Effective Social Media Networking

Business Networking

Make contacts

Spread the word

Meet new clients

Enhance relationships

Be recognised as experts

Traditional Networking challenges

Who are they & what do they do?

How do I pinpoint specific contacts, relevant to my business?

How do I position myself as an expert?

How much do I remember from the people I met?

How long does it take for people to know me and remember what I do?

Social Media

Agenda

Objectives

Twitter for business success

LeveragingLinkedin.com

Did you know? Source : Brian Solis’ Blog post 04/06/09: http://www.briansolis.com/2009/06/is-twitter-evolving-from-facebook-to.html

40% of Twitter users regularly search for products or services via Twitter.

2/3 of users would use Twitter to communicate good or bad information about a brand .

65% of Twitter users are between 25 and 60 years old

Next steps

Open or improve your Twitter account

Follow people that you know, engage and pay attention to their conversations.

Sharpen your strategy weekly.

Focus on good interactions, share content.

NO sales pitches please!

Did you know? Source : Diversified Sourcing Solutions’ Blog post 09/04/09: http://blog.diversifiedsourcingsolutions.com/2009/04/interesting-facts-from-webinar.html

97% of Linkedin users join based on invitations from existing members .

Ability to connect with anyone, anywhere through 6 degrees of separation

Linkedin counts with a network of over 41 million business oriented professionals.

Participate & share your expertise

Search for... ...profiles, talent, specific skills, companies, groups, answers, etc.

Questions & Answers Access Knowledge Show your expertise

Next steps

Take your time to build a strong profile

Check out people’s profiles before an event

Invite, connect, follow up and stay in touch!

Build quality , not quantity of contacts

Participate in Groups & show your expertise

Traditional Networking challenges

Who are they & what do they do?

How do I pinpoint specific contacts, relevant to my business?

How do I position myself as an expert?

How much do I remember from the people I met?

How long does it take for people to know me and remember what I do?

Effective Social Media Networking

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Notes on slide 1

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