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romotional allowance programs (such as MDF and co-op programs) are the most popular programs that vendors offer their channel partners. What’s more, these programs often represent the largest single expense line item across the broad range of channel programs offered. If not properly administered, these programs can needlessly cost vendors thousands, or even hundreds of thousands of dollars due to: over payment, incorrect balances that overstate available funds, missed expiration dates for funds, and inefficient management. The problem is often exacerbated when CRM or SFA applications are adapted to meet the needs of promotional allowance programs because these applications do not have the financial controls in place to help minimize the aforementioned risks. This white paper outlines the areas of inefficiency and waste inherent in the management of promotional allowance programs without the appropriate financial controls in place—and more specifically, where the software and services offered by CCI streamline administration and improve management accuracy.