Rates & Data 2009
Published by Lippincott Williams & Wilkins
530 Walnut Street, Philadelphia, PA 19106
National Sales Manager: Bethann H. Sands
Phone: (215) 521-8399 • Fax: (215) 827-5213
General Information Circulation
1. ISSUANCE: 7. CIRCULATION: 2,385.
Frequency: Bimonthly. 8. MARKET: Specialists in the fields of pediatric critical care
Mail date: Periodical postage; mailing the 2nd week of publication month. and neonatology. Also, pediatric cardiology, neurology,
2. ESTABLISHED: 2000. pulmonology, anesthesiology and trauma.
3. ORGANIZATION AFFILIATIONS: 9. BONUS DISTRIBUTION:
Society of Critical Care Medicine, the World Federation of Pediatric Pediatric Critical Care Medicine will be distributed at the following
Intensive and Critical Care Societies, The Paediatric Intensive Care industry meetings in 2009: SCCM, Pediatric Academic Societies,
Society UK, the Latin American Society of Pediatric Intensive Care, and and the American Association of Critical Care Nurses.
the Japanese Society of Pediatric Intensive and Critical Care.
Pediatric Critical Care Medicine is the first scientific, peer-reviewed 10. CLOSING DATES:
journal written for the entire critical care team: pediatricians, Issue Space Reservations Ad Material Inserts Due
neonatologists, respiratory therapists, nurses, and others who deal Jan 12/10 12/16 12/29
with pediatric patients who are critically ill or injured. Contents March 2/10 2/17 2/26
include clinical articles, scientific investigations, solicited reviews, May 4/14 4/20 4/29
and abstracts from pediatric critical care meetings. July 6/11 6/17 6/26
September 8/13 8/19 8/28
5. REQUIREMENTS FOR ACCEPTANCE OF
November 10/14 10/20 10/29
a. Contact Classified Sales Representative for classified advertising rates.
Subject to approval by Editor. New copy to be received by the
b. Cancellations must be in writing and cannot be accepted after space
Publisher two weeks before closing date.
11. RATES (Effective January 2009):
Editor: Patrick M. Kochanek, MD, FCCM
Frequency 1 Page 1/2 Page 1/4 Page
Publisher: John Ewers
1x $965 $700 $585
National Sales Manager: Bethann H. Sands
3x $930 $680 $565
Phone: (215) 521-8399; Fax: (215) 827-5213;
6x $915 $670 $555
12x $890 $660 $545
Classified Sales Manager: Taron Butler
24x $865 $645 $530
Phone: (800) 645-3658 or (410) 361-8003; Fax: (410) 528-4452;
E-mail: firstname.lastname@example.org 12. COLOR: Per Page
Production Associate: Lisa Folden Standard Color: $715
Phone: (410) 528-4378; Fax: (443) 451-8139; Matched Color: $775
E-mail: email@example.com 3-color, 4-color: $1,455
Advertisers outside of the U.S. and Canada contact:
The Point of Difference, Phone: +44 (0)20 8542 3200;
Fax: +44 (0)20 8543 3810; E-mail: firstname.lastname@example.org
Rates & Data 2009
13. CORPORATE RATE PROGRAM: 21. AD SIZES & BLEED SIZES:
LWW is pleased to offer a corporate discount for 2009 that is based on Page Size NON-BLEED BLEED
prior year spending level. Width Depth Width Depth
Discount structures and spending levels are as follows: Full Page 7" x 10" 8 3/8" x 11 3/8"
Prior Year Spending Level Discount 1/2 Page (H) 7" x 5" 8 3/8" x 5 1/2"
$500,000 1.0% 1/2 Page (V) 3 1/2" x 10" 4 1/4" x 11 1/8"
$750,000 1.5% 1/4 Page 3 1/8" x 5" -------------
$1,250,000 3.0% 22. TYPE OF BINDING: Perfect.
23. REPRODUCTION REQUIREMENTS: We prefer and strongly recom-
$2,500,000* 7.0% mend the submission of ads via High-Resolution Digital Media as follows:
Required format is: PDF/X1-a: Adobe Acrobat 6.0 + up. Media Requirements CD-
This discount is guaranteed for the calendar year and will be deducted off
gross cost for each invoice. In the event that advertising dollars surpass ROM. Electronic Transfer: Internet, FTP. Please contact your Production
the prior year’s level, discounts will be prorated to reflect the increase for Associate prior to submitting a file via FTP or e-mail. • Supply PDFs as single
the current year. Each level must be achieved in its full face value for the page files only • Laser proof must accompany all digital file submissions • Ads
corresponding discount to apply. must be complete and sized at 100% (Confirm final trim size of journal) • Ad
size needs to include necessary bleeds (minimum bleed allowance=1/8" each
*An additional 0.25% discount will be offered for each additional $250,000 achieved
past the $2.5 million dollar mark. side) • All fonts and graphics must be embedded; Type 1 fonts are recommended
• Ads must be saved as high resolution for print publication (Between 266 and
14. AGENCY COMMISSION: 15%. 400 dpi for images containing pictures and text, 900-1200 dpi for black & white
Color charges and position charges are commissionable. Insert charges text) • Four-color solids should not exceed SWOP density of 280%; maximum
are also commissionable (excluding back-up charges). All extra charges density of 300%. • Convert all RGB to CMYK • Color ads must be accompanied
are non-commissionable. by SWOP-certified proof (Kodak Approval, IRIS, etc.)• For additional digital sub-
15. INSERTS: mission information, including distiller options for PDF files, please visit our web
a. 2-page: 2.5 times earned B/W page rate. site at: http://www.lww.com/resources/advertisers/guidelines.html
b. 4-page: 4.5 times earned B/W page rate. If you need additional help or have a question not covered, refer to
c. 6-page: 6.5 times earned B/W page rate. http://www.ddap.org (Digital Distribution of Advertising for Publications)
d. Back-up rates per page: one-half earned B/W rate. for more information on digital ad file preparation and submission.
e. Larger units, gate-folds, tip-ins, die cuts: rates upon request.
24. PAPER STOCK:
f. Special handling charges, etc.: for unusual insert handling, rates
a. Inside pages: Coated.
upon request. b. Covers: Coated.
g. Business reply cards: earned B/W rate. c. 4-color process: Available.
16. COVER AND PREFERRED POSITION RATES: 25. INSERT REQUIREMENTS:
(non-cancelable, 10% penalty applied):
a. Sizes: 2-page insert - 8 3/8" x 11 1/8" 4-page insert - 8 3/8" x 111/8"
a. 2nd cover: earned rate plus 25%
Larger sizes upon request.
b. 3rd cover: earned rate plus 25%
b. Inserts to be supplied folded.
c. 4th cover: earned rate plus 50%
d. Table of Contents: earned rate plus 25% c. Trimming: 3/16" off head, 1/8" bottom, gutter and outside edge;
margin for live matter 5/8" inside all edges of untrimmed insert.
17. ONLINE ADVERTISING OPPORTUNITIES: d. Stock: 70 lb. minimum; 100 lb. text maximum.
Advertising on the myLWW eJournal Network provides efficient e. Quantity: Consult Production Associate.
exposure to your target audience. Contact your advertising sales f. Copy clearance: All inserts subject to approval by Editor. Copy
representative about myLWW eJournal Network or visit should be supplied to Ad Production Department prior to printing
http://www.lww.com/advertisingonline for more information. inserts. Allow three weeks for approval.
18. UNIQUE ADVERTISING OPPORTUNITIES: 26. BUSINESS REPLY CARD REQUIREMENTS: A business reply
Journal accepts Belly Bands, Journal Minders®, Wallcharts, and Patient card will be accepted when run in conjunction with an advertisement of
Education Tablets. Contact Advertising Manager for pricing.
at least 1 page. Please check with the Production Associate for minimum
and maximum sizes, paper stock, and binding requirements.
Mechanical Requirements 27. DISPOSITION OF REPRODUCTION MATERIAL:
19. JOURNAL TRIM SIZE: Destroyed after one year.
a. Journal trims 3/16" off head, 1/8" bottom, gutter, and outside edge. 28. SHIPPING:
b. Final trim size of publication is 8 1/8" x 10 7/8". a. Advertising contracts and insertion orders should be sent to: Lippincott
c. Live matter should be kept to a minimum of 1/2" inside trimmed edges, and Williams & Wilkins, Attn: Bethann H. Sands, Pediatric Critical Care Medicine
a minimum of 1/2" should be allowed for the bind. (Month), 530 Walnut Street, Philadelphia, PA 19106-3621.
20. Publisher reserves right to hold advertiser and/or its advertising b. Send all printing materials to: Lippincott Williams & Wilkins, Attn:
agency jointly and severally liable for such monies as are due and payable Lisa Folden, Pediatric Critical Care Medicine (Month) 351 W. Camden St.,
to the publisher. Baltimore, MD 21201.
c. Ship inserts to: Fry Communications, Inc. Attn: Brooke Mikula,
810 West Church Rd., Bldg. 1 Mechanicsburg, PA 17055.