Social media for B2B

Social Media For B2B Twitter hashtag: #smb2b

Channelship Web Agency channelship.net

A simple agenda…

…through social networking tools Did you know? 92% of all B2B purchases have some portion of that process initiated online with ZERO human intervention. Source: outsellinc.com

Can social media be used effectively for B2B?

Let’s go back to the basics… Improve reach Drive revenue Build leadership 1. Improve search 1. New sales leads 1. Feedback form real engine ranking 2. Better conversion people 2. Broader awareness rate 2. Stay ahead of 3. Pinpointed 3. Strength in the competitors influencer targeting buying cycle 3. New idea 4. Happy customers 4. Repeat business generation spread the word  from existing 4. Be recognised as customers an authority Social media enables all these points at lower costs than traditional means

…through social networking tools 5 misconceptions from B2B companies 1. “Your product or service must be fun” 2. “We don’t have time” 3. “Only kids are on these social sites” 4. “Our audience is not in social media” 5. “It might be a time-waster with no ROI”

So, what’s the magic formula for B2B? Relevant Consistent Content Think about your daily activities... What could you deliver differently?

Reminder: Always answer these questions 1. Why do I want to use social media? 2. How does my target audience use social media? 3. What part of the bottom line do I expect to improve with social media?

…through socialB2B examples Social media networking tools

B2B companies using social media …through social networking tools

B2B examples: Scania on Facebook …through social networking tools

Are you in the professional services sector? http://www.channelship.ie/blog/post-2176-social-media-marketing-for-professional-services.php

How can I improve my corporate website? 1. Include a BLOG 2. Enhance reviews 3. Encourage sharing! 4. Implement calls-to-action to connect with your audience 5. Implement online video!

Taking action: TOP 5 changes Traditional tactics Social media integration Direct mail Email newsletter with Mailchimp Print catalogues, brochures Online catalogue, download/share options Cold calling Use LinkedIn in parallel Trade shows Connect before you arrive. Include social networks in your business card Static brochure website Add social media calls to action, share options, include a blog

Special Guest Wendy Tarr Digital Media Marketing Manager, Follow Wendy on Twitter @wendytarr

IBM UKI Ltd Social Media Conduct at IBM: Built on Employee Trust - IBM supports open dialogue and the exchange of ideas - Responsible engagement in innovation and dialogue - To learn, to contribute Be who you are Speak in the first person Use a disclaimer Respect your audience  Add value Don't pick fights Be the first to respond to your own mistakes. Use your best judgment. Don't forget your day job. In the social media, the IBM employee is the brand. © 2010 IBM Corporation

IBM UKI Ltd Lotus Knows Jam Idea Exchange 72-hours, 90 countries, 4,700 unique visitors,2,200 comments, 950 new ideas Benefits of Online Jams  Effective way to engage Business Partners with customer prospects in an online dialog to discuss business needs  Reach more invest prospects and who may not be familiar with IBM Software  Customer to Business marketing with opportunities to ID new apps/products  Strong IBM Executive (10) Facilitator (24) Participation Lotus knows Jam ideas by Theme Marketing Technology 32% 37% Client Flater World Success 13% 18% © 2010 IBM Corporation

IBM UKI Ltd Is your business ready for social media? • Get to know your audience…online • Participate in the Social web – Facebook, LinkedIn, MySpace, Twitter, Blogs, Delicious, Digg, Youtube, Flickr, (where are your customers, friends, family, etc?) • Map requirements to relationship lifecycle objectives • Focus on quick wins • Just because you “can” doesn’t mean you “should” © 2010 IBM Corporation

Ready to ask a question?

Thank you! twitter.com/fredchannel ie.linkedin.com/in/fredcaballero facebook.com/channelship Thursday, April 22nd, youtube.com/channelship Clarion Hotel IFSC. Dublin 1 1:30PM twitter.com/channelship “Audio Video Culture: Behind the Scenes of audio and video www.channelship.net content online” Go to: webinars@channelship.net www.iia.ie/AudioVideoCulture

http://www.channelship.ie	83
http://www.slideshare.net	8
http://warehouse-it.blogspot.com	6
http://connect.oraclecorp.com	2
http://dev.channelship.ie	2

Social media for B2B

by Channelship Web Agency on Apr 24, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 101

Statistics

Social media for B2B — Presentation Transcript