Social media monitoring
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Social media monitoring

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Social Media Moni

Social Media Moni

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Social media monitoring Social media monitoring Presentation Transcript

  • Guinness Enterprise Centre.info@channelship.ie Taylor’s Lane, Dublin 8. Ireland . +353 1 5241415 | www.channelship.ie
  • Understanding what people are saying online about your brand & industry can make a significant difference in your overall strategy. Having a 360 view of your space with meaningful insights for the social web will help your team offer more value in each interaction. From brand monitoring to competitive intelligence, the right social media monitoring partner can empower your team to take action while relieving you from monitoring and analytical tasks.www.channelship.co.uk | www.channelship.ie
  • Content (conversation subjects, volume & demographics) Media type analysis (which platforms resonate & how) Real Time Interactions & Brand Mentions Share of Voice & Competitor Analysis Sentiment, Reach, Engagement, Commenting Influencer Detectionwww.channelship.co.uk | www.channelship.ie View slide
  • Radian6 is the Industry’s leading social media monitoring platform, used by more than half of FORTUNE 100 companies to monitor, analyse and discover relevant conversations across the social web. The software platform captures hundreds of millions of mentions each day, including the full Twitter firehose, Facebook public data, blogs, news sites, discussion boards, video and image sharing sites. Our highly trained social media strategists make the most out of the platform for you by transforming abundant data into valuable information. Beyond listening and reporting, we also work hand-to-hand with your team members using the workflow features. Assigning conversations and responses to the right person in your team makes social media management more efficient. .www.channelship.co.uk | www.channelship.ie View slide
  • We analyse the trends in the conversation and drill down into the different highs and lows. This triggers valuable discoveries where we determine what makes your audience “tick” and what drives the most conversations. We help you to constantly adapt your strategy accordingly. Understanding conversation trends and popular subject means being ahead in both content production and engagement tacticswww.channelship.co.uk | www.channelship.ie
  • Which are the most meaningful subjectsaround your brand & competitors’?Are there any hidden opportunities forengagement and content production?The conversation cloud provides insights onkeyword weight and people’s concerns.Do people talk more about your company oryour competitors?The share of voice analysis indicates thepercentage of mentions of your brandcompared to your competitors.www.channelship.co.uk | www.channelship.ie
  • We can determine the key platforms for your social media efforts. Understand how your Twitter & Facebook efforts are resonating and the impact of blogging or commenting to shape your engagement strategy. Who are the authorities in your brand’s ecosystem? Which individuals resonate more with the community? Understand who to network with and adapt your social strategy. Learn about the dynamics of the most important members in your social conversation.www.channelship.co.uk | www.channelship.ie
  • The way people feel about your brand can change rapidly. Stay up to date and correlate your efforts with these key insights. Want to make your business more social and humanise your brand? The Sentiment Analysis provides valuable business intelligence to make informed decisions in both crisis situations and strategic decision making.www.channelship.co.uk | www.channelship.ie
  • …to listen and engage strategically?”YES NoThen people will… Then people will… • Like you …see you as “just another pitch”, 1 jumping from one campaign to another. 2 • Connect with you Don’t expect your social media efforts 3 • Talk to you to become more manageable and • Buy from you sustainable . 4www.channelship.co.uk | www.channelship.ie
  • info@channelship.ie Social Media Monitoring Social Media Strategy Social Media Training Websites, blogs Facebook Apps Unit 70, Guinness Enterprise Centre. 500 Chiswick High Road.DUBLIN Taylor’s Lane Dublin 8. Republic of Ireland +353 1 5241415 LONDON London, W4 5RG, UK. +44 207 9935601 www.channelship.ie www.channelship.co.uk