0
SCCM Advertising
Targeting and Reaching the Critical Care
Marketplace
Multimedia Reach
• Connect with your intended market via print, email, or
podcast.
• Combined frequencies provide you with...
• Delivering vital healthcare news and information to critical care
professionals since 2002, Critical Connections is the ...
• A Society of Critical Care Medicine readership survey found that
97% of respondents read at least some issues of Critica...
• Critical Connections readers are key decision makers who
constantly seek new therapies, technologies and methods to
prov...
• Rates are based on units of ad space purchased or sponsorships
in Critical Connections, Critical Care e-Newsletter, and ...
Frequency
Size 1x 3x 6x 12x 24x
King $2,500 $2,440 $2,370 $2,210 $1,900
½ Pg $1,750 $1,720 $1,685 $1,595 $1,400
¼ Pg $1,31...
Other Rates
Four Color $1,700 per issue
2 Page Insert 3 times earned b/w page rate
4 Page Insert 5 times earned b/w page r...
Issue Space Due Ads Due Inserts Due
February 12/4/2009 12/29/2009 1/12/2010
April 2/15/2010 2/26/2009 3/12/2010
June 4/15/...
Ad Sizes: Trimmed width x depth
King Size 11” x 15”
½ Page (Island) 8” x 11”
½ Page (Vertical) 5-3/8” x 15”
½ Page (Horizo...
FEBRUARY 2010: Monitoring the ICU Patient
• Indication and Management of Pacemakers in the
ICU
• Atrial Filibration: What ...
Message from the President
Message from the Editor
Message from the CEO
Coding Corner
Success Stories
Section and Chapter ...
40%
10%
50%
Solicited
Staff Written
Submitted
Origin of Editorial
13%
8%
11%
68%
Physicians
Nurses
Pharmacists
Other
Member/Reader Demographics
SCCM Member Circulation: 14,000+
Nonmember C...
iCritical Care Podcasts
Frequency
Single
Sponsor
1x 3x 6x 12x 24x
$4,000 $3,910 $3,795 $3,555 $3,000
Rates Effective Janua...
Acknowledgement
• Sponsorship of the SCCM podcast includes an acknowledgement of
15 seconds or less read by the podcast ho...
Analytics
• A total of 24 iCritical Care podcasts are released each
year focused on various topics.
• 2009 Download Ave: 2...
eNewsletter
The Critical Care eNewsletter accommodates a single IAB standard 120 pixel x
600 pixel skyscraper ad unit per ...
• News – Provides links to timely critical care and healthcare developments
from outside sources
• SCCM News – Offers the ...
• 30,000+ SCCM members and non-members receive the Critical
Care eNewsletter on every 1st and 3rd Thursday of the month.
•...
• At two weeks after the distribution of the ad in the e-Newsletter,
SCCM will provide to the advertiser:
– Total number o...
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2010 SCCM Advertising Opportunities

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  • If the advertiser requests it, SCCM will repeat the analysis four weeks after the e-newsletter’s distribution and provide those updated metrics to the advertiser.
    Email deliverability and clicks is pulled from MagnetMail. The total number of times served will need to be pulled from the server logs by Julian. We’ll be looking for the total number of times the ad (which is a file) gets a hit. We’ll want to be very specific as to times so we filter out as much of our internal traffic as we can.
    Even if the ad doesn’t change from issue to issue, we’ll want to make sure we save the ad file with a slightly different name for each issue as the clock throughs may continue past the distribution of a subsequent e-newsletter.
    If everyone agrees, this can be added to the other specification information we have for the e-newsletter like ad pixel and file size.
  • Transcript of "2010 SCCM Advertising Opportunities"

    1. 1. SCCM Advertising Targeting and Reaching the Critical Care Marketplace
    2. 2. Multimedia Reach • Connect with your intended market via print, email, or podcast. • Combined frequencies provide you with the best possible value.
    3. 3. • Delivering vital healthcare news and information to critical care professionals since 2002, Critical Connections is the go-to publication for: – Innovative clinical techniques – Breakthrough technologies – New trends in pharmacotherapy – And more!
    4. 4. • A Society of Critical Care Medicine readership survey found that 97% of respondents read at least some issues of Critical Connections. • More than 80% read most or every issue, and nearly 75% report passing this valuable newsmagazine on to colleagues, creating a high pass-along readership. • Your message can reach more than 43,000 critical care decision makers per issue.
    5. 5. • Critical Connections readers are key decision makers who constantly seek new therapies, technologies and methods to provide the best care possible to their patients. • A full-sized, four-color tabloid, Critical Connections features editorial content from all members of the integrated intensive care unit (ICU) team. It provides the essential tools to provide the Right Care, Right Now™ to all critically ill and injured patients. Each issue contains articles addressing topics in critical care medicine, nursing, pharmacy, respiratory care, and other critical care related professions and disciplines. • Critical Connections is designed to keep practitioners up to date on legislative and regulatory activities, the ever-changing clinical practice of critical care and Society news and activities.
    6. 6. • Rates are based on units of ad space purchased or sponsorships in Critical Connections, Critical Care e-Newsletter, and iCritical Care podcasts within 2010 combined. – Each insert, ROB, fractional page count, digital, and audio ad count as one unit. Space used by parent company and subsidiaries can be combined. – Ad agencies, rates are net and are non-commissionable Combine Earned Rates
    7. 7. Frequency Size 1x 3x 6x 12x 24x King $2,500 $2,440 $2,370 $2,210 $1,900 ½ Pg $1,750 $1,720 $1,685 $1,595 $1,400 ¼ Pg $1,310 $1,295 $1,275 $1,225 $1,115 1/8 Pg $1,050 $1,035 $1,020 $990 $945 Rates Effective January 1, 2010
    8. 8. Other Rates Four Color $1,700 per issue 2 Page Insert 3 times earned b/w page rate 4 Page Insert 5 times earned b/w page rate 6 Page Insert 7 times earned b/w page rate Inside Covers Earned b/w rate + 25% Back Covers Earned b/w rate + 50% Special Positions Earned b/w rate + 20% Rates Effective January 1, 2010
    9. 9. Issue Space Due Ads Due Inserts Due February 12/4/2009 12/29/2009 1/12/2010 April 2/15/2010 2/26/2009 3/12/2010 June 4/15/2010 4/30/2010 5/07/2010 August 6/15/2010 6/30/2010 7/09/2010 October 8/16/2010 8/31/2010 9/10/2010 December 10/15/2010 10/29/2010 11/10/2010
    10. 10. Ad Sizes: Trimmed width x depth King Size 11” x 15” ½ Page (Island) 8” x 11” ½ Page (Vertical) 5-3/8” x 15” ½ Page (Horizontal) 11” x 7-5/8” ¼ page (Vertical Block) 5-3/8” x 7-1/8” ¼ Page (Horizontal Block) 8” x 5-1/2” ⅛ Page (Horizontal) 5-3/8” x 3-1/2” Download mechanical specifications and file and mechanical requirements at: http://www.sccm.org/Publications/Critical_Connections/Pages/Media_Kit.aspx
    11. 11. FEBRUARY 2010: Monitoring the ICU Patient • Indication and Management of Pacemakers in the ICU • Atrial Filibration: What Drugs and in What Order? • Ventricular Assist Devices and External Heart Pumps • Echocardiography in the ICU • Hemodynamic Monitoring APRIL 2010: Ultrasound • 5 Things to Consider when Buying New Ultrasound Products • FAST-Focused Abdominal Sonography for Trauma • Uses of Ultrasound in Emergency Medicine: More than just FAST • Ultrasound Modes and Techniques JUNE 2010: 39th Critical Care Congress Review/ 40th Critical Care Congress Preview • Summary Presentation from Select Congress Sessions • Review of Upcoming 40th Critical Care Congress AUGUST 2010: Pregnancy in the ICU • Post H1N1 Influenza Update • Drugs to Avoid During Pregnancy • Abdominal Laparoscopy • 5 Obstetrical Emergencies that Might Require Critical Care • Keeping Mom and Baby Together During Critical Illness OCTOBER 2010: Congress Advance Program • Congress Schedule, Highlights and Registration Information DECEMBER 2010: The Drug Abusing Patient in the ICU • Alcohol Withdrawn • Considering the Cocaine Heart • Pain Control in the Drug Abusing Patient • Safety and Management • IV Access Equipment and TechniquesCE/CME Credit Offered
    12. 12. Message from the President Message from the Editor Message from the CEO Coding Corner Success Stories Section and Chapter News Vital News SCCM Updates Career Central Welcome New Members Regularly Scheduled Departments
    13. 13. 40% 10% 50% Solicited Staff Written Submitted Origin of Editorial
    14. 14. 13% 8% 11% 68% Physicians Nurses Pharmacists Other Member/Reader Demographics SCCM Member Circulation: 14,000+ Nonmember Circulation: 11,000 In addition to SCCM members, each issue is mailed to a select and carefully targeted group of other critical care professionals. Total circulation for all issues is 25,000
    15. 15. iCritical Care Podcasts Frequency Single Sponsor 1x 3x 6x 12x 24x $4,000 $3,910 $3,795 $3,555 $3,000 Rates Effective January 1, 2010 Dubbed "critical care radio," the Society’s iCritical Care Podcasts have a loyal audience of critical care professionals. Each iCritical Care Podcast features an in-depth discussion about relevant topics. Authors from Critical Care Medicine and Pediatric Critical Care Medicine journal articles. The podcast are made available twice a month through iTunes. Please contact us if there is a topic in which you want to sponsor.
    16. 16. Acknowledgement • Sponsorship of the SCCM podcast includes an acknowledgement of 15 seconds or less read by the podcast host at both the beginning and end of the podcast. The acknowledging credit may include the organization or company name, the name of a subsidiary, operating division or parent company, and additional language which further clarifies the identity of the underwriter. This language may contain: – A neutral description of products or services – A recognized corporate slogan that identifies the company or products – A statement of business locations, a World Wide Web address, or a toll-free phone number – The organization's mission – The duration of the business or service (ex: "providing services to businesses for over 50 years...")
    17. 17. Analytics • A total of 24 iCritical Care podcasts are released each year focused on various topics. • 2009 Download Ave: 2,540 listeners/podcast • Top 2009 Podcast – SCCM Pod-101 Nutrition in the ICU 2/18/2009 • 3,993 Downloads • Top Podcast Overall – SCCM Pod-32 Catheter Infections in the ICU 5/24/2006 • 20,913 Downloads
    18. 18. eNewsletter The Critical Care eNewsletter accommodates a single IAB standard 120 pixel x 600 pixel skyscraper ad unit per issue. Total file size may not exceed 40kb. It is recommended that any animation sequence be restricted to 15 seconds or less. Digital ad material due four days prior to release date. Frequency Single Edition 1x 3x 6x 12x 24x $3,000 $2,925 $2,840 $2,650 $2,250 Rates Effective January 1, 2010
    19. 19. • News – Provides links to timely critical care and healthcare developments from outside sources • SCCM News – Offers the latest updates about Society initiatives, projects and successes • Education and Resources – Highlights upcoming critical care conferences, publications and other learning opportunities • Speaking of Critical Care –Encourages discussion via among readers featuring select posts from the Society’s Critical Care Forums • Journal Focus –Highlights editor’s picks and continuing education credit articles from the Critical Care Medicine and Pediatric Critical Care Medicine journals • Washington Update – Summarizes events on Capital Hill relevant to the healthcare and critical care communities Editorial
    20. 20. • 30,000+ SCCM members and non-members receive the Critical Care eNewsletter on every 1st and 3rd Thursday of the month. • Weekly reports delivered to your inbox on impressions and click- throughs. – Average Delivery Rate: >96% – Average Open Rate: >15% – Average Click-Through Rate: 2.9% • Each personalized eNewsletter makes an impact with readers worldwide. Audience
    21. 21. • At two weeks after the distribution of the ad in the e-Newsletter, SCCM will provide to the advertiser: – Total number of recipients to whom the e-newsletter was delivered. – Total number of times the advertiser’s ad was served to recipients. – Total number of times recipients click on the advertisers provided link (unique clicks) as well as gross number of clicks arising from the ad in the e-Newsletter. • Upon request, SCCM will repeat the analysis four weeks after the e- newsletter’s distribution and provide those updated metrics to the advertiser. Analytics
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