Your SlideShare is downloading. ×
Strategic Partnerships: Maximizing Cross-Sector Relationships
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Strategic Partnerships: Maximizing Cross-Sector Relationships

283
views

Published on

Great ideas, innovation, and sustainable solutions are what we all hope for when corporations and nonprofits come together to achieve a goal. The results of high quality partnerships can be powerful, …

Great ideas, innovation, and sustainable solutions are what we all hope for when corporations and nonprofits come together to achieve a goal. The results of high quality partnerships can be powerful, yet the hard work required to discover and effectively maximize the strengths of each organization requires creativity, discipline, and commitment. Are you looking for new insights on how to build and sustain strategic partnerships? Do you want to better equip your organization to face potential partnership obstacles?

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
283
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Strategic Partnerships: Unlocking the Keys to Maximizing Cross-Sector Relationships Presented by: DeShele Dorsey, Changing Our World Special guests: Bernard J. Milano, KPMG Foundation Jill Bramble, National 4-H Council March 29, 2012 1:00 – 2:00 p.m. ESTFundraising  Corporate Social Engagement  Digital  Research and Analytics New York | Atlanta | Boston | Washington, D.C. | London
  • 2. The expertise to do it right. The passion to see it through.Introductions DeShele Dorsey Bernard J. Milano Jill Bramble Senior Managing Director, President and Trustee, Senior Vice Present and Corporate Social KPMG Foundation; KPMG Chief Development Officer, Engagement, Disaster Relief Fund; PhD National 4-H Council Changing Our World Project2 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 3. The expertise to do it right. The passion to see it through.Objectives• Review strategic partnership trends and the implications for cross-sector relationships• Explore key strategies for developing and stewarding partnerships• Share tips and insights on how to build and sustain strategic partnerships, including how to overcome pitfalls• Review case examples to underscore best practices3 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 4. The expertise to do it right. The passion to see it through.What are strategic partnerships?Purposefully designed and structured collaborations betweenorganizations to effectively leverage and combine their individualresources to facilitate a solutions-driven approach to addressing asocietal challenge • A philanthropic or transactional IT IS NOT: resource exchange • An integrative relationship that has IT IS: major strategic value for all interested parties4 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 5. The expertise to do it right. The passion to see it through.How have partnership models evolved?Examining the shift through the lens of corporate philanthropy: Older Models Newer Models• Many broad relationships with • Selective engagement with fewer diversity of institutions institutions• Primarily driven by cash • Vested commitment to the exchange relationship• Generally favored nonprofit’s • Mutual accountability for shared interests goals• Arm’s length relationships • Multiple touch points across• Garnered intangible benefits for organizations the donor • Greater emphasis on results and• Minimal reporting required outcomes5 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 6. The expertise to do it right. The passion to see it through.What has and will continue to drive the evolution?• Narrowed focus of corporate philanthropy platforms• Increased alignment between commercial interests and corporate responsibility• Complexity of social issues• Perspectives and expectations of multiple stakeholders• Globalization and technology• Shifts in the “digital divide”• Opportunities in emerging markets• Competition for resources and talent• Availability of new “giving”/finance models6 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 7. The expertise to do it right. The passion to see it through.Polling Question 1Which of the following do you believe will have the greatestinfluence on the future of strategic partnerships for yourorganization?• Changing philanthropic landscape• Complexity of social issues• Demands of multiple stakeholders• Competition for resources and talent• Capacity for measurement and evaluation7 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 8. The expertise to do it right. The passion to see it through.Steps for successful partnership development Preparation Refinement Alignment Partnership Development Cycle Performance Cultivation Review Stewardship8 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 9. The expertise to do it right. The passion to see it through.Steps for successful partnership development • Define business case Preparation • Understand available resources and capacity • Secure internal support • Conduct partner identification and vetting • Narrow options by determining “strategic fit” Alignment • Engage in exploratory discussions about the possibilities • Determine common interests • Agree on partnership goals Cultivation • Align implementation strategy with goals • Establish partnership protocols and procedures • Communicate partnerships goals to stakeholders9 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 10. The expertise to do it right. The passion to see it through.Partner prospecting check-lists10 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 11. The expertise to do it right. The passion to see it through.Key strategies for a successful partnership • Connect regularly to discuss milestones • Be active and thoughtful in relationship management Stewardship • Communicate important information quickly • Create opportunities to strengthen connections • Summarize accomplishments Performance Review • Compare and contrast results • Discuss challenges and opportunities • Determine if and how the relationship will move forward Refinement • Use data to inform partnerships adjustments • Confirm agreement on future goals11 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 12. The expertise to do it right. The passion to see it through.Possible pitfalls in strategic partnerships• Failure to apply lessons learned to future efforts• Avoiding potential conflicts and misunderstandings• Making demands that create partnership stress• Failing to respect boundaries and decisions12 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 13. The expertise to do it right. The passion to see it through.Polling Question 2What has been your greatest barrier to success in maintainingstrategic partnerships?• Miscommunication• Competing priorities• Resource constraints• Goal clarity• Culture clashes• Limited relationship management13 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 14. Case Studies14
  • 15. The expertise to do it right. The passion to see it through. KPMG FoundationProviding support and direction to a number of initiatives which have greatlyimpacted business higher education. Key partnerships include: • Building pipeline of minority business school graduates • Since inception, more than tripled # of professors in U.S. business schools from 294 to 1,120 • 370+ currently enrolled in programs • Strengthening high school accounting education at NAF’s finance academies nationwide • KPMG professionals inject industry relevance into the classroom • PhD Project professors provide professional guidance to NAF’s accounting curriculum and mentoring to students15 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 16. The expertise to do it right. The passion to see it through. Students In Free EnterpriseLeading the global expansion of SIFE and working at the nexus of corporations anduniversities to enhance the organization’s international reach • Began with $50,000 in 1997 Investments • Today, KPMG Foundation and KPMG International member firms provide more than $750,000 annually Employee • Employees serve on SIFE teams business advisory board Engagement • Partners serve on country board of directors • Senior partners serve on worldwide board of directors Business • Builds employee brand with university students worldwide Impact • Advances client relationships and business development Social • SIFE currently in 49 countries worldwide Impact • Engaging thousands of future leaders to create a better, more sustainable world through business16 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 17. The expertise to do it right. The passion to see it through. Tips for successWhen seeking to partner with a corporation, remember it is important to:• Keep the company’s current and future business goals and core competencies in mind• Avoid mission creep – stay true to your organizational priorities• Manage expectations for all facets of the relationship• Communicate truthfully about your organization’s ability and capacity – under promise and over deliver!17 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 18. The expertise to do it right. The passion to see it through. Strategic partnerships with 4-H 1. Focusing on Issues 2. Operating at Scale 3. Engaging Employees & Consumers 4. Going Deeper with Fewer Partners 5. Aligning with CSR Platform 6. Investing in Impact18 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 19. The expertise to do it right. The passion to see it through. Toyota + 4H = Impact • Math & Science • “1 Million New Scientists” • K-12 Education campaign • Environment • Data shows 4-H’ers excelled in • Plant Communities science • Diverse Populations • Grassroots infrastructure • Strengthening Platform • National reach • New curriculum19 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 20. The expertise to do it right. The passion to see it through. 4-H2O sponsored by Toyota Toyota supports 4-H2O, a program focusing on water. In 2010, 4-H2O resulted in 120 million gallons of water saved through the state programs alone. Gift Impact: • 4-H2O Community Projects reached more than 46,000 youth in at least 42 communities • In 2010, 27,000 future scientists participated in 4-H2O Community Projects20 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 21. The expertise to do it right. The passion to see it through. Tips for success: provide quantifiable value Value Driver Corporate Partner’s Business Goal 4-H’s Impact • Access to customers • 4-H Afterschool scholarships and • Increased brand loyalty gift card program drove customers to JCPenney stores Growth • Access to new customers • Increased store traffic during point of purchase program • Strengthen relationships • 10,000 4-H volunteers reached in Return on Capital with current customers 50 states • Achieve water neutrality • Aggregating gallons of water Risk company-wide saved through 4-H projects in key Management markets (approx 50M gallons saved) • Strengthen employee • Employees from 5 Toyota plants Management morale and retention volunteered with 65,000 4-H’ers Quality in local community water projects21 Fundraising  Corporate Social Engagement  Digital  Research and Analytics ChangingOurWorld.com
  • 22. Q&A22
  • 23. Thank youFor additional information, please contact:DeShele Dorsey, Senior Managing DirectorCorporate Social Engagement, Changing Our World404.935.7161 | ddorsey@changingourworld.comwww.linkedin/in/desheledorsey

×