Blogging and video blogging for non profits Slides available at: http://www.slideshare.net/channelship

Why is blogging important? How to use a blog Video blogging Quick points…

Why is blogging important?

How to use a blog

Video blogging

Important non-profits blogs Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/ Wild Apricot: Non-profits technology blog http://www.wildapricot.com/blogs Frogloop: Non-profit online marketing blog http://www.frogloop.com/ We are media: The social media started kit for non-profits http://www.wearemedia.org/

Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/

Wild Apricot: Non-profits technology blog http://www.wildapricot.com/blogs

Frogloop: Non-profit online marketing blog http://www.frogloop.com/

We are media: The social media started kit for non-profits http://www.wearemedia.org/

Does your organisation need a blog?

6 main reasons for blogging It helps your website go up in search engine rankings It gives your organisation a human voice , a unique personality that builds a community around your cause. You can connect easier with people in social networking sites Spreads the word easier, cheaper and more effectively than mainstream media. Establish your organisation as an authority Expand brand awareness

It helps your website go up in search engine rankings

It gives your organisation a human voice , a unique personality that builds a community around your cause.

You can connect easier with people in social networking sites

Spreads the word easier, cheaper and more effectively than mainstream media.

Establish your organisation as an authority

Expand brand awareness

Why is blogging important? How to use a blog? Video blogging Quick points…

Why is blogging important?

How to use a blog?

Video blogging

3 keys to success

WRITING TIPS Creating good blog post titles: - Communicate the benefit - Create controversy or debate - Ask a question - Use powerful words: free, easy, stunning…

EXAMPLE: “controversy or debate”

BONUS: Promote your blog

Why is blogging important? How to use a blog? Video blogging Quick points…

Why is blogging important?

How to use a blog?

Video blogging

… that people remember: 20% of what they hear… 30% of what they see… 70% of what they both hear and see? Source: http://www.eyespot.com/WhyVideo/ Did you know?

… that people remember:

20% of what they hear…

30% of what they see…

70% of what they both hear and see?

Source: http://www.eyespot.com/WhyVideo/

Communicate easier: Click After Google, the second search spot is Offer a deeper taste to your audience! Engage with users at a higher level Why go video?

Communicate easier: Click

After Google, the second search spot is

Offer a deeper taste to your audience!

Engage with users at a higher level

Before shooting… Indentify your goals Think about your audience Plan your promotional web video

How to produce video Set your digital camera on video mode & shoot!

How to produce video

Online video steps

Online video steps Upload and insert title, description & tags

Next steps Set up a blog or improve your existing one Blogger rule : Read, write and comment Always think about your audience Consider video blogging! Don’t worry if the video is not perfect

Set up a blog or improve your existing one

Blogger rule : Read, write and comment

Always think about your audience

Consider video blogging!

Don’t worry if the video is not perfect

Thank you! Connect with Fred on:

Thank you!