Retail Excellence
Upcoming SlideShare
Loading in...5
×
 

Retail Excellence

on

  • 453 views

Retail Excellence: A Return to Basic Category Management

Retail Excellence: A Return to Basic Category Management

Statistics

Views

Total Views
453
Views on SlideShare
452
Embed Views
1

Actions

Likes
0
Downloads
6
Comments
0

1 Embed 1

https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Retail Excellence Retail Excellence Presentation Transcript

  • RETAIL EXCELLENCE: A RETURN TO BASICCATEGORY MANAGEMENT CHANNELINSTINCTS.COM
  • WHAT IS RETAIL EXCELLENCE? Shopper Insights Impactful Category Merchandising Insights Optimized Financial Assortments Analysis CHANNELINSTINCTS.COM
  • Shopper VOICE OF THE CONSUMER Insights• Completely define the shopper through demographic and psychographic research• Determine specific differences between segments − How are different product segment shoppers different from one another? − Who is the retail partner’s shopper, and how do they differ from competitive retailers’ shoppers? NOW NEXT CHANNELINSTINCTS.COM
  • Category DATA & INSIGHTS TO ACTION! Insights • What is happening? • Why is it happening? • What is it impacting? • What are we going to do about it? NOW NEXT CHANNELINSTINCTS.COM
  • Financial CUSTOMERS & SUPPLIERSAnalysis Sales, product, and marketing all pulling in Understanding and meeting the needs of opposite directions to meet different goals both the customer and the supplier through multiple assortment models NOW NEXT CHANNELINSTINCTS.COM
  • Optimized RIGHT PRODUCT, RIGHT PLACEAssortments• Efficient and effective product assortments that create synergies by exceeding customer goals and maximizing profits• Shelf space analysis − Do all items “deserve” to have space in the planogram?• Differentiation by channel − Based on the shopper research, should different retailers have the same planogram? HOW IS IT DONE? • Analyzing customer assortments from many directions • Building multiple assortment models • Understanding and differentiating by store clusters CHANNELINSTINCTS.COM
  • Impactful PACKAGING & POPMerchandising Getting it Right Using a Multi-Tiered Research Approach CHANNELINSTINCTS.COM
  • CHANNELINSTICTS[ Accelerating your path between ideas & actions ] CHANNELINSTINCTS.COM 8