Developing your social media strategy
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Developing your social media strategy



tips to plan your own social meida strategy

tips to plan your own social meida strategy



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Developing your social media strategy Developing your social media strategy Presentation Transcript

  • Developing Your Social Media Strategy
  • Channelship Web Agency
  • Plunging into social media
  • “All you need is a Twitter and Facebook account” Social media sucks
  • Adopting social media: Are you ready? 1. Why do you want to use social media? 2. How does your target audience use social media? 3. What part of the bottom line do you expect to improve with social media?
  • Adopting social media: Are you ready?
  • These resources = 100% of your budget E-Marketing Each resource Head Count Advertising has a specific cost Inbound Call Center I.T. Each resource Marketing Sales Dept. yields specific results Public Relations Accounting
  • Understand that a new Social Media program’s funding doesn’t appear out of thin air… Which buckets do we empty to fill this new one?
  • Is it worth to develop a strategy if you’re in B2B?
  • What are the steps of a social media strategy? Social Media Strategy
  • Example: Strategy steps Needs Define Devise plan analysis metrics
  • Social Media is just a set of tools Build – Disassemble – Adjust - Repair
  • Remember your website! 1. Include a BLOG 2. Enhance reviews 3. Encourage sharing! 4. Implement calls-to-action to connect with your audience 5. Implement online video!
  • Example: Strategy steps Create or Needs Define Generate Devise plan improve analysis metrics content profiles
  • Content is KING Relevant Consistent Content Think about your daily activities... What could you deliver differently?
  • Example: Strategy steps Needs Create or Ongoing Define Generate Blogger Launch analysis Devise plan improve monitoring metrics content outreach profiles (LISTENING)
  • 4 typical stages of a campaign Establish social media presence •Grow community •Engagement grows •Devise strategy •Introduce yourself •Make new contacts stronger •Launch •Share content •Your posts receive •People carry your •Build relationships more interaction message to their own networks daily Monitor & Optimise
  • Build Listening Stations 1. Brand mentions 1. Brand mentions 1. Trends 2. Products / Services 2. Products / Services 2. Topic ideas 3. Competitors 3. Competitors 3. Company mentions 4. Industry topics 4. Related topics 4. Top industry bloggers 5. Sales opportunities 5. Specific names 6. CS opportunities 7. Industry influencers
  • Connect at a deeper level Implement web channels to connect and stay in touch with your prospects and customers.
  • Connect at a deeper level Activities Social Media Integration 1. Offline business networking 1. Stay in touch and connect through the different web channels (LinkedIn, Twitter, Facebook, etc) 2. Business collateral distribution 2. Include social media sites calls-to- action. 3. Email signature 3. Implement social networking sites and blog! (i.e. 4. E-mail newsletter distribution 4. Make it “social”, include tools to expand distribution by receiver and send traffic to your blog! Tools:
  • One last thing..
  • Allow the community to play a role a) You already have an offline community! Announce that you hang out online too! b) Expand your community from there: listen, interact and provide good content if you want your message to spread
  • Allow the community to play a role All companies would like to appear in the newspapers, however the right bloggers might be more influential for a number of reasons. They have loyal readers. Their references or links to your site will drive up your search results.
  • Allow the community to play a role
  • Thank you!