How To Grow Your Business Network With Social

How to grow your business network with social media Twitter hashtag: #sm4biz

Channelship Web Agency

We assume that you understand…  The power of networking  The value of long term relationships  Results come with consistency.  That you don’t want to be…

Why face-to-face networking?  Make contacts  Spread the word  Meet new clients  Help others  Build relationships  Position your company as the best choice…

Why should I network online?  To leverage all the effort that you make offline  To easily stay updated about your network  To INCREDIBLY simplify the word of mouth

Consistency + long term = success “…short term revenues matter. So does long term customer relationships. But you need to eat your lunch this afternoon. Social media, to my mind, should be about getting you a sandwich today and building the kind of relationship that @aaronmckenna delivers a big turkey every Christmas.” Country Manager. Komplett.ie Source: http://www.mulley.net/2009/12/07/making-real-money-with-social-media-marketing-–-the-komplett-experience/

…it’s show time!

Multiply your “dialogue” channels

Social Media is just a set of tools!! Build – Disassemble – Adjust - Repair

3 Powerful Networking Tools

The weight of blogging Your blog it’s your HOMEBASE! • Improve SE rankings • Brand awareness • Give brand a human voice • Position your company as an authority • Spreads the word easier, cheaper and more effectively • KEY: Connect easier in social networking sites…

A simple picture YOUR BLOG (Home base)

I have a blog, now what? 1. Joining the conversation 2. Equal opportunity to comment 3. Blog “networking” Go to Blog

Not convinced about having your own blog yet?

Useful resources Business blogging and marketing • problogger.net • Follow @debbieweil Blog post ideas: • 100 Blogging Ideas to Kick Start 2010 http://smallbiztrends.com/2010/01/100-smb-blogging-ideas.html • 101 Great Posting Ideas To Make Your Blog Sizzle http://www.ihelpyoublog.com/20070316-101-great-posting-ideas-that-will- make-your-blog-sizzle

Next steps 1. Blogger rule: Read, write and comment 2. Think about good blog topics 3. Read other blogs from your same industry 4. Consider blog networks 5. Keep the conversation flowing by answering to the comments on your post

Powerful real-time networking Twitter is also your company’s point of contact! • Expand brand awareness • Give brand a human voice • Help position your company as an authority • Spreads the word easier, cheaper and more effectively • Connect easier in social networking sites

I’m on Twitter, now what? 1. How to look for people to follow 2. Tweetdeck strategies 3. Twitter word of mouth in action Twitter profile

Twitter: word-of-mouth in action

Useful resources Twitter management: • Tweetdeck.com (or seesmic.com) • Hootsuite.com Monitor impact: • Tweetreach.com • Bit.ly • Tweetbeep.com

Next steps  Open or improve your Twitter account  Follow people that you know first, strategically choose who to follow.  Sharpen your strategy weekly/monthly.  Use Twitter tools to leverage your efforts.  NO sales pitches please!

Your business contacts alive! • Get found by other companies or professionals • Background & Reputation point of reference • Update your connections & learn from their updates • Vanity URL (easy to share) • Save time & efforts: Get to know people before hand

LinkedIn Tips 1. Profile walkthrough 2. Status updates / networking 3. Events / Groups / Q&A LinkedIn Profile

Useful resources Latest trends and techniques: • LinkedIn Blog http://blog.linkedin.com/ • Linked Strategies http://www.linkedstrategies.com/blog/ • LinkedIn Group: Linked Strategies

Next steps  Take the time to build a strong profile  Build quality, not quantity of contacts  Read profiles before meetings or events  Invite, connect, follow up and stay in touch!  Participate in Groups & answer questions to show your expertise

Community building overview Twitter, LinkedIn ( and other social networks) Blogs, websites, face-to-face communication

Thank you! twitter.com/fredchannel ie.linkedin.com/in/fredcaballero facebook.com/channelship Join us, Thursday, February 18th at youtube.com/channelship 4PM (GMT) for our next webinar! “Social Media for Sales & Marketing twitter.com/channelship_usa Departments” www.channelship.net Go to: www.channelship.net/webinars webinars@channelship.net

How To Grow Your Business Network With Social

by Channelship Web Agency on Jan 25, 2010

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