Innovation in Broadcastingand Free-to-air      TV    Steve WeaverNine Network Australia
TV is the most favoured form of entertainment over the last                         50 years                   New deliver...
This gives us the ability to    consume content:    ANY TIME  ANY PLACE  ANY WHERE
Screens and Content
The mass reach of TV  It takes less than 2 weeks for TV to reach 95% of                       Australians28 Pay channels a...
Technologies such  as Catch-Up TV  Websites, PVRs,Tablets and Social   Media Apps areenhancing the way    viewers watch   ...
PVR Penetration: USA/UK/Australia               UK:+40%USA:+40%                         Australia:                        ...
People don’t get PVRs to avoidads; they get them because they                      LOVE TV            PVRs are driving TV ...
The PVR makesviewing commitmenteasierIts easier to engage and be loyal tothe programmes you like as it takesout stress and...
‘Disruptive’ technologies nurture TV                                  Engaging with              Death of the 30”         ...
Online drives TV which drives                                                    Online                                   ...
New technologies growing TV       Consumption             Better viewing experience                 Depth of content Austr...
Generation Z      Gen Z (13-17 year olds) spend 42%         of their free time watching TV           as opposed to 37% onl...
Deeper Connections•   STB•     Foxtel IQ; CE PVR•   OTT STB•     T-Box; Fetch; Apple TV•   Connected TV’s•     Samsung•   ...
Social Media
Socialisation of TV
Top 10 Media                1. TV shows                            2. Social networking sites                            3...
MotivationSocial TV      Source: TVGuide.com User Research Study, May 2011
Recommendation             Trust                                            BrandR     Social Media    Recommendations   T...
The future             We continue to want more TVBIGGER and BETTER sets, better picture quality or sound           To CAT...
Innovation in broadcasting and free to air tv
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Innovation in broadcasting and free to air tv

  1. 1. Innovation in Broadcastingand Free-to-air TV Steve WeaverNine Network Australia
  2. 2. TV is the most favoured form of entertainment over the last 50 years New delivery technologiesSatellite; cable, digital terrestrial, highspeed broadband NBN New hardware 3D Broadcasts, HD screens, widescreen pc, ipad, ipod, iphone, Kindle, 4G devices New services T-Box, Fetch, TiVo, Iview, Fixplay, Plus7 Hulu,Google TV TV is now anytime, anywhere
  3. 3. This gives us the ability to consume content: ANY TIME ANY PLACE ANY WHERE
  4. 4. Screens and Content
  5. 5. The mass reach of TV It takes less than 2 weeks for TV to reach 95% of Australians28 Pay channels and 5 FTA channels reported in 2003- now 90 pay channels and 15 FTA channels in 2009 The Block Grand Final reached 3.847m in a single episode. The most popular youtube video in Australia over the last month (Coldplay- Paradise Video) has less viewers (3.677m)
  6. 6. Technologies such as Catch-Up TV Websites, PVRs,Tablets and Social Media Apps areenhancing the way viewers watch television …as a result viewers are watching MORE
  7. 7. PVR Penetration: USA/UK/Australia UK:+40%USA:+40% Australia: 45%
  8. 8. People don’t get PVRs to avoidads; they get them because they LOVE TV PVRs are driving TV Consumption, in the UK owners watching around 17% more TV(85% of which is live netting out at around 2% more ad views in total)Skyview
  9. 9. The PVR makesviewing commitmenteasierIts easier to engage and be loyal tothe programmes you like as it takesout stress and strain of beingthere‘Viewers have access to moreViewers watch moreViewers engage with programand commercial
  10. 10. ‘Disruptive’ technologies nurture TV Engaging with Death of the 30” program and ad sec spot break End of the Schedule builder schedule Eating in to TV’s informal PR broadcast machine
  11. 11. Online drives TV which drives Online Traffic peaks for ninemsn TV show websites 18% 16%share of daily page impressions 14% 12% 10% 8% 6% 4% 2% 0% ACA (weekday) Today (weekday) Sixty Minutes (Sun) Getaway (Thurs) Farmer Wants a Wife (Mon) Underbelly (Mon) NRL Footy Show (Thur)
  12. 12. New technologies growing TV Consumption Better viewing experience Depth of content Australia USA UK Up Up Up1.5hrs/mth 2hrs/mth 2hrs/wk
  13. 13. Generation Z Gen Z (13-17 year olds) spend 42% of their free time watching TV as opposed to 37% online! 82% of Australian teens surveyed not only like advertising but welcome it 79% of teens will go to a website for further information about a product after seeing it advertised with 53% then purchasing the product online 4% hate advertising
  14. 14. Deeper Connections• STB• Foxtel IQ; CE PVR• OTT STB• T-Box; Fetch; Apple TV• Connected TV’s• Samsung• Game Consoles• x-box 360
  15. 15. Social Media
  16. 16. Socialisation of TV
  17. 17. Top 10 Media 1. TV shows 2. Social networking sites 3. Music Content 4. Websites 5. Movies 6. Newspapers 7. Books 8. Video Games 9. Radio Programming 10. Ads Source: Deloitte State of the Media Democracy
  18. 18. MotivationSocial TV Source: TVGuide.com User Research Study, May 2011
  19. 19. Recommendation Trust BrandR Social Media Recommendations T Advertising
  20. 20. The future We continue to want more TVBIGGER and BETTER sets, better picture quality or sound To CATCH UP with TV we missed To SOCIALISEwith like minded viewers To INTERACT, FIND OUT MORE and make RECOMMENDATIONS on the things we love Constant MOBILITY, to take it with us when we goALL OF WHICH PAINTS A ROSY PICTURE FOR THE GOOD OLD TUBE

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