload and insert title, description & tags Channelship Ltd. Copyright 2009

Publish video post Leverage through & Publish video post on all Groups Publish video post on Go viral Channelship Ltd. Copyright 2009

Publish video post

Leverage through &

Publish video post on all Groups

Publish video post on

Some examples Channelship Ltd. Copyright 2009

www.lookandtaste.com

www.lookandtaste.com

www.hostelworld.com

Next steps Channelship Ltd. Copyright 2009 Have your camera with you! Always think about your audience You still have to write Practice in front of the camera Don’t worry if the video is not perfect

Have your camera with you!

Always think about your audience

You still have to write

Practice in front of the camera

Don’t worry if the video is not perfect

Connect with us on: www.channelship.ie/blog Channelship Ltd. Copyright 2009