The power of blogging and the impact on Irish companies

What is a blog? The power of blogging Impact on Irish companies Agenda

What is a blog?

The power of blogging

Impact on Irish companies

How long to reach 50 million users? 38 years 13 years 4 years

Added 100 million users in 9 months

100 million blog users in the last 12 months

What is a blog?

What is a blog? The power of blogging Impact on Irish companies Agenda

What is a blog?

The power of blogging

Impact on Irish companies

Does my organisation need a blog?

6 main reasons for blogging It helps your website go up in search engine rankings It gives your company a human voice , a unique personality that builds a community around your brand/products/services. You can connect easier with people in social networking sites Spreads the word easier, cheaper and more effectively than mainstream media. Establish your organisation as an authority Expand brand awareness

It helps your website go up in search engine rankings

It gives your company a human voice , a unique personality that builds a community around your brand/products/services.

You can connect easier with people in social networking sites

Spreads the word easier, cheaper and more effectively than mainstream media.

Establish your organisation as an authority

Expand brand awareness

3 keys to success

How fast can my message make an impact?

BIGGER impact: Promote your blog

What is a blog? The power of blogging Impact on Irish companies Agenda

What is a blog?

The power of blogging

Impact on Irish companies

Online-offline retailers : Established blogs to help build awareness of their product offerings and build niche communities around their brands” Great example: Source: Irish Internet Association How are Irish companies using blogs?

Insurance, banks and brokers : started blogging, with a view to building trust amongst their customers and positioning themselves as thought leaders in their respective areas. Great example: Source: Irish Internet Association How are Irish companies using blogs?

Recruiters : use blogs to build relationships with their customers in a bid to differentiate themselves in an increasingly competitive marketplace. Great example: Source: Irish Internet Association How are Irish companies using blogs?

Small companies and consultants : invest time in a business blog in order to build awareness of their services online in a cost effective manner. Great examples: Source: Irish Internet Association How are Irish companies using blogs?

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Irish Businesses: Blogging objectives Source: Irish Internet Association

Next steps Blogger rule : Read, write and comment Learn from other blogs in the same field Set up your blog or improve the existing one Develop a plan Measure the success!

Blogger rule : Read, write and comment

Learn from other blogs in the same field

Set up your blog or improve the existing one

Develop a plan

Measure the success!